Managing Design Outcomes

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Managing Design Outcomes Shreyas Satish, Founder & CEO, ownpath Sameer Bhiwani - VP Design & Customer Experience, Scripbox

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What’s wrong with this? freepik

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What’s wrong with this? freepik

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What do you expect from this session?

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Were you successful in the last project you did?

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Were you successful in the last project you did? How do you know?

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OUTCOME OUTPUT Usage Adoption (repeat usage) Effectiveness Satisfaction Conversion Business outcome On time Within budget With quality > ASK WHY GET BUY IN DESIGN THE FUTURE

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01 Ask Why

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01 Ask Why 02 Design the Future

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03 Get Buy in 01 Ask Why 02 Design the Future

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01 Ask Why

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01 Ask Why Ask the hard questions Understand why Measure Iterate

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Requirements

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We need a popup

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We need a popup to let the user

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We need a popup to let the user select their location

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We need a popup to let the user select their location from a dropdown

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We need a popup to let the user select their location from a dropdown Narrow Thinking

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We need a popup to let the user select their location from a dropdown

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We need a popup to let the user select their location from a dropdown

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We need a popup to let the user select their location from a dropdown

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We need a popup to let the user select their location from a dropdown

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We need a popup to let the user select their location from a dropdown

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We need a popup to let the user’s select their location from a dropdown

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Why?

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Why? To calculate taxes

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Why? To calculate taxes Why?

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To show the final price

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To show the final price including taxes

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To show the final price including taxes before payment

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Broader Thinking To show the final price including taxes before payment

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01 Ask Why 02 Design the Future

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Getting to Mars freepik

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02 Design the Future Long term vision Roadmap Align to philosophy User involvement & ideas Build culture

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bcity.in freepik

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01 Ask Why 02 Design the Future 03 Get Buy in

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03 Get Buy in Communicate Collaborate Generate empathy

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Write a story! Think of the last customer email you read, call you heard, interview you did or even a friend told you about a problem. Share! You can tell such stories to your stakeholders before getting into speciﬁcs. Write about it in the format: Who they are What situation they are in, how does it make them feel What they hope for as a solution or end goal

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03 Get Buy in 01 Ask Why 02 Design the Future

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Ask the hard questions Understand why Measure Iterate Communicate Collaborate Generate empathy Long term vision Roadmap Align to philosophy User involvement & ideas Build culture OUTCOME OUTPUT Usage Adoption (repeat usage) Effectiveness Satisfaction Conversion Business outcome On time Within budget With quality > ASK WHY GET BUY IN DESIGN THE FUTURE