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Rules

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SHOE SLIDE

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0. Do not die. 1. Be yourself. 2. Love. 3. Matter. 4. Be honest and clear. 5. Earn trust. 6. Believe in something. 7. Be courteous to others. 8. Have a few good friends. 9. Have good intentions. 10. Make things. 11. Do what you enjoy. 12. Enjoy what you do. 13. Treat people like equals. 14. Be neither bored nor boring. 15. Waste no time. 16. Do more than the minimum. 17. Be empathetic. 18. Be funny. 19. Laugh. 20. Break the rules.

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RTFM things you missed in the HIG

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@mb

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matthew bischoff

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matt

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Velocity Quotebook

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Guidelines

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“But the HIG says…”

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Being an iOS developer without reading the HIG is like being a priest without reading the bible.

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Why?

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Arguments

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“Know the rules well, so you can break them effectively.”

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0 1.75 3.5 5.25 7 2000 2001 2002 2003 2004 2005 2006 2008 2009 2010 2011 2012 2013 Mac iOS

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49,642 words

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typing speaking reading presenting 14 hours 6 hours 3 hours 50 minutes ?

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Vocabulary

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Taps ≠ Clicks Screens ≠ Pages Customers ≠ Uniques Buttons ≠ Links Interface Builder ≠ CSS Apps ≠ Websites

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App Definition Statement

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An app definition statement is a concise, concrete declaration of an app’s main purpose and its intended audience.

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Examples

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Mail.app

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Mail on iPhone is designed to help mobile users handle their email while they’re standing in line or walking to a meeting.

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Mail on iPad is efficient enough for people to use on the go, but its rich experience also encourages more in- depth use.

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It’s a free, fun, and simple way to make and share gorgeous photos on your iPhone.

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A new way to fund and follow creative projects from your iPhone.

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A social magazine that lets people discover and share content in beautiful, simple, and meaningful ways.

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Powerful collaboration, review, and code management for open source and private development projects.

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Lightning fast translation without an Internet connection.

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A simple tool to save and optimize web pages for reading later.

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An app that shows students what they need to score on their next exam.

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A simple way to journal for people who want to write and recall more information about their lives.

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The best way to read news for people who rely on their phone as the primary source of news.

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Basil is a single place for your favorite recipes and makes it easier to cook them.

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Paper is where ideas begin.

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Focused, gorgeous and aggressively fast to-do list app for iOS, Mac, and the web.

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1. List all the features you think users might like 2. Determine who your users are 3. Filter the feature list through the audience definition 4. Don’t stop there

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Deference, Clarity, & Depth

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Deference

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Clarity

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Depth

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Layers

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Blur

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Start

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Start instantly

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Launch Images

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Dare to be boring

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“If you think that following these guidelines will result in a plain, boring launch image, you’re right.”

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“Onboarding”

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Your tutorial screen is just a list of ways you’ve failed.

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Don’t make me type

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20% 80%

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I’m on a smartphone

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Don’t make me login

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There is no filesystem

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Text

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Dynamic Type

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Animation

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Animation should be subtle

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Motion & Physics

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Avoid Settings

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Branding

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Sound

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Controls

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Buttons

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Embrace borderless buttons

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Embrace borderless buttons

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But sometimes borders are okay

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But sometimes borders are okay

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Text vs ‗︎

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< Back

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Tab Bars

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Popovers

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Alerts

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Avoid single-word titles Use fragments No message Avoid “your” & “my”

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When the alert title... Use... Is a sentence fragment or a single sentence that is not a question Title-style capitalization and no ending punctuation Is a single sentence that is a question Sentence-style capitalization and an ending question mark Consists of two or more sentences Sentence-style capitalization and appropriate ending punctuation for each sentence

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No title? No problem.

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Text Fields

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The API is there to help you

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Copy

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Think like a newspaper editor.

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Errors

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Ads

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Notifications42

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In-App Purchase

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G E S T U R E S A R E K E Y B O A R D S H O R T C U T S

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UI Review

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Not just for  nerds

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Other Resources

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Design is in the details

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Rules

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Thank You

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matthewbischoff.com/rtfm