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FEAR 
 OF 
 MISSING 
 Is FOMO holding you back? Natalie Nagele CEO of Wildbit @natalienagele

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16 100,000+ 26 YEARS IN BUSINESS COMPANIES LOVING OUR PRODUCTS FAMILY MEMBERS
 IN 5 COUNTRIES

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A new workflow to write, review, and ship web applications. A fast & reliable transactional-only email platform for web applications A complete workflow to write, review & deploy code. Instantly build and ship code anywhere in one consistent process for your entire team. Com ing soon

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0% 28% 55% 83% 110% 2012 2013 2014 2015 2016 2017 Postmark Annual Revenue Growth Rate Projected Growth Rate

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Photograph by Katie Chase

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Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes!

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Growth tempts you to lose focus, when it’s focus that defines your growth.

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1. Focusing ourselves as leaders and founders 2. Defining our company’s mission 3. Focusing our product’s mission The framework

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Personal Focus 1

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It’s easy to get caught up in the day-to-day

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What are you good at? What do you love to do? What does the business need you to do?

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Garrett (Marketing) Rian (Product Management) Alex (Systems)

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If you don’t trust them to do it better, you need to find someone else.

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Photograph by Martin Resich

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–Benjamin Franklin Never confuse motion with action. “ ”

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Defining your Business 2

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Photograph by Mike Enerio

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• How many people do I want to work with? • Do I want to stay close to my team, or would I rather have awesome management that handles that? • How much control do I want over the business? Over the product? • How important are working hours vs. personal hours? Do I want to spend more time at home or at the office? • Do I want to run a business for a long time? Or do I want to build it and flip it? • What’s my $number? (Everyone has a number.) What type of Business do you want to run?

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There is no wrong answer, we build businesses for personal reasons.

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Advisors and Friends build better confidence than following what you read on the internet.

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What would you do with $1 million in cash?

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Photograph by Evo.co.uk

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Can we turn that $1 million into $2 million?

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Focus the product’s Mission 3

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We don’t compete on features, we compete on reliability and performance.

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How long does it take for emails to reach the inbox? How many emails reach the inbox? Data updated every 5 minutes Full transparency about service interruptions

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Focus.

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0% 28% 55% 83% 110% 2012 2013 2014 2015 2016 2017 Postmark Annual Revenue Growth Rate Projected Growth Rate

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After bouncing around to several different mail platforms, officially a @postmarkapp convert. Easy set up, super fast, no domain throttling. @CameronHScott “ I am amazed at how good @postmarkapp is. With so many players in the market is nice to see one that works as advertised. Thank you! @addictedcoder “ Shout out to @postmarkapp for being really proactive in support and super chill. @JohnBarton “ Really impressed with the features and service by @postmarkapp, if you are looking for a Mandrill replacement, give it a shot! @jenssegers “

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Focus yourself 1 Define your Business 2 3 Focus your product

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Natalie Nagele CEO of Wildbit @natalienagele wildbit.com