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Laura Kalbag @laurakalbag @indie

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Laura Kalbag @laurakalbag @indie

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Bad business models

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– loads of people “If you’re getting it for free, you’re not the user, you’re the product being sold”

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What about our privacy?

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1.

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2.

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3.

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4.

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it’s unethical to provide “free” services in exchange for user data

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What’s the alternative?

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as users, how can we find and use services that won’t exploit our data?

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as creators, how do we create alternatives?

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Better (and realistic) business models

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Free (as in cost) for data isn’t the exchange 1.

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Users own their own data 2.

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Free (as in freedom) 3.

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What makes WordPress so successful?

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The WordPress experience

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WordPress is free (as in cost) and data isn’t the exchange 1.

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WordPress users own their own data 2.

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WordPress is free (as in freedom) 3.

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You give me a product, I pay you for that product. You provide me with a service, I pay you for that service.

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venture capital can’t produce sustainable businesses

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venture capital + free services = sales of user data

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We don’t need exit strategies

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Decentralised vs Distributed

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decentralisation

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1.

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2.

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3.

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4.

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Privacy (owning your own data) 1.

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2. Competition and innovation

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3. True resilience of architecture

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4. Owning and controlling your own network

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distributed centralised and siloed

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features-driven and distributed user experience- driven centralised and siloed

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user experience- driven centralised & siloed features-driven and distributed

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user experience- driven centralised & siloed features-driven centralised & siloed features-driven and distributed

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user experience- driven centralised & siloed features-driven centralised & siloed features-driven decentralised & distributed user experience- driven distributed

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We can’t expect people to leave free services

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Major weaknesses in the tech industry

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a lack of convenience and ease of use results in a poor user experience

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design for consumers, not just for enthusiasts

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we need to make a difference before it’s too late

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we need to wean people off the existing systems

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alternative technology won’t spread beyond enthusiasts if we don’t pay attention to the things that matter to consumers

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Great user experience design is design as a holistic practice

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design is every decision

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good user experience means designers must understand business, and business must understand design

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designing for ourselves

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first principles

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that’s design

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user experience is the differentiator

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how can we compete unless we offer world-leading experiences?

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we need to match their discoverability and scalability

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we need to implement an ethical holistic approach to design

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design without ethics is manipulation

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physiological safety love/belonging esteem self- actualization Tuesday, December 13, 11

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functional reliable usable pleasurable Tuesday, December 13, 11

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superficial design

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decoration

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decoration perpetuates the status quo; design alters it

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private, secure, accessible and sustainable

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private, secure, accessible and sustainable respects human rights

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private, secure, accessible and sustainable functional, convenient and reliable respects human rights

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functional, convenient and reliable respects human effort private, secure, accessible and sustainable respects human rights

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functional, convenient and reliable delightful respects human effort private, secure, accessible and sustainable respects human rights

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delightful respects human experience private, secure, accessible and sustainable functional, convenient and reliable respects human effort respects human rights

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functional, convenient and reliable private, secure, accessible and sustainable delightful respects human rights respects human effort respects human experience The 3 Rs of Ethical Design

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functional, convenient and reliable private, secure, accessible and sustainable delightful does not respect human rights respects human effort respects human experience

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functional, convenient and reliable delightful does not respect human rights respects human effort respects human experience

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does not respect human rights respects human effort respects human experience

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we can’t build free technology while supporting exploitative tools

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The benefits of accessible design

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The benefits of diverse design

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diversity is the characteristics that make us up as individuals

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these characteristics give us unique needs and unique outlooks

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the more diverse a team, the more likely their product is to solve and serve the problems of a diverse audience

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diverse appeal will help spread tech beyond the “digital elite”

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What we need to make good alternatives to today’s bad technology:

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1. Distributed

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2. Free (as in freedom)

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3. A sustainable business model

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4. Accessibility

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We’ve not got it just yet

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It’s big, it’s scary and it’s definitely not going to be easy

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ind.ie/manifesto thelink.is/the-camera-panopticon ind.ie/summit/videos/lena-reinhard/ ind.ie/summit/videos/laura-kalbag/