Campaign Studio ͸͡Ίͯͷϝʔϧ࡞੒ߨ࠲

ࠓ೔ͷΞδΣϯμ 1. MAπʔϧʮCampaign Studioʯʹ͍ͭͯ 2. Campaign StudioͰͷϝʔϧͷجຊૢ࡞ͱ஌ࣝ a. ϢʔεέʔεͱσϞ b. ςϯϓϨʔτϝʔϧͱηάϝϯτϝʔϧ c. ස౓ϧʔϧ 3. ΑΓ࢖͍͜ͳͨ͢Ίʹ a. ϝʔϧϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ഑৴͢Δ b. A/Bςετ c. Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ

MAπʔϧ
 Campaign Studio ͱ͸ʁ

ಛ௃ ● Φʔϓϯιʔε͔ Βੜ·Εͨ ● ๛෋ͳAPIˍ
 ϓϥάΠϯ ● γϯϓϧͰ௚ײత ʹ࢖͑Δૢ࡞ੑ ● ੈքͰ།ҰͷΦʔϓϯιʔεMAπʔϧ ● 2014೥૑ۀɺ2019೥5݄ʹΞΫΠΞ͕ങऩ ● 15ϲࠃҎ্ͰΤϯλʔϓϥΠζ޲͚ʹൢച ● ೔ຊޠԽ͸94%׬ྃ 20ສ+ ར༻࣮੷ 35+
 ຋༁ݴޠ਺ 1,000ਓ+ ίϯτϦϏϡʔ λʔ

Campaign Studio ͷػೳҰཡ Campaign Studio͸γϯϓϧͰίϯύΫτͳ͚ͩͰͳ͘ɺMAʹඞཁͳશͯ ͷػೳ͕࠷ॳ͔Βඪ४Ͱ͝ར༻͍͚ͨͩΔ؀ڥ WebαΠτ τϥοΩϯά ϓϩάϨογϒ ϓϩϑΝΠϦϯά Web ϑΥʔϜ ϥϯσΟϯά ϖʔδ ίϯλΫτ Ϛωδϝϯτ ΦʔσΟΤϯε ηάϝϯςʔγϣ ϯ ϝʔϧ ϚʔέςΟϯά ࣗಈԽ Ωϟϯϖʔϯ Ϛϧνɾνϟωϧ ίϛϡχέʔγϣ ϯ μΠφϛοΫ ίϯςϯπ ΧελϚʔ είΞϦϯά ΞΧ΢ϯτϕʔε ϚʔέςΟϯά αʔυύʔςΟʵ ΠϯςάϨʔγϣϯ Ϩϙʔτͱ ଐੑ෼ੳ μογϡϘʔυ ෼ੳ A/B ςετ

ϑΥʔϜʹೖྗ͢Δ͚ͩͰ ͙͢ʹ࢖͑ΔαϯυϘοΫε؀ڥ ͝༻ҙ͍ͯ͠·͢ɻ ̍िؒͷແྉτϥΠΞϧ https://www.acquia.com/jp/landing/try-campaign-studio-sandbox

Campaign StudioͰͷ ϝʔϧͷجຊૢ࡞ͱ஌ࣝ

ϝʔϧͷૹΓํ͍Ζ͍Ζ - ΢ΣϏφʔҊ಺ϝʔϧΛεέδϡʔϧ഑৴͢Δ - ϑΥʔϜૹ৴ʹ߹ΘͤͯࣗಈԠ౴ϝʔϧΛૹΔ - ϗοτͳސ٬ʹಛผΦϑΝʔͷϝʔϧΛૹΔ ϝʔϧͷΑ͘࢖ΘΕΔϢʔεέʔε

ςϯϓϨʔτϝʔϧͱηάϝϯτϝʔϧ Կ͕ҧ͏ͷʁ ςϯϓϨʔτϝʔϧ ✓ࣗಈԠ౴ͳͲͷτϥϯβΫ γϣϯϝʔϧ ✓Ωϟϯϖʔϯ಺Ͱར༻Մೳ ✓ϑΥʔϜͷ
 ૹ৴τϦΨʔͰར༻Մೳ ✓ϙΠϯττϦΨʔͰར༻Մೳ ✓...etc ηάϝϯτϝʔϧ ✓χϡʔεϨλʔ΍͓஌Βͤͳ ͲͷϚʔέςΟϯάϝʔϧ ✓εέδϡʔϧઃఆ͕Մೳ ✓A/Bςετ ✓ϝʔϧͷૹ৴଎౓Λ੍ޚՄೳ
 σϑΥϧτ͸10ສ௨/1෼ https://docs.acquia.com/campaign-studio/channels/emails/email-basics/

ϝʔϧ͸ɺϚʔέςΟϯάʹ͓͚Δ࠷΋Ұൠతͳίϛϡχέʔγϣϯखஈͷ1ͭͰ͢ɻͦΕ͸͜ͷ ίϩφՒͰΑΓҰ૚ߴ·͍ͬͯ·͢ɻ ؾΛ͚ͭͳ͚Ε͹͍͚ͳ͍ϙΠϯτͷҰͭ͸഑৴ස౓Ͱ͢ɻҰͭͷاۀ͔ΒҰ೔ʹԿ௨΋Ϛʔέ ςΟϯάϝʔϧ͕ૹΒΕΔͱɺ഑৴ఀࢭ΍εύϜ൑ఆʹܨ͕Γ٫ͬͯٯޮՌͰ͢ɻ ͱ͸ݴ͑ɺෳ਺ͷ෦ॺͰMAπʔϧΛಋೖ͍ͯ͠Δͱɺϝʔϧͷ഑৴ස౓Λ੍ޚ͢Δͷ͸ࠔ೉Λۃ Ί·͢ɻ Campaign StudioͰ͸ ස౓ϧʔϧ(Frequency rule) ͰղܾͰ͖·͢ɻ
 ҰఆظؒʹݸʑͷίϯλΫτʹૹ৴Ͱ͖Δϝʔϧͷ਺Λ੍ݶ͢Δ͜ͱ͕Ͱ͖·͢ɻ ස౓ϧʔϧΛཧղ͢Δ https://docs.acquia.com/campaign-studio/channels/emails/frequency-rule/

ස౓ϧʔϧ͸ҎԼͷϝʔϧͷΈʹద༻͞Ε·͢ɻ - ηάϝϯτϝʔϧ - ΩϟϯϖʔϯΞΫγϣϯͰɺτϥϯβΫγϣϯͰ ͸ͳ͘ϚʔέςΟϯάͱͯ͠ઃఆ͞Εͨϝʔϧ ස౓੍ݶʹୡ͢ΔͱɺίϯλΫτ΁ͷ௥ՃͷϚʔέ ςΟϯάϝʔϧ͸ΩϡʔʹೖΕΒΕ·͢ɻ͜ΕΒͷ ϝοηʔδ͸ɺස౓ϧʔϧͰઃఆ͞ΕͨظؒΛ஗Ԇ ͱͯ͠࢖༻ͯ͠࠶εέδϡʔϧ͞Ε·͢ɻ 1. ઃఆɹɹΛΫϦοΫ 2. ϝʔϧઃఆΛΫϦοΫ 3. ʮඪ४ͷස౓ ৚݅ʯͰઃఆ ස౓ϧʔϧͷઃఆํ๏ ස౓ϧʔϧΛཧղ͢Δ ᶄ

Campaign Studio Λ ΑΓ࢖͍͜ͳͨ͢Ίʹ...

ϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ഑৴͢Δ Ϩϐϡςʔγϣϯͱ͸ʁ ISP͕ૹ৴ݩͷϝʔϧαʔόʔΛ࣮੷ΛϕʔεʹධՁ͠ɺ໎࿭ϝʔϧͰ͋Δ ͔Ͳ͏͔ͳͲ൑ఆ͠·͢ɻ Ϩϐϡςʔγϣϯ͕௿Լ͢Δͱɺͦͷޙͷϝʔϧ͸ड৴τϨΠʹಧ͖ʹ͘ ͘ͳΓ·͢ɻ ϝʔϧͷ݈શੑΛߴΊɺϨϐϡςʔγϣϯΛ޲্ͤ͞Δ͜ͱͰ
 ϝʔϧ͕ίϯλΫτʹ഑৴͞ΕΔՄೳੑΛ࠷େݶʹߴΊ·͢ɻ

● ίϯλΫτ͕ཉ͍͠ϝʔϧͰ͋ΔʢαΠϯΞοϓ࣌ͷΦϓτΠϯΛ໌֬ʹ͢Δʣ ● ؔ࿈͢Δϝʔϧʹ͸ɺಡऀʹͱͬͯڵຯਂ͘໾ཱͭ಺༰ؚ͕·Ε͍ͯΔ ● HTML͕ਖ਼͘͠ϑΥʔϚοτ͞Ε͍ͯΔ͔ ○ ϝʔϧςϯϓϨʔτΛݟ௚ͯ͠ɺద੾ʹϑΥʔϚοτ͞Ε͍ͯΔ͜ͱΛ֬ೝ ○ αϯϓϧίϯςϯπΛ֬ೝ ■ ආ͚Δɿ ■ ಛघจࣈɺ͓Αͼա౓ͳ۟ಡ఺ ■ ࣍ͷΑ͏ͳ༻ޠͷཚ༻ɿۓٸɺ1ճݶΓɺແྉɺܹ҆ ■ ΞΫηεͰ͖ͳ͍੺͍ϑΥϯτ·ͨ͸ͦͷଞͷ৭ ■ ໊݅ɿ ■ ୹͘͢Δʢ<72จࣈʣ ■ Ձ஋Λఏڙ͠ɺ੾ഭײΛੜΈग़͢ ○ ϝʔϧઃఆΛ֬ೝ ■ fromϔομ͕͋ͳ͔ͨΒͷϝʔϧͰ͋Δͱ໌֬ʹͳ͍ͬͯΔ͔ ■ ฦ৴ઌͷઃఆ͸ਖ਼͘͠ߦΘΕ͍ͯΔ͔ ○ Mail TesterͳͲͷ໎࿭ϝʔϧ౓൑ఆαʔϏεΛ࢖༻͢Δ͜ͱͰɺ
 ͋ͳͨͷϝʔϧΞυϨεͷݱࡏͷධՁΛ֬ೝͰ͖·͢ ϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ഑৴͢Δ ᶄ ֬ೝࣄ߲ͷҰྫ https://docs.acquia.com/campaign-studio/channels/emails/get-started-email-delivery/

A/BςετΛ࣮ࢪ͢Δ 1. ਌ͱͳΔϝʔϧΛ࡞੒
 
 
 
 
 
 
 2. ਌͔Β೿ੜͯ͠BҊͷϝʔϧΛ࡞੒ λΠϓAʢ਌ʣ λΠϓB طಡ཰ɺΫϦοΫεϧʔ཰ɺΞηοτͷ
 μ΢ϯϩʔυ཰͔Β࠾༻ج४ΛબͿ ϝʔϧΛૹ৴͢Δ૯਺͔ΒԿˋΛA/Bς ετର৅ʹ͢Δ͔ ྫʣ40% ࢒ΓͷΦʔσΟΤϯεʹ࠾༻ϝʔϧΛૹ Δࡍʹ଴ػ͢Δ࣌ؒ ྫʣ1࣌ؒ https://docs.acquia.com/campaign-studio/channels/emails/email-basics/ A/Bςετ͸ηάϝϯτϝʔϧͰͷΈ࢖༻Ͱ͖·͢ɻ

Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ Campaign Studioͷ຋༁ػೳΛ࢖༻͢ΔͱɺίϯλΫτͷ༏ઌݴޠ ʹج͍ͮͯɺϝʔϧ΍ϥϯσΟϯάϖʔδͳͲͷίϯςϯπͷద੾ ͳݴޠͰදࣔͰ͖·͢ɻ ίϯλΫτͷʮPreferred LocaleʯϑΟʔϧυ
 Ͱ൑அ͞Ε·͢ɻ

Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ ೔ຊޠʢ਌ʣ ӳޠ 1. ਌ͱͳΔϝʔϧΛ࡞੒
 
 
 
 
 
 2. ਌͔Β೿ੜͯ͠ӳޠͷϝʔϧΛ࡞੒ https://docs.acquia.com/campaign-studio/channels/emails/localization-language-translation/

ࠓ೔ͷΞδΣϯμ 1. MAπʔϧʮCampaign Studioʯʹ͍ͭͯ 2. Campaign StudioͰͷϝʔϧͷجຊૢ࡞ͱ஌ࣝ a. ϢʔεέʔεͱσϞ b. ςϯϓϨʔτϝʔϧͱηάϝϯτϝʔϧ c. ස౓ϧʔϧ 3. ΑΓ࢖͍͜ͳͨ͢Ίʹ a. ϝʔϧϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ഑৴͢Δ b. A/Bςετ c. Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ

ࢀߟࢿྉ ΞΫΠΞެࣜυΩϡϝϯτ https://docs.acquia.com/campaign-studio/

ϑΥʔϜʹೖྗ͢Δ͚ͩͰ ͙͢ʹ࢖͑ΔαϯυϘοΫε؀ڥ ͝༻ҙ͍ͯ͠·͢ɻ ̍िؒͷແྉτϥΠΞϧ https://www.acquia.com/jp/landing/try-campaign-studio-sandbox

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