Tokyo Tech - DTF-2018 - Define

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INTRO %&4*(/5)*/,*/( '6/%".&/5"-4

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%&4*(/130$&44 4UBOGPSEETDIPPM4UFQT

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HMW POV Design Principles Differentiator Touch Point User Experience User Journey Map Old Solutions New Solutions &%1$BOWBTCZ5PLZP5FDI&OHJOFFSJOH%FTJHO1SPKFDU ❓ https://titech-edp.github.io/toolkit/edp-canvas.pdf

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VERRRRYYY HAAAAD STEEEEPZZZZ

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'SPN&NQBUIZUP*EFBT FYBNQMF Empathy Ideas

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Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF Empathy POV Ideas

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Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF Empathy Brainstorm POV HMWQ Ideas POV

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Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF Empathy Brainstorm POV Sketch HMWQ Ideas POV HMWQ

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Visualize 'SPN&NQBUIZUP*EFBT FYBNQMF Empathy Brainstorm POV Sketch HMWQ Ideas POV HMWQ

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PART 1 LECTURE

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%FOF

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%FOF "Define" is the act of making sense of what we’ve seen, heard, and learned during the research. Based on your research, certain themes and patterns can turn into POV, which is a stepping stone to idea generation for the future. չ㹀纏պדכծٔ؟٦ثד鋅׋ֿהծ耀ְ׋ֿהծ㷕׿׌ֿ הך䠐㄂׾椚鍑ׅ׷կٔ؟٦ثח׮הבְגծ暴㹀ךذ٦و װػة٦ַٝ׵107ָ⳿גֻ׷կ107כ㼛勻ך،؎ر،ⶼ⳿ ך駈ַָ׶הז׷կ

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1. SHARE STORIES

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4)"3&4503*&4 a. Write it down. Individually, write down the key things you found interesting during research. b. Be descriptive. Talk through the entire situation. What was everything you saw, heard, felt? c. Share visuals. If you took pictures, share them with the rest of the group and talk about why it was interesting. d. Use your intuition. If you could only share 5 thoughts/ideas, what would they be?

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5IJDL%FTDSJQUJPOCZ$MJPSE(FFSU[ չ⾨ְ鎸鶢պ

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2. IDENTIFY THEMES & PATTERNS

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B5JNFMJOF Rosenfeld Media, "Service Design", 2013 $VTUPNFS 6TFS +PVSOFZ.BQ PS4FSWJDF#MVF1SJOU

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http://web-tan.forum.impressrd.jp/e/2013/11/27/16409

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B5JNFMJOF&%1TUZMF Verbs / Jobs / Events / Experiences [WHAT] Tools / Stakeholder / Environment [HOW] Feeling / Thinking / Hear / See / Say [WHY] %VSJOH #FGPSF "GUFS It would be better to draw vertically, due to the whiteboard size in Design Factory

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C-PPLGPSSFMBUJPOTIJQT 1. (concrete) Yellow → Blue → Pink → Green (abstract) 2. similar/same(-/=) , cause&effect (→) , opposite(>-<) Source: Contextual Design, 2nd Edition by Hugh Beyer; Karen Holtzblatt Published by Morgan Kaufmann, 2016 Afﬁnity Diagram

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D1BZBUUFOUJPOUP1FPQMF Bella Martin, Bruce Hanington "Universal Methods of Design" Stakeholder Map / Context Diagram

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3. FIND ZAWA-ZAWA

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$PODFQUVBM.PEFM Introduction to Conceptual Models https://www.youtube.com/watch?v=pAOyWFOFhsg Conceptual Models https://www.youtube.com/watch?v=vQK02DFCRxc

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$PODFQUVBM.PEFM https://www.youtube.com/watch?v=yY96hTb8WgI

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$PODFQUVBM.PEFM http://business.nikkeibp.co.jp/article/topics/20140710/268427/

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$PODFQUVBM.PEFM http://business.nikkeibp.co.jp/article/topics/20140710/268427/

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$PODFQUVBM.PEFM

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4. CREATE POV, then Ideate

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%JTDPWFSUIFSFBMQSPCMFNT "Engineers and businesspeople are trained to solve problems. Designers are trained to discover the real problems. " չ䪮遭罏הؽآطأך➂ղכ㉏겗׾鍑寸ׅ׷״ ֲ鎮箺׾「ֽגְ׷կرؠ؎ش٦כ劤䔲ך㉏겗 ׾涪鋅ׅ׷״ֲ鎮箺׾「ֽגְ׷կպ

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1PJOUTPG107 ˖ 'PDVTPOVTFST+0#

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1PJOUTPG107 ˖ 5IJOLEFFQMZSFBMSFBTPO

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1PJOUTPG107 ˖ &YUSBDUFBDIFMFNFOUGSPN$+. WHAT HOW WHY

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PART 2 ACTIVITY

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PART 3 DEBRIEF

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PART 4 DESIGN CHALLENGE

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