Breaking role norms: Why Content Design is so much more than writing copy - Taylor Woolridge

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ROLE BREAKING NORMS Taylor Woolridge, Content Design Manager @ Addepar

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Example from https://dailyuxwriting.com/

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Posts on the “Microcopy & UX Writing” Facebook group

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What I thought it would be

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What I thought it would be What it was

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Ok, and?

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Is it ok to propose design changes? Strategize product decisions? Work on hierarchy, ﬂow, UX? Can I plan research? Facilitate it? – Am I overstepping?

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Person who people give their copy to edit Respected design leader

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What happens here?????

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I. Design II. Plan III. Lead

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I. Design ★ Communication Mock ideas, get and stay involved ★ Speed Edit designs directly, pivot directions ★ Context Test copy and IA changes ★ Clarity Plan user ﬂows, feel the UX

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Image source: https://afﬁsetech.medium.com/how-we-build-an-almost-perfect-design-system-at-afﬁse-1b6c9d80b233

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Image source: https://www.ﬁgma.com/ﬁgjam/

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After Before Identify goals and edge cases Play with ﬂow and hierarchy Images source: galaxyweblinks.com

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II. Plan ➔ Content audits + QA ➔ Jira epics with content design stories ➔ Kick-off docs and calls ➔ Host design thinking exercises

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III. Lead ❖ Projects ❖ Initiatives ❖ Teams

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Deﬁne Discover Develop Deliver

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Image source: https://databox.com/product/metric-tracking-software

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Image source: https://databox.com/product/metric-tracking-software Image source: https://support.google.com/docs

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Image source: https://www.ﬁgma.com/community/ﬁle/1100596055146119032

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Thank you