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©2015 Software AG. All rights reserved. Adam Egger Director of UX at Software AG @bdam Change three things, Create products that everybody likes 

4 | "Design is too important to be left to designers“ 

5 | "Design is too important to be left to designers – it needs to be put into the hands of everyone" — Tim Brown, CEO at IDEO 

6 | • Developers • Product Managers • User Experience Specialists • Quality Engineers • Consultants • Supporters • Customers Collaborate 

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8 | • Developers • Product Managers • User Experience Specialists • Quality Engineers • Consultants • Supporters • Customers Collaborate 

9 | Collaborate 1 

10 | Development Process Design Feature Development 

11 | Stop thinking about how you can make the product better Start thinking about how you can make your customers more successful — Jeff Bezos, CEO Amazon 

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13 | If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. — Albert Einstein 

14 | Development Process Design Feature Development 

15 | New Process Identify Problem Find Solution 

17 | Understand Users Describe Pain Create Solutions Test Prototype Identify Problem Find Solution 

18 | Understand Users 

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25 | Contextual- Interviews 5-Whys Understand Users Describe Pain Create Solutions Test Prototype Identify Problem Find Solution 

26 | Describe the Pain 2 

27 | Describe Pain 

28 | Eclipse perspective + several views 

29 | AFTER: No GUI!  BEFORE: Eclipse perspective + several views 

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33 | Understand Users Describe Pain Create Solutions Test Prototype Identify Problem Find Solution Contextual- Interviews 5-Whys Brainwriting KJ-Method 

34 | Design Solutions 

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39 | Contextual- Interviews 5-Whys Brainwriting KJ-Method Understand Users Describe Pain Create Solutions Test Prototype Identify Problem Find Solution Crazy 8s Storyboards (Super-) Votes 

40 | Test Prototype 

41 | Powerpoint 

42 | POP – Prototyping on Paper 

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44 | The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. 

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46 | If I had asked people what they wanted, they would have said faster horses. — not Henry Ford 

47 | Get every member on the team to spend two hours every six weeks Watching Your Users and you'll likely have a great user experience appear before your very eyes. 

48 | Watch Your Users 3 

49 | Contextual- Interviews 5-Whys Brainwriting KJ-Method Understand Users Describe Pain Create Solutions Test Prototype Identify Problem Find Solution Crazy 8s Storyboards (Super-) Votes Prototyping Thinking Aloud 

50 | "This was enjoyable." "It adds a new dimension to the work of a UI developer." "The idea can come from anybody…" "It was three days of fun filled learning where we were convinced that this would definitely change the way products are developed right now …" "In just 2 days we created a completely new UI approach that we would also be able to deliver in probably not more than 3 month time." "This is not yet another workshop - This is important for every product. " "I always struggle to explain my thoughts to others - for the first time I could see the non-designers and the UI designers speak the same language in the workshop." 

52 | Collaborate Describe the Pain Watch Your Users 1 2 3 Ask me anything @bdam