Creating effective marketing demo presentations

Slide 1

Slide 1 text

Creating effective marketing demo presentations Alain Mowad Senior Manager, Product Marketing

Slide 2

Slide 2 text

No content

Slide 3

Slide 3 text

No content

Slide 4

Slide 4 text

No content

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

Bringing together the power of UC and CC Collaborative Customer Experience powered by UCaaS + CCaaS Inbound Contact Center Digital Customer Service Outbound Contact Center Cloud PBX Video Meetings Team Messaging Open Global Platform

Slide 7

Slide 7 text

End of Life Contact Centers

Slide 8

Slide 8 text

Who cares?

Slide 9

Slide 9 text

“You And Your Business Have 7 Seconds To Make A First Impression”

Slide 10

Slide 10 text

5 common mistakes, and how to fix them

Slide 11

Slide 11 text

It’s all about the technology 1 Demos immediately dive into the product, it’s features, and how friggin’ awesome it is! 1 2 3 4 5

Slide 12

Slide 12 text

No content

Slide 13

Slide 13 text

“Your product demos suck because they are focused on your product.” - Robert Falcone, author of Just F*cking Demo

Slide 14

Slide 14 text

What’s wrong with this approach ... … it dilutes the business value … it exposes feature gaps … technical issues become the focus

Slide 15

Slide 15 text

Your product is worthless unless it solves a specific business problem … or set of problems.

Slide 16

Slide 16 text

How does your solution ... … make our jobs easier? … allow us to better serve our customers? … cut costs? … allow us to meet or exceed KPIs and SLAs? … allow us to scale and grow our business? Understand the problem(s) first!

Slide 17

Slide 17 text

No content

Slide 18

Slide 18 text

Generic demos 2 One size does not fit all 1 2 3 4 5

Slide 19

Slide 19 text

“Good demos don't have to be perfect for the product. They have to be perfect for the audience.” - Robert Falcone, author of Just F*cking Demo

Slide 20

Slide 20 text

Different industries … different problems ... ● Medical records ● Scheduling ● Consultations ● Surgery ● Reminders ● Follow-up ● Surveys ● Online banking ● ATM services ● Branch locations and services ● Financial products ● Asset management ● Online shopping ● Brick and mortar store management ● Geo-fencing ● Inventory ● Promotions and sales campaigns

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

Company People Technology Processes

Slide 23

Slide 23 text

Lack of consistency 3 Demos are inconsistent in messaging and delivery 1 2 3 4 5

Slide 24

Slide 24 text

Welcome to Demo Island!

Slide 25

Slide 25 text

? ? ?

Slide 26

Slide 26 text

Marketing Programs Demos: ● Messaging ● Content ● Narrative

Slide 27

Slide 27 text

Sales Engineering Technical Marketing Product Marketing

Slide 28

Slide 28 text

No content

Slide 29

Slide 29 text

Unscripted and unrepeatable 4 Every demo is unique and unscripted 1 2 3 4 5

Slide 30

Slide 30 text

Prospects Customers Analysts Press

Slide 31

Slide 31 text

No content

Slide 32

Slide 32 text

Ken Cheng Contact Center Agent Raushana Williamson Contact Center Supervisor Chandra Vancova IT Aria Kapinksy Business Analyst

Slide 33

Slide 33 text

Raushana is a contact center supervisor at Grand Travel. Her daily job includes making sure her team is properly staffed, monitor and coach agents to help them continuously improve and monitor interaction activity to ensure customers who need help are getting to an agent in a timely manner. She need a single interface that is easy to navigate and that will allow her to perform all of these functions effortlessly.

Slide 34

Slide 34 text

No content

Slide 35

Slide 35 text

No content

Slide 36

Slide 36 text

What’s in a name?

Slide 37

Slide 37 text

Reiterate the business problems Summarize what was shown and how it addressed those problems Call to action (next steps)

Slide 38

Slide 38 text

Set and forget 5 Demo enablement isn’t really necessary 1 2 3 4 5

Slide 39

Slide 39 text

No content

Slide 40

Slide 40 text

No content

Slide 41

Slide 41 text

No content

Slide 42

Slide 42 text

No content

Slide 43

Slide 43 text

No content

Slide 44

Slide 44 text

No content

Slide 45

Slide 45 text

A single platform to manage every digital interaction RingCentral Engage Digital INTRO | CUSTOMER EXPERIENCE | AGENT EXPERIENCE | AI ENGINE | INTEGRATIONS | ANALYTICS X 3 of 6 BACK Detect new profiles that have not yet been connected to a master identity. Confirm new identities with customers and request permission to merge them together. NEXT Merge digital profiles into a single identity 1 OF 2 INTRODUCTIONS Hey! I’m Briana, your personal tour guide for the day. Join me on this interactive demo for a better understanding of the RingCentral Engage Digital platform, the channels it supports, and how it can help you thread together a path to new business. NEXT INTRO | CUSTOMER EXPERIENCE | AGENT EXPERIENCE | AI ENGINE | INTEGRATIONS | ANALYTICS

Slide 46

Slide 46 text

No content

Slide 47

Slide 47 text

So to summarize, good demos ... … should focus on solving business problems … should cater to different personas and industries … should tell a narrative, not focus on the technology … should be a marketing program asset … should allow for many different delivery methods … should be supported through a demo enablement program

Slide 48

Slide 48 text

https://linkedin.com/in/alainmowad https://alainmowad.com [email protected] +1.408.221.6563