Mental models - Speaker Deck

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MENTAL MODELS #WIAD - WORLD IA DAY 2013 #IA2013GENK - FEB 9, 2013 WOUTER WALGRAEVE - NASCOM

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HI! I AM WOUTER WALGRAEVE AND I WORK AT NASCOM

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I LOVE SCIENCE FICTION

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ASIMOV & THE 3 LAWS OF ROBOTICS

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1 A ROBOT MAY NOT INJURE A HUMAN BEING OR, THROUGH INACTION, ALLOW A HUMAN BEING TO COME TO HARM. 2 A ROBOT MUST OBEY THE ORDERS GIVEN TO IT BY HUMAN BEINGS, EXCEPT WHERE SUCH ORDERS WOULD CONFLICT WITH THE FIRST LAW. 3 A ROBOT MUST PROTECT ITS OWN EXISTENCE AS LONG AS SUCH PROTECTION DOES NOT CONFLICT WITH THE FIRST OR SECOND LAWS.

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ASIMOV & THE POSITRONIC BRAIN

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AT WIAD 2012, I DID A PRESENTATION ON THE MENTAL MODEL OF TIMELINES

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THIS TIME, LET’S GO DEEPER AND DISCUSS…

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MENTAL MODELING

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THE MENTAL MODEL OF A KINDER SURPRISE

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WHY DO ATHLETES RUN AROUND THE TRACK COUNTER-CLOCKWISE?

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WHAT IS THE ORIGIN OF THE ZEBRA CROSSING?

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DO AIRPLANES HAVE KEYS? OR HORNS?

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“MENTAL MODELS ARE ESSENTIAL TOOLS ALLOWING US TO NAVIGATE THROUGH LIFE”

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CUTTING A PIE IS NO PIECE OF CAKE

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MATHEMATICS 100% MENTAL MODELING

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IMAGINE A WINDMILL 5 SECONDS

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A WINDMILL, 2013

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A WINDMILL, A FEW DECADES AGO

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A WINDMILL, A FEW DECADES AGO, IN THE STATES

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WHAT DIRECTION DO WINDMILLS TURN?

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“HOW YOU INTERACT WITH A TECHNOLOGY IS A FUNCTION OF YOUR MENTAL MODEL OF THAT TECHNOLOGY”

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“SHAKE IT LIKE A POLAROID PICTURE” WRONG MENTAL MODELS CAUSING TROUBLE…

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GETTING TRAPPED IN A MENTAL MODEL

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MENTAL MODELS ARE COMFORTING

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ALTHOUGH IT IS SF, ALIENS OFTEN LOOK VERY HUMANOID.

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THE UNCANNY VALLEY

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MENTAL MODELS EVOLVE… WHY ARE SPACESHIPS IN SF AERODYNAMIC?

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IMAGE A FUTURISTIC VEHICLE

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MENTAL MODELS EVOLVE…

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CHARACTERISTICS OF A MENTAL MODEL

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MENTAL MODELS ARE SIMILAR IN STRUCTURE TO THE THING OR CONCEPT THEY REPRESENT.

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MENTAL MODELS ALLOW A PERSON TO PREDICT THE RESULTS OF HIS ACTIONS.

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MENTAL MODELS ARE SIMPLER THAN THE THING OR CONCEPT THEY REPRESENT. THEY INCLUDE ONLY ENOUGH INFORMATION TO ALLOW ACCURATE PREDICTIONS.

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MENTAL MODELS INCLUDE WHAT A PERSON THINKS IS TRUE, NOT NECESSARILY WHAT IS ACTUALLY TRUE.

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THINKING PATTERNS

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Mentaal model

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PLATO INFORMATION ARCHITECT

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PLATO INFORMATION ARCHITECT NEO INFORMATION ARCHITECT

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RECOGNIZING PATTERNS MEETING EXPECTATIONS!

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PATTERN + IDEA LEFT + RIGHT

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DEAR MOTHER NATURE, TWO NOSTRILS? SERIOUSLY??

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THE PROCESS OF LEARNING LEARN TO RECOGNIZE PATTERNS

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MENTAL MODELS = INSIGHTS, NOT KNOWLEDGE

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MENTAL MODELS = CONSCIOUS AND UNCONSCIOUS

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MENTAL MODELS IN INFORMATION ARCHITECTURE

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DESIGN / VISUAL THINKING

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“LET ME EXPLORE WITHOUT GETTING LOST OR GETTING INTO TROUBLE.” SAFE EXPLORATION

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“I WANT TO ACCOMPLISH SOMETHING NOW, NOT LATER.” INSTANT GRATIFICATION

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“THIS IS GOOD ENOUGH. I DON’T WANT TO SPEND MORE TIME LEARNING TO DO IT BETTER.” SATISFICING

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“THAT GESTURE WORKS EVERYWHERE ELSE, WHY DOESN’T IT WORK HERE TOO?” HABITUATION

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“I SWEAR THAT BUTTON WAS HERE A MINUTE AGO, WHERE DID IT GO?” SPATIAL MEMORY

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CONGRATULATIONS, YOU UNLOCKED THE CLOSURE BADGE!

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GESTALT – “ESSENCE OR SHAPE OF AN ENTITY'S COMPLETE FORM” GESTALTISM

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GESTALT PRINCIPLES

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LAW OF PAST EXPERIENCE YOUR MEMORY IS A TREASURE OF MENTAL MODELS

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ICONS, SYMBOLS AND THE SEMIOTIC WEB

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UNDO

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REDO

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REFRESH

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REPLAY

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REPLAY

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REFRESH REPLAY

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MENTAL MODELS = CREATIVITY

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CREATIVITY IS… SEARCHING FOR THE MENTAL MODEL OF A USER

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CREATIVITY IS… STRETCHING THE LIMITS OF A MENTAL MODEL

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MENTAL MODELING IS… THE HEARTBEAT OF IA

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TWITTER ME: @WOUTERWALGRAEVE LINKEDIN: …/WOUTERWALGRAEVE

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NASCOM [email protected] @NASCOM ON TWITTER