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Brought to you by Chris Ridley @C_J_Ridley A Guide To PPC Site Migrations Chris Ridley Evoluted speakerdeck.com/c_j_ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley My secret to a stress-free PPC site migration

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Brought to you by Chris Ridley @C_J_Ridley It’s 2019

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Brought to you by Chris Ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley November 2020 Brought to you by Chris Ridley

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Brought to you by Chris Ridley @C_J_Ridley 6 migrations in 4 weeks

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Brought to you by Chris Ridley @C_J_Ridley No experience No processes No resources

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Brought to you by Chris Ridley @C_J_Ridley I feared long nights and weekends of work

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Brought to you by Chris Ridley @C_J_Ridley Nervous wreck

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Brought to you by Chris Ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley BUT…

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Brought to you by Chris Ridley @C_J_Ridley An amazing SEO partner

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Brought to you by Chris Ridley @C_J_Ridley And together we formulated a plan…

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Brought to you by Chris Ridley @C_J_Ridley BUT FIRST…

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Brought to you by Chris Ridley @C_J_Ridley Intro to PPC site migrations

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Brought to you by Chris Ridley @C_J_Ridley Large-scale simultaneous changes to Final URLs

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Brought to you by Chris Ridley @C_J_Ridley 1. CMS Migration 2. URL slug restructure 3. Domain change

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Brought to you by Chris Ridley @C_J_Ridley It could take days to remap Final URLs

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Brought to you by Chris Ridley @C_J_Ridley Now it’s possible in just 2 hours

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Brought to you by Chris Ridley @C_J_Ridley The backstory

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Brought to you by Chris Ridley @C_J_Ridley SEO and PPC sharing knowledge

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Brought to you by Chris Ridley @C_J_Ridley Introduced me to the SEO URL Redirect doc

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Brought to you by Chris Ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley Ad account data SEO URL remap Automation via formulas

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Brought to you by Chris Ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley How does it work?

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Brought to you by Chris Ridley @C_J_Ridley X Google Sheets Ads Editor

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Brought to you by Chris Ridley @C_J_Ridley An offline editing tool

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Brought to you by Chris Ridley @C_J_Ridley Changes that don’t impact your live ads

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Brought to you by Chris Ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley The 5-Step Process

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Brought to you by Chris Ridley @C_J_Ridley Copy all items with Final URLs S T E P O N E

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Brought to you by Chris Ridley @C_J_Ridley All Ad Types Keywords Asset Extensions Asset Groups

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Brought to you by Chris Ridley @C_J_Ridley S T E P T W O Format the imported data

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Brought to you by Chris Ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley S T E P T H R E E Add your SEO URL remap list

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Brought to you by Chris Ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley S T E P F O U R Automate

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Brought to you by Chris Ridley @C_J_Ridley =VLOOKUP([Current URL cell],'PPC Redirects'!$A:$B,2,false)

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Brought to you by Chris Ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley S T E P F I V E Upload to editor

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Brought to you by Chris Ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley Troubleshooting

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Brought to you by Chris Ridley @C_J_Ridley #N/A = Unmatched URLs

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Brought to you by Chris Ridley @C_J_Ridley Standardise your URLs

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Brought to you by Chris Ridley @C_J_Ridley https://www.domain.com http://domain.com domain.com Scheme prefixes

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Brought to you by Chris Ridley @C_J_Ridley domain.com/product-1/ domain.com/product-1 Trailing slashes

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Brought to you by Chris Ridley @C_J_Ridley Unindexed pages

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Brought to you by Chris Ridley @C_J_Ridley Dedicated PPC landing pages

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Brought to you by Chris Ridley @C_J_Ridley Other uses

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Brought to you by Chris Ridley @C_J_Ridley Updating ad copy

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Brought to you by Chris Ridley @C_J_Ridley Drafting new ads

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Brought to you by Chris Ridley @C_J_Ridley Rebrand Ad copy refresh New promotions

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Brought to you by Chris Ridley @C_J_Ridley What can’t it do!?

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Brought to you by Chris Ridley @C_J_Ridley Product feeds

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Brought to you by Chris Ridley @C_J_Ridley Social ads

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Brought to you by Chris Ridley @C_J_Ridley Deadline Day

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Brought to you by Chris Ridley @C_J_Ridley Did I complete the 6 site migrations?

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Brought to you by Chris Ridley @C_J_Ridley

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Brought to you by Chris Ridley @C_J_Ridley The first migration took the longest

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Brought to you by Chris Ridley @C_J_Ridley Time to help the SEO with their tasks

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Brought to you by Chris Ridley @C_J_Ridley The moral of the story

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Brought to you by Chris Ridley @C_J_Ridley Befriend SEO

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Brought to you by Chris Ridley @C_J_Ridley Grab a copy of this tool

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Brought to you by Chris Ridley @C_J_Ridley Help your fellow marketers

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Brought to you by Chris Ridley @C_J_Ridley Share this tool, your own experiences and advice with fellow marketers

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Brought to you by Chris Ridley @C_J_Ridley Thanks!

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Brought to you by Chris Ridley @C_J_Ridley Chris Ridley Paid Media Manager @ Evoluted @C_J_Ridley /in/chris-ridley/ linktr.ee/PPC_Chris FREE RESOURCES