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Elevate Your Video SEO Game: Unveiling Secrets, Tools, and Extensions Rana Abu Quba Chamsi, PhD 
 Expando.Digital Switzerland, Europe, MENA speakerdeck.com/rana_quba @ranaabuquba @ranachamsi

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Videos & Customer Journey

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Techniques to supercharge your video strategy

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Content Video? Hosting Backlinks Video SEO? Strategy Goal Keyword YouTube Vimeo Website Website Social Paid

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Content Video? Hosting Backlinks Video SEO? Strategy Goal Keyword YouTube Vimeo Website Website Social Paid

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• Full control & more backlinks • Slower page load speeds • Harder to rank a self-hosted video • Platform's search engine visibility • 82% of all video results in Google are from YouTube • Limited customisation • Competitor ads playing Website YouTube, Vimeo

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It depends • Goals • Video type • Marketing budget

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Video SEO: Scenario of a YouTube video embedded on my website

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Content Video? Hosting Backlinks Video SEO? Strategy Goal Keyword YouTube Vimeo Website Website Social Paid

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The Keyword Mindset

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Video SEO • Informational queries • “How to make fish and chips” Blog SEO • Informational, commercial, or transactional • “Best fish and chips near me”

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• Visual or aural • “Calm jazz music playlist” • Written content and what it offers • “The history of jazz music” Video SEO Blog SEO

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Blog SEO Video SEO • Shorter keywords • “Poaching an egg” • More detailed keywords • “The health benefits of poaching eggs and how they can help if you’re on a diet”

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Video SEO Blog SEO • Informational queries • Visual or aural • Shorter keywords • Informational, commercial, or transactional • Written content • More detailed keywords

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Keyword for video?

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Tools • Trending keywords • Green keywords

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Google trends

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YouTube Search Predictions

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VidIQ • Trending topics • Search volume insights • Keyword competitiveness • Top keyword opportunities

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VidIQ • Title, description, and tags • VidIQ chrome extension

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TubeBuddy • High-ranking, relevant keywords • Competition analysis • Tag suggestions • Optimize YouTube channel • Chrome extension (A/B testing)

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Ahrefs’ YouTube Keyword Tool • Enter seed keywords to find related terms. • Search volume insights • Keyword difficulty • Vital metrics to optimize your video content

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Keyword Tool Dominator

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Tools for video SEO • Google Trends • YouTube Search Predictions • YouTube’s Trending Page • VidIQ • TubeBuddy • YT Cockpit • Ahrefs • Keyword Tool Dominator • Keyword Tool

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Keywords Human face Intriguing A/B testing (TubeBuddy) Thumbnail

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Download Your Free Guide Now! Book Your Consultation! Join Our Community! Subscribe for Exclusive Tips! CTA

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• More than title, description, tags • Details: • Transcript • Hook in the first 15 seconds • No monotony, pattern interrupts • Quality matters • New videos? • Use playlists • YouTube Studio Stats and google console are your friends Key takeaways for YouTube video SEO

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Content Video? Hosting Backlinks Video SEO? Strategy Goal Keyword YouTube Vimeo Website Website Social Paid

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A Wistia study shows the time on page is 1.4x longer on pages with video content than those without it. Embed a video in your website

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Helping Google identify your videos • Video on a public webpage • or meta tags • A dedicated page for each video as the primary content • Use HTML tags , , or to help Google recognize the video • Submit a video sitemap to Google for easier video discovery

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Ensuring video indexing & high-quality thumbnails • Provide a valid thumbnail (BMP, GIF, JPEG, PNG, WebP, SVG) • Minimum thumbnail size: 60x30 pixels; larger sizes preferred • Use HTML tag, sitemaps, or structured data to define the thumbnail • Ensure thumbnail files are accessible • Use data-structured properties like for consistency across all platforms

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Activating video features • Include structured data • Ensure consistency across titles, URLs, and thumbnails between sitemaps and structured data • Allow Google to retrieve your video content files to enable previews and highlights • Ensure stable and consistent URLs for both videos and thumbnails •

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Structured data

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Structured Data & Video Retrieval • Implement video highlights like chapters using or structured data. • Use the “Live” badge for live- streaming videos with structured data •

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Structured data helps search engines understand your content better, making it easier for them to index. VideoObject: Structured data • Three required properties: Name, ThumnbailUrl, UploadDate (Verify)

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• Avoid stuffing VideoObject: Structured data, recommended properties

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Key takeaways for web video For a video should be the main content of a webpage: • Embed the video towards the top of your page • Publish a transcript below your video: readable • One page one video • Ensure any on-page content matches 1:1 with the video content • Add VideoObject structured data • Video series and blogs

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Social and Paid • Email your video in newsletter • Instagram, YouTube shorts ⚬ Prompt your video ⚬ Priority quantity • Paid to prompt your video is ok

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Videos are made for people, because people buy from people

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Merci Rana Abu Quba Chamsi, PhD Expando.Digital Linkedin: ranachamsi B R I G H T O N S E O O C T 0 4