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Where we were, Where we go Expansion of life on LINE

• 2011.06 ~ • 3 months after great east Japan earthquake

LINE rapid growth to No.1 messenger (as of Sep. 2020) User 86 million (JP) DAU / MAU 85% (JP) Daily average message 4 billion 0 10 20 30 40 50 60 70 80 90 100 2011.06 2011.12 2012.04 2012.07 2012.11 2013.01 100 million 50 million (as of 2019) (as of Sep. 2020)

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Digital Transformation (DX) Wireless society Smart city Internet of things (IoT) Wearable AI Big data 5G network AR VR Home connected Smart speaker OCR Face recognition Robotic process automation (RPA)

Integrated experience over online/offline After Before Shopping in a physical shop EC Online Offline Physical shop (2019)

Touch point after digital transformation High touch Low touch Tech touch ! (2019) 1-to-1 human communication 1-to-many human communication Digital communication w/o human High frequency Less valuable opportunity

LINE MINI App 2020.07 START

LINE MINI App benefits HIGH USER COVERAGE - Enable to reach 86 million LINE users WIDE TOUCH POINTS - Various and close touch points around user’s life LOW DEVELOPMENT COST - LINE MINI App is web-application (HTML, CSS, Java script)

What is the difference with existing app Native App How easy to start Retention Web App

Membership card + EC – PAL CLOSET üUser MoM +200% üOA friend +100k, and decreased OA block üEC sales via LINE 5 times

Hair salon reservation – mille üLINE MINI App is the most used reservation way ü90% of user want to use LINE MINI App continuously

What we need to keep under COVID-19 For customer: Social Distance For shop: Business Booming

Waiting list - matoca Scan QR code in physical shop Conform waiting list Get remind notification just before your turn Select shop on LINE MINI App Get in the line ü98% of user in the waiting list use LINE MINI App üDecreased claim from neighborhoods

Waiting list - Sushiro $"! "# '$""" $"! &##! $"! $# ! !'"! #%#' ## # #!## $"#!'$!#$!

Waiting list – AISEI pharmacy Submit reservation time Remind notification Wait in outside QR code on flyer Access from LINE Official Account üLINE MINI App is most-used than web/native app üRepeat ratio is 80% Upload prescription

PoC result summary Service user increase LINE Official Account friend increase Retention up

Overall Mechanism

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Device LINE Messenger app LINE Front-end Framework (LIFF) on-LINE-ad (Home tab listing ad / Search result) LINE family service

Device LINE Messenger app LINE Front-end Framework (LIFF) Application publishing platform to add on-LINE-ad on-LINE-ad (Home tab listing ad / Search result) LINE family service LIFF App

Wide touch points

QR code NFC tag OFFLINE LINE Official Account Share to friend HP / SNS LINE home tab COMMUNICATION ONLINE Major touch points to LINE MINI App Service messenger

OFFLINE – QR code / NFC tag

COMMUNICATION – Service message ü Message to confirm/respond for user’s action ü Prohibited to use except other purpose, likes sales promotion and event announcement ü User can’t block message

ONLINE – LINE home tab and Pin

Membership

Auto-login always

How to fetch membership info (as a part of ID token payload)

Payment, Coupon, Point

How to implement LINE Pay check out

Data Analytics

EC, Waiting list Reservation CDP/DMP (LINE uid is linked) Target user list - UserID - Result Order system OES/POS etc Integrated with LINE Official Account API LINE Official Account Service Message LINE MINI App - Who with whom - When - Which item - Order - Cancel Send message by using user data Display ad distribution to get new user Service Message LINE MINI App Scenario how to use consumer data

Consumer protection

LINE MINI App review process 35 Provider get LINE MINI App planning template from entry site Provider apply MINI App planning doc. after confirming development doc. Plan review by LINE LINE MINI App development, test by provider Test by LINE Publish on-LINE-ad Start Plan Review Plan Review App Review Release Self-development LINE MINI App SaaS Apply to LINE MINI App SaaS Order SaaS partner apply review Publish on-LINE-ad Release By LINE MINI App SaaS

Roadmap Phase3 Open to all developers Phase2 Reference app creation by reviewing each plan Phase1 PoC with limited business domain and partners 2021.XX LINE MINI App grand open 2020.07 LINE MINI App entry start 2019.06 LINE MINI App concept announcement at LINE CONFERENCE 2019 LINE MINI App SaaS expansion

Development efficiency

Development efficiency LIFF improve development efficiency as a front-end framework NPM package and type script has been released in 2020 LIFF move forward to web-oriented more New features (plugin, LUI) are under internal trial. It will be open in 2021

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If your service is created with LINE MINI App ?

We’re looking forward your entry !!!# # " !!!#

Thank you