What I learnt from Sherlock Holmes

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WHAT I LEARNT FROM SHERLOCK HOLMES # F T F 1 5 @razsadeq

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This Talk How and when to conduct user research. The benefits of user research to product development. Habits and practices to become a better researcher. ✓ ✘ ✘ @razsadeq

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A LITTLE BACKGROUND # F T F 1 5 @razsadeq

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Computer Engineering Project Management Interaction Design Interactive Media UX Research Internships & art residencies My Journey # F T F 1 5 @razsadeq

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Nine Months Later…

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Mentor /ˈmɛntɔː/ An experienced and trusted adviser. # F T F 1 5 @razsadeq

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Data. Data. I cannot make bricks without clay. Data.

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1. The Early Hypothesis 2. The Missed Opportunity 3. The Curious Incident 4. The Divided Attention 5. The Obsessed Researcher Five Cases # F T F 1 5 @razsadeq

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THE EARLY HYPOTHESIS CASE 1 # F T F 1 5 @razsadeq

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Holmes’ Method Understand the problem Collect Data Develop hypotheses Test the hypotheses Validation Present the conclusion Y E S . T H E S C I E N T I F I C M E T H O D CORRECT INCORRECT # F T F 1 5 @razsadeq

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A 5-Step Process F O R C O N D U C T I N G U S E R R E S E A R C H

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A 5-Step Process F O R C O N D U C T I N G U S E R R E S E A R C H 1. Objectives 2. Hypotheses 3. Methods 4.Conduct 5.Synthesis Collecting Data # F T F 1 5 @razsadeq

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“It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts”. # F T F 1 5 @razsadeq

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Avoid Early Hypotheses To develop better and more informed hypotheses. To generate criteria to test the hypothesis against. To reduce sunk cost. ✓ ✓ ✓ # F T F 1 5 @razsadeq

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A Seven-Step UR Process 1. Objectives 3. Hypotheses 4. Plan Research 5.Conduct 6.Synthesis 2. Collect Data 7.Communicate # F T F 1 5 @razsadeq

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THE MISSED OPPORTUNITY CASE 2 # F T F 1 5 @razsadeq

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You see everything, but you fail to reason from what you see. You are too timid in drawing your inferences. “ ” — Sherlock Holmes, The Blue Carbuncle # F T F 1 5 @razsadeq

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Everything that you put in your brain matters in how you think, and how you approach problems. # F T F 1 5 @razsadeq

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The world is full of obvious things which nobody by any chance ever observes. “ ” — Sherlock Holmes, The Hound of the Baskervilles # F T F 1 5 @razsadeq

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A fool takes in all the lumber of every sort that he comes across. “ ” — Sherlock Holmes, A Study in Scarlet # F T F 1 5 @razsadeq

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THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME CASE 3 # F T F 1 5 @razsadeq

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Camera access 12 Filters Self Timer Crop/Rotate Brightness/Contrast 14 Collage options Camera access 16 Filters Self Timer Crop/Straighten Brightness/Contrast 16 Collage options App 1 App 2 Price: Free Price: 3.99€ iOS / Android iOS 9 or higher # F T F 1 5 @razsadeq

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Omission neglect Omission neglect refers to insensitivity to missing information of all types—including unmentioned or unknown options, possibilities, and events. When people fail to think about what they do not know, they underestimate the importance of missing information. # F T F 1 5 @razsadeq

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Ask them to tell you a story Listen to what do, not just what they say Ask them about their emotions Follow up on interesting threads with “whys” and “hows”. # F T F 1 5 @razsadeq

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THE DIVIDED ATTENTION CASE 4 # F T F 1 5 @razsadeq

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# F T F 1 5 @razsadeq

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Any amount of divided attention almost always leads to some level of performance degradation.

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No man burdens his mind with small matters unless he has some very good reason for doing so. “ ” — Sherlock Holmes, A Study in Scarlet # F T F 1 5 @razsadeq

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“Do one thing properly, or a lot of things shitty.” — Ben # F T F 1 5 @razsadeq

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# F T F 1 5 @razsadeq

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Learnings from “Focus” 1. Multitasking is a myth. 2. Sharpened attention and focus makes you more productive and observant. 3. Entering a flow = Happiness. 4. You can train your attention through short daily practices # F T F 1 5 @razsadeq

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www.calm.com Meditate # F T F 1 5 @razsadeq

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# F T F 1 5 @razsadeq

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THE OBSESSED RESEARCHER CASE 5 # F T F 1 5 @razsadeq

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“It is quite a three pipe problem, and I beg that you won't speak to me for fifty minutes.” # F T F 1 5 @razsadeq

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Disengage # F T F 1 5 @razsadeq

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1. The Early Hypothesis 2. The Missed Opportunity 3. The Curious Incident 4. The Divided Attention 5. The Obsessed Researcher Five Cases # F T F 1 5 @razsadeq

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Five Learnings 1. Don't come to conclusions before you have data. 2. Get the right knowledge, use your brain capacity wisely. 3. Notice the missing information and ask a lot of questions. 4. Be mindful and stay focused through daily practices. 5. Disengage and let the lower brain work for you. # F T F 1 5 @razsadeq

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“From long habit, the train of thoughts ran so swiftly through my mind that I arrived at the conclusion without being conscious of intermediate steps” # F T F 1 5 @razsadeq

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THANK YOU # F T F 1 5 @razsadeq