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Creativity in the age of synthetic realities Design and Innovation from Accenture Interactive Andy Polaine Group Director – Fjord Client Evolution @apolaine | @fjord trends.fjordnet.com pln.me/synthetic Emerce eDay, Amsterdam, 2019

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2 Andy Polaine – Creativity in the age of synthetic realities Deep Fakes

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3 Andy Polaine – Creativity in the age of synthetic realities Bundesweite Umfrage Jetzt Umfrage beantworten und exklusives Dankeschön-Paket sichern MDM ÖFFNEN The Post's View Deepfakes are dangerous — and they target a huge weakness Opinion • June 16 DEEPFAKES ARE dangerous — not only the synthetic videos themselves but also the way they promise to blur reality in a country where facts are already up for debate. "Deepfakes" have changed the idea that seeing is believing - and could have a huge impact on how future political campaigns unfold. (Elyse Samuels/The Washington Post) By Editorial Board " Inside the race to beat 'deepfakes' in 2020 ' Sections Sign In ( ) Summer Sale Democracy Dies in Darkness There's a terrifying trend on the internet that could be used to ruin your reputation, and no one knows how to stop it Lisa Eadicicco, Business Insider 10.07.2019, 17:01 Samantha Lee/Business Insider The rise of deepfakes, or videos created using AI that can make it look like someone said or did something they have never done, has FACEBOOK ! LINKEDIN " TWITTER # EMAIL $ PRINT % El Paso Shooting This PSA About Fake News From Barack Obama Is Not What It Appears Oscar-winning filmmaker Jordan Peele has a warning for viewers about trusting material they encounter online. David Mack BuzzFeed News Reporter Posted on April 17, 2018, at 11:26 a.m. ET Sitting before the Stars and Stripes, another flag pinned to his lapel, former president Barack Obama appears to be delivering an important message about fake news — but something seems slightly...off. video-player.buzzfeed.com ADVERTISEMENT ADVERTISEM Tweet Share Copy Technology Home Video World UK Business Tech Science Stories Entertainment & Arts Health World News TV More In fighting deep fakes, mice may be great listeners By Dave Lee North America technology reporter Top Stories Hong Kong airport cancels flights over protests 2 hours ago News Sport Reel Worklife Travel Future Search Search the BBC Sign in More

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Fake Olds 4 Andy Polaine – Creativity in the age of synthetic realities

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5 Andy Polaine – Creativity in the age of synthetic realities Image: Wikimedia Stalin removes Nikolai Yezhov, 1940

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Cover ©1982 National Geographic 6 Andy Polaine – Creativity in the age of synthetic realities Image ©Gordan Gahan National Geographic, 1982

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7 Andy Polaine – Creativity in the age of synthetic realities Photoshop 1.0, 1990

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8 Andy Polaine – Design in the age of synthetic realities Stories (and Sharpies) are a more potent technology than Deepfakes.

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“There is nothing so amazing that we can’t get used to it.” 9 Andy Polaine – Creativity in the age of synthetic realities Ian McEwan, Machines Like Me

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10 Andy Polaine – Creativity in the age of synthetic realities The rapid pace of synthetic media

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11 Andy Polaine – Creativity in the age of synthetic realities Large Scale GAN Training for High Fidelity Natural Image Synthesis. Andrew Brock, Jeff Donahue, Karen Simonyan Hi-fidelity synthetic imagery Dogball

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12 Andy Polaine – Creativity in the age of synthetic realities Synthetic People

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13 Andy Polaine – Creativity in the age of synthetic realities Four years of GANs Ian Goodfellow: https://twitter.com/goodfellow_ian/status/1084973596236144640

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14 Andy Polaine – Creativity in the age of synthetic realities StyleGAN: https://github.com/NVlabs/stylegan

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15 Andy Polaine – Creativity in the age of synthetic realities Vid2Vid: https://tcwang0509.github.io/vid2vid/

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16 Andy Polaine – Creativity in the age of synthetic realities Jurassic Park, 1993 Expression & Pose Editing Deep Video Portraits: https://arxiv.org/abs/1805.11714

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17 Andy Polaine – Creativity in the age of synthetic realities Few/Single Shot Living Portraits Few-Shot Adversarial Learning of Realistic Neural Talking Head Models: https://arxiv.org/abs/1905.08233v1

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18 Andy Polaine – Creativity in the age of synthetic realities The willing suspension of disbelief

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19 Andy Polaine – Creativity in the age of synthetic realities “As soon as it works, no one calls it AI anymore.” - John McCarthy, 1955

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20 Andy Polaine – Creativity in the age of synthetic realities lilmiquela Venice Beach View Profile View More on Instagram 36,346 likes lilmiquela *Nicki voice* Let's go to the beach, beach!!! That is all. Have a blessed day bbs " # $ % ‗ view all 296 comments Add a comment... Lil Miquela at the beach. Do synthetic people need sun protection? Given the rise of virtual Instagram inhuencer Lil Miquela (who currently has 1.6m followers) and her forays into music, advertising and interviewing, it seems likely that the Vrst full GAN-generated artist is around the corner. Lil Miquela https://www.instagram.com/lilmiquela/

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21 Andy Polaine – Creativity in the age of synthetic realities Hatsune Miku https://www.instagram.com/hatsune.miku_/

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22 Andy Polaine – Creativity in the age of synthetic realities AI news anchor https://twitter.com/XHNews/status/1098221286491271168

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23 Andy Polaine – Creativity in the age of synthetic realities Synthetic media and the future of creative industries

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Synthesise people, faces, objects, animals Capture and re-generate poses and movement Modify facial expressions Synthesise places and landscapes Clone voices Generate completely new imagery Generate writing Effortlessly erase anything from images/video Generate GUIs and UX flows Link them all together in workflows 24 Andy Polaine – Creativity in the age of synthetic realities We can now:

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25 Andy Polaine – Creativity in the age of synthetic realities Digital Fashion Image: Instagram – Daria Simonova wearing digital clothes by Carlings.

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26 Andy Polaine – Creativity in the age of synthetic realities Data Grid https://datagrid.co.jp

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27 Andy Polaine – Creativity in the age of synthetic realities

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28 Andy Polaine – Creativity in the age of synthetic realities Creative Selection StyleGAN: https://github.com/NVlabs/stylegan

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29 Andy Polaine – Creativity in the age of synthetic realities AI-assisted design

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30 Andy Polaine – Creativity in the age of synthetic realities UIzard https://uizard.io

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31 Andy Polaine – Creativity in the age of synthetic realities Adobe’s Content-Aware Fill

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32 Social media ex-removal?

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33 Andy Polaine – Creativity in the age of synthetic realities Designer as AI curator Image: “squishybrain” on Ganbreeder

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34 Andy Polaine – Creativity in the age of synthetic realities Ganbreeder http://ganbreeder.app

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35 Andy Polaine – Creativity in the age of synthetic realities Text to image synthesis AttnGAN: https://arxiv.org/abs/1711.10485

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36 Andy Polaine – Creativity in the age of synthetic realities iSketchNFill https://github.com/arnabgho/iSketchNFill

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37 Andy Polaine – Creativity in the age of synthetic realities Runway ML – Photoshop 1.0 of AI & Design http://runwayml.com

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38 Andy Polaine – Creativity in the age of synthetic realities Runway ML

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39 Andy Polaine – Creativity in the age of synthetic realities Designers’ AI assistants will become valuable IP Technology Home Video World Asia UK Business Tech Science Stories Entertainment & Arts Health World News T 1 August 2019 AI system 'should be recognised as inventor' By Leo Kelion Technology desk editor An artificial intelligence system should be recognised as the inventor of two ideas in patents filed on its behalf, a team of academics says. The AI has designed interlocking food containers that are easy for robots to grasp Top Stories Amazon fires an 'interna crisis', says Macron The French president's call fo be discussed at the G7 summ Brazil’s president. 2 hours ago Cathay Pacific staff spea climate of fear 22 August 2019 Parents fail to free sons daughter's murder 22 August 2019 Features Why India wants to brea decades-old nuclear ple Share GETTY IMAGES News Sport Reel Worklife Travel Future Search Search the BBC Sign in More

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40 Andy Polaine – Creativity in the age of synthetic realities Synthetic Twins

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“The whole thing looks very natural and no one would likely even notice without prior knowledge of the feature.” Andrew O’Hara — AppleInsider 41 Image: Fernando Frazão/Agência Brasil Andy Polaine – Fjord – Towards a mindful service design – Service Design Days 2018 Images: Will Sigmon @WSig https://twitter.com/WSig/status/1146146914985009154 Corrected Uncorrected Attention Correction

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30 July 2019 Chinese vlogger who used filter to look younger caught in live-stream glitch By Dhruti Shah & Kerry Allen BBC News & BBC Monitoring Your Highness Qiao Biluo's real appearance (left) and one of her filtered faces (right) from an earlier livestream on Douyu Fans of a popular Chinese video blogger who called herself "Your Highness Latest Posts Anti-natalists: The peo want you to stop havin Who are “anti-natalists” and want the gradual extinction Twitch CEO apologises pornography on Ninja' Gundam: The 'nerdy' e that led to marriage TikTok videos spread c change awareness Subscribe to our BBC Trending Share DOUYU 42 Andy Polaine – Design in the age of synthetic realities Synthetic Twins AI Avatars

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43 Andy Polaine – Creativity in the age of synthetic realities Snapchat’s gender-swap lens Nev Schulman - host of MTV’s Catfish https://twitter.com/NevSchulman/status/1127724161718202368

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44 Andy Polaine – Creativity in the age of synthetic realities Emotion intervention Emotion inference Real time emotion inference using CycleGAN: https://www.youtube.com/watch?v=JaQQVrAv9ok

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“You’ve got to rely on people’s ethics. You don’t cheat just because the technology is available. Machines aren’t ethical or unethical — people are.” 45 Andy Polaine – Creativity in the age of synthetic realities Brian Steffans, graphics editor at The Los Angeles Times, 1987.

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Thank you. Andy Polaine @apolaine @fjord pln.me/synthetic Emerce eDay, Amsterdam, 2019