Webinale - Launching a Digital Product

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Launching a Digital Product The story of Perch CMS Rachel Andrew Webinale, June 2013 Monday, 3 June 13

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So what is Perch? Monday, 3 June 13

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A Self-hosted PHP & MySQL CMS. Monday, 3 June 13

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A simple use case Monday, 3 June 13

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Complete control of your design and mark-up Monday, 3 June 13

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Bootstrapped from our existing service business Monday, 3 June 13

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Do what you know Monday, 3 June 13

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Serve an group that you already belong to Monday, 3 June 13

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Monday, 3 June 13

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Use every advantage you already have Monday, 3 June 13

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Build something that you need. Monday, 3 June 13

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We need “a really little CMS” Monday, 3 June 13

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... other people might need this too Monday, 3 June 13

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Bootstrapping is easy if you can do most of the work yourself. Monday, 3 June 13

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Use evenings, weekends, downtime in your business to work on your product. Monday, 3 June 13

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For us, the code came free. Monday, 3 June 13

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What can you do that only costs your time and not money? Monday, 3 June 13

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Pay for things that matter most Monday, 3 June 13

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We paid for User Interface design work. Monday, 3 June 13

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We paid a lawyer to create a software license. Monday, 3 June 13

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We paid for top quality hosting for the marketing site. Monday, 3 June 13

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Balance the “Minimum Viable Product” with the fact that ﬁrst impressions count Monday, 3 June 13

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Perch was making a proﬁt after 24 hours Monday, 3 June 13

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Your brand is incredibly important in a crowded market. Monday, 3 June 13

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People remember we are the CMS with the bird. Monday, 3 June 13

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How to compete in a crowded market? Monday, 3 June 13

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Great support is free marketing. Monday, 3 June 13

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We offer unlimited, free support. Monday, 3 June 13

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When deciding product pricing, take support time into account. Monday, 3 June 13

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Listen to your customers Monday, 3 June 13

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What will make the most difference to the most people? Monday, 3 June 13

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Protect the core use case of your product. Monday, 3 June 13

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Be open to change but don’t forget who you are Monday, 3 June 13

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You can’t please everyone Monday, 3 June 13

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Satisﬁed users are often very quiet - don’t forget about them Monday, 3 June 13

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Bootstrapping lets you put your customers ﬁrst Monday, 3 June 13

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Monday, 3 June 13

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“A business that makes nothing but money is a poor business.” - Henry Ford - Monday, 3 June 13

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thank you. http://www.rachelandrew.co.uk/presentations/launching-a-product @rachelandrew rachelandrew.co.uk grabaperch.com edgeofmyseat.com Monday, 3 June 13