0. Do not die.
1. Be yourself.
2. Love.
3. Matter.
4. Be honest and clear.
5. Earn trust.
6. Believe in something.
7. Be courteous to others.
8. Have a few good friends.
9. Have good intentions.
10. Make things.
11. Do what you enjoy.
12. Enjoy what you do.
13. Treat people like equals.
14. Be neither bored nor boring.
15. Waste no time.
16. Do more than the minimum.
17. Be empathetic.
18. Be funny.
19. Laugh.
20. Break the rules.
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RTFM
things you missed in the HIG
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@mb
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matthew bischoff
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matt
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Velocity
Quotebook
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Guidelines
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“But the HIG says…”
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Being an iOS developer without
reading the HIG is like being a
priest without reading the bible.
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Why?
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Arguments
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“Know the rules well,
so you can break
them effectively.”
An app definition statement is a concise,
concrete declaration of an app’s main
purpose and its intended audience.
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Examples
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Mail.app
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Mail on iPhone is designed to
help mobile users handle
their email while they’re
standing in line or walking to
a meeting.
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Mail on iPad is efficient
enough for people to use on
the go, but its rich experience
also encourages more in-
depth use.
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It’s a free, fun, and simple way to
make and share gorgeous photos
on your iPhone.
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A new way to fund and follow
creative projects from your iPhone.
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A social magazine that lets people
discover and share content in
beautiful, simple, and meaningful
ways.
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Powerful collaboration, review, and
code management for open source
and private development projects.
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Lightning fast translation without
an Internet connection.
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A simple tool to save and optimize
web pages for reading later.
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An app that shows students what
they need to score on their next
exam.
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A simple way to journal for people
who want to write and recall more
information about their lives.
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The best way to read news for
people who rely on their phone as
the primary source of news.
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Basil is a single place for your
favorite recipes and makes it easier
to cook them.
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Paper is where ideas begin.
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Focused, gorgeous and aggressively
fast to-do list app for iOS, Mac, and
the web.
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1. List all the features you think users might like
2. Determine who your users are
3. Filter the feature list through the audience
definition
4. Don’t stop there
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Deference, Clarity, & Depth
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Deference
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Clarity
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Depth
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Layers
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Blur
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Start
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Start instantly
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Launch Images
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Dare to be boring
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“If you think that following
these guidelines will result in
a plain, boring launch image,
you’re right.”
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“Onboarding”
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No content
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Your tutorial screen
is just a list of ways
you’ve failed.
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Don’t make me type
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20%
80%
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I’m on a smartphone
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Don’t make me login
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There is no filesystem
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Text
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Dynamic Type
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Animation
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Animation should be subtle
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Motion & Physics
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Avoid Settings
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Branding
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Sound
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No content
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Controls
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Buttons
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Embrace borderless buttons
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Embrace borderless buttons
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But sometimes borders are okay
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But sometimes borders are okay
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Text vs ‗︎
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< Back
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Tab Bars
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Popovers
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Alerts
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Avoid single-word titles
Use fragments
No message
Avoid “your” & “my”
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When the alert title... Use...
Is a sentence fragment or a single
sentence that is not a question
Title-style capitalization and no
ending punctuation
Is a single sentence that is a question
Sentence-style capitalization and an
ending question mark
Consists of two or more sentences
Sentence-style capitalization and
appropriate ending punctuation for
each sentence
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No title?
No problem.
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No content
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Text Fields
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The API is there to help you
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Copy
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Think like a newspaper editor.
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Errors
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Ads
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Notifications42
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In-App Purchase
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G E S T U R E S
A R E
K E Y B O A R D
S H O R T C U T S