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DIGITAL MARKETING IS AN UMBRELLA TERM FOR THE MARKETING OF PRODUCT OR SERVICES USING DIGITAL TECHNOLOGIES, MAINLY ON THE INETRENET, BUT ALSO INCLUDING MOBILE PHONES, DISPLAY ADVERTISING, AND ANY OTHER DIGITAL MEDIUM.

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IT IS THE INCRESING THE VISIBILTY OF WEBSITE OR WEBPAGE IN SEARCH ENGINE RESULTS PAGE.

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SEO BLACK HAT WHITE HAT GRAY HAT

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IN SEO TERMINOLOGY, WHITE HAT SEO REFERS TO THE USAGE OF OPTIMIZATION STRATAGIES,TECHNIQUES AND TATICS THAT FOCOUS ON A HUMAN AUDIENCE OPPOSED TO SEARCH ENGINES AND COMPLETELY FOLLOWS SEARCH ENGINE RULES AND POLICES ALSO CALLED ETHICAL SEO.

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ON Page OPTIMIZATION OFF PAGE OPTIMIZATION

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IN SEO TERMINOLOGY, BLACK HAT SEO REFERS TO THE USE OF AGGRESSIVE SEO STRATAGIES, TECHNIQUES AND TATICS THAT FOCOUS ONLY ON SEARCH ENGINES AND NOT A HUMAN AUDIENCE, AND USUALLY DOES NOT OBEY SEARCH ENGINE GUIDELINES.

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IT IS THE COMBINATION OF BLACK HAT SEO AND WHITE HAT SEO.

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2. INDEXES 1.CRAWLER 3. ALGORITHM 4. RESULT PAGE 5. SPAM FIGHTING ALGORITHM

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WWW CRAWLER STORE INDEXES DATA BASE ALGORITHM SEARCH ENGINE INTERFACE

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A WEB CRAWLER(also known as a web spider or web robot) IS A PROGRAM OR AUTOMATED SCRIPT WHICHH BROWSES THE WORLD WIDE WEB IN A METHODICAL, AUTOMATED MANAGER. THIS PROCESS IS CALLDE WEB CRAWLING OR SPIDERING.

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YOU CAN CHECK THE LAST CRWALING OF THE YOUR SITE BY USING BELOW URL cache:www.website.com

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COLLECT DATA FROM CRAWLER & STORE IN DIFFERENT DATABASES BASED ON CONTENT OF THE PAGES

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TOTAL PAGES IN GOOGLE INDEX FROM GIVEN DOMAIN site:www.website.com

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THESE PROGRAMS HELPS SEARCH ENGINES TO RANK THE PAGES BASED ON SOME CRITERIA PAGE RANK IS AN ALGORITHM USED BY GOOGLE SEARCH TO RANK WEBSITES IN THEIR SEARCH ENGINE RESULTS.

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GOOGLE REPLACE NEW UPDATES TO CATCH BAD WEBSITES MAJOR GOOGLE UPDATES 1.GOOGLE PANDA UPDATE 2.GOOGLE PENGUIN UPDATE 3.GOOGLE HUMMINGBIRD UPDATE 4.GOOGLE PIGEON UPDATE 5.MOBILE FRIENDLY UPDATE 6.RANK BRAIN ALGORITHM

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