– loads of people
“If you’re getting it for free, you’re
not the user, you’re the product
being sold”
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What about our privacy?
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1.
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2.
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3.
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4.
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it’s unethical to provide
“free” services in exchange
for user data
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What’s the alternative?
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as users, how can we find
and use services that won’t
exploit our data?
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as creators, how do we
create alternatives?
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Better (and realistic)
business models
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Free (as in cost) for data isn’t
the exchange
1.
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Users own their own data
2.
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Free (as in freedom)
3.
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What makes WordPress so
successful?
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The WordPress experience
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WordPress is free (as in cost)
and data isn’t the exchange
1.
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WordPress users own their
own data
2.
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WordPress is free
(as in freedom)
3.
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You give me a product, I pay you
for that product.
You provide me with a service, I
pay you for that service.
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venture capital can’t
produce sustainable
businesses
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venture capital + free services =
sales of user data
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We don’t need exit strategies
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Decentralised vs
Distributed
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decentralisation
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1.
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2.
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3.
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4.
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Privacy (owning your own data)
1.
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2.
Competition and innovation
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3.
True resilience of architecture
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4.
Owning and controlling your own network
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distributed
centralised
and siloed
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features-driven and
distributed
user experience-
driven centralised
and siloed
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user experience-
driven centralised &
siloed
features-driven and
distributed
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user experience-
driven centralised &
siloed
features-driven
centralised &
siloed
features-driven and
distributed
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user experience-
driven centralised &
siloed
features-driven
centralised &
siloed
features-driven
decentralised &
distributed
user experience-
driven distributed
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We can’t expect people
to leave free services
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Major weaknesses in the
tech industry
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a lack of convenience and
ease of use results in a poor
user experience
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design for consumers,
not just for enthusiasts
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we need to make a
difference before it’s too late
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we need to wean people off
the existing systems
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alternative technology won’t
spread beyond enthusiasts if we
don’t pay attention to the things
that matter to consumers
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Great user experience design is
design as a holistic practice
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design is every decision
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good user experience means
designers must understand business,
and business must understand design
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designing for ourselves
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first principles
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that’s design
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user experience is the
differentiator
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how can we compete unless
we offer world-leading
experiences?
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we need to match their
discoverability and
scalability
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we need to implement an
ethical holistic approach to
design
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design without ethics is
manipulation
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physiological
safety
love/belonging
esteem
self-
actualization
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functional
reliable
usable
pleasurable
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superficial design
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decoration
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decoration perpetuates the
status quo; design alters it
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private, secure,
accessible and sustainable
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private, secure,
accessible and sustainable
respects human rights
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private, secure,
accessible and sustainable
functional,
convenient and
reliable
respects human rights
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functional,
convenient and
reliable
respects human effort
private, secure,
accessible and sustainable
respects human rights
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functional,
convenient and
reliable
delightful
respects human effort
private, secure,
accessible and sustainable
respects human rights
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delightful respects human experience
private, secure,
accessible and sustainable
functional,
convenient and
reliable
respects human effort
respects human rights
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functional,
convenient and
reliable
private, secure,
accessible and sustainable
delightful
respects human rights
respects human effort
respects human experience
The 3 Rs of
Ethical Design
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functional,
convenient and
reliable
private, secure,
accessible and sustainable
delightful
does not respect
human rights
respects human effort
respects human experience
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functional,
convenient and
reliable
delightful
does not respect
human rights
respects human effort
respects human experience
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does not respect
human rights
respects human effort
respects human experience
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we can’t build free
technology while supporting
exploitative tools
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The benefits of
accessible design
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The benefits of diverse
design
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diversity is the characteristics
that make us up as individuals
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these characteristics give us
unique needs and unique outlooks
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the more diverse a team, the more
likely their product is to solve and serve
the problems of a diverse audience
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diverse appeal will help
spread tech beyond the
“digital elite”
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What we need to make
good alternatives to today’s
bad technology:
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1.
Distributed
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2.
Free (as in freedom)
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3.
A sustainable business model
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4.
Accessibility
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5.
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We’ve not got it just yet
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It’s big, it’s scary and it’s
definitely not going to be
easy