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Brought to you by Chris Ridley @C_J_Ridley A Guide To PPC Site Migrations Chris Ridley Evoluted speakerdeck.com/c_j_ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley My secret to a stress-free PPC site migration
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Brought to you by Chris Ridley @C_J_Ridley It’s 2019
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Brought to you by Chris Ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley November 2020 Brought to you by Chris Ridley
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Brought to you by Chris Ridley @C_J_Ridley 6 migrations in 4 weeks
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Brought to you by Chris Ridley @C_J_Ridley No experience No processes No resources
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Brought to you by Chris Ridley @C_J_Ridley I feared long nights and weekends of work
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Brought to you by Chris Ridley @C_J_Ridley Nervous wreck
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Brought to you by Chris Ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley BUT…
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Brought to you by Chris Ridley @C_J_Ridley An amazing SEO partner
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Brought to you by Chris Ridley @C_J_Ridley And together we formulated a plan…
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Brought to you by Chris Ridley @C_J_Ridley BUT FIRST…
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Brought to you by Chris Ridley @C_J_Ridley Intro to PPC site migrations
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Brought to you by Chris Ridley @C_J_Ridley Large-scale simultaneous changes to Final URLs
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Brought to you by Chris Ridley @C_J_Ridley 1. CMS Migration 2. URL slug restructure 3. Domain change
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Brought to you by Chris Ridley @C_J_Ridley It could take days to remap Final URLs
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Brought to you by Chris Ridley @C_J_Ridley Now it’s possible in just 2 hours
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Brought to you by Chris Ridley @C_J_Ridley The backstory
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Brought to you by Chris Ridley @C_J_Ridley SEO and PPC sharing knowledge
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Brought to you by Chris Ridley @C_J_Ridley Introduced me to the SEO URL Redirect doc
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Brought to you by Chris Ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley Ad account data SEO URL remap Automation via formulas
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Brought to you by Chris Ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley How does it work?
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Brought to you by Chris Ridley @C_J_Ridley X Google Sheets Ads Editor
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Brought to you by Chris Ridley @C_J_Ridley An offline editing tool
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Brought to you by Chris Ridley @C_J_Ridley Changes that don’t impact your live ads
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Brought to you by Chris Ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley The 5-Step Process
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Brought to you by Chris Ridley @C_J_Ridley Copy all items with Final URLs S T E P O N E
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Brought to you by Chris Ridley @C_J_Ridley All Ad Types Keywords Asset Extensions Asset Groups
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Brought to you by Chris Ridley @C_J_Ridley S T E P T W O Format the imported data
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Brought to you by Chris Ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley S T E P T H R E E Add your SEO URL remap list
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Brought to you by Chris Ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley S T E P F O U R Automate
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Brought to you by Chris Ridley @C_J_Ridley =VLOOKUP([Current URL cell],'PPC Redirects'!$A:$B,2,false)
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Brought to you by Chris Ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley S T E P F I V E Upload to editor
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Brought to you by Chris Ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley Troubleshooting
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Brought to you by Chris Ridley @C_J_Ridley #N/A = Unmatched URLs
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Brought to you by Chris Ridley @C_J_Ridley Standardise your URLs
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Brought to you by Chris Ridley @C_J_Ridley https://www.domain.com http://domain.com domain.com Scheme prefixes
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Brought to you by Chris Ridley @C_J_Ridley domain.com/product-1/ domain.com/product-1 Trailing slashes
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Brought to you by Chris Ridley @C_J_Ridley Unindexed pages
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Brought to you by Chris Ridley @C_J_Ridley Dedicated PPC landing pages
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Brought to you by Chris Ridley @C_J_Ridley Other uses
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Brought to you by Chris Ridley @C_J_Ridley Updating ad copy
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Brought to you by Chris Ridley @C_J_Ridley Drafting new ads
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Brought to you by Chris Ridley @C_J_Ridley Rebrand Ad copy refresh New promotions
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Brought to you by Chris Ridley @C_J_Ridley What can’t it do!?
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Brought to you by Chris Ridley @C_J_Ridley Product feeds
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Brought to you by Chris Ridley @C_J_Ridley Social ads
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Brought to you by Chris Ridley @C_J_Ridley Deadline Day
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Brought to you by Chris Ridley @C_J_Ridley Did I complete the 6 site migrations?
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Brought to you by Chris Ridley @C_J_Ridley
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Brought to you by Chris Ridley @C_J_Ridley The first migration took the longest
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Brought to you by Chris Ridley @C_J_Ridley Time to help the SEO with their tasks
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Brought to you by Chris Ridley @C_J_Ridley The moral of the story
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Brought to you by Chris Ridley @C_J_Ridley Befriend SEO
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Brought to you by Chris Ridley @C_J_Ridley Grab a copy of this tool
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Brought to you by Chris Ridley @C_J_Ridley Help your fellow marketers
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Brought to you by Chris Ridley @C_J_Ridley Share this tool, your own experiences and advice with fellow marketers
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Brought to you by Chris Ridley @C_J_Ridley Thanks!
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Brought to you by Chris Ridley @C_J_Ridley Chris Ridley Paid Media Manager @ Evoluted @C_J_Ridley /in/chris-ridley/ linktr.ee/PPC_Chris FREE RESOURCES