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Lean Startup

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Agenda 0. What is the Lean Startup? ! 1. ϓϥϯAΛจॻԽ͢Δ ! 2. ϓϥϯͰ࠷΋ϦεΫͷߴ͍෦෼Λݟ͚ͭΔ ! 3. ϓϥϯΛମܥతʹςετ͢Δ

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0. What is the Lean Startup?

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Lean Startupͱ͸ ɾͱͯͭ΋ͳ͘ෆ࣮֬ͳঢ়ଶͰ৽͍͠੡඼΍αʔϏε Λ૑Γग़͞ͳ͚Ε͹ͳΒͳ͍ਓత૊৫ͷͨΊͷख๏ ! ɾԾઆΛݕূ͢ΔͨΊͷখ͞ͳϓϩμΫτΛ࡞Γɺ ސ٬ͷϑΟʔυόοΫΛऔΓೖΕͯվળ͍ͯ͘͜͠ͱ ʹΑͬͯແବΛ࡟ݮ͢Δ ! ɾ୯Ґ࣌ؒ͋ͨΓͷސ٬ʹؔ͢ΔֶशྔΛ࠷େԽ͢Δ

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ߏங-ܭଌ-ֶशͷϑΟʔυόοΫϧʔϓ ϧʔϓʹཁ͢Δτʔλϧͷ࣌ؒΛ࠷খʹ͢Δ LEARN BUILD MEASURE DATA IDEAS PRODUCT

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Product Strategy Vision Optimization Pivot Change ɾϐϘοτɿ͏·͍͘͘ϓϥϯΛ୳͢ (ݕূʹΑΔֶश) ɾ࠷దԽɿϓϥϯΛՃ଎͢Δ (վળʹΑΔ੒௕) ϐϘοτ(ํ޲స׵)ͱ࠷దԽ ϏδϣϯΛ࣮ݱ͢ΔͨΊʹ੡඼ͱઓུΛมԽ͍ͤͯ͘͞

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ex. Instagram ʰݱࡏ஍΍ࣸਅΛڞ༗Ͱ͖Δ ιʔγϟϧνΣοΫΠϯΞϓϦʱ ʰࣸਅͷࡱӨͱڞ༗ʹಛԽͨ͠ ιʔγϟϧωοτϫʔΩϯάΞϓϦʱ Before: After: ɾෳࡶͰಛ௃΋ͳ͘ɺ ɹԿͷ৽͠͞΋ͳ͔ͬͨ 
 ɾϢʔβʔ͸ࣸਅڞ༗ͷͨΊʹ ɹΞϓϦΛ׆༻͍ͯͨ͠ Pivot

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ࢀߟॻ੶

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Running Lean ͜Ε͔ΒҎԼͷखॱΛ࣮ߦͯ͠ɺ Lean StartupΛମݧͯ͠Έ·͠ΐ͏ʂ ! 1. ϓϥϯAΛจॻԽ͢Δ 2. ϓϥϯͰ࠷΋ϦεΫͷߴ͍෦෼Λݟ͚ͭΔ 3. ϓϥϯΛମܥతʹςετ͢Δ

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1. ϓϥϯAΛจॻԽ͢Δ

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࠷ॳͷϓϥϯ(ϓϥϯA)ΛจॻԽ͢Δ ɾςετ͍ͯ͠ͳ͍Ծઆʹج͍ͮͯ਺ेϖʔδͷࣄۀܭ ըॻΛ࣌ؒΛ͔͚ͯॻ͘ͳΜͯϜμ ! ɾϦʔϯΩϟϯόε(1ຕͷϏδωεϞσϧਤ)Λॻ͖ग़͠ ͯɺ࠷௿Ͱ΋୭͔1ਓͱڞ༗͢Δ ! ɾϓϥϯA͸໾ʹཱͨͳ͍ 㱺 ମܥతͳςετʹΑΓ͏·͍͘͘ϓϥϯʹҠߦ͢Δ

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طଘͷ୅ସ඼ɿ ΞʔϦʔΞμϓλʔɿ ϋΠϨϕϧίϯηϓτɿ ্Ґ̏ͭͷ՝୊ ্Ґ̏ͭͷػೳ ܭଌ͢Δओཁ׆ಈ ސ٬΁ͷܦ࿏ ؆୯ʹίϐʔ΍ߪೖ͕ Ͱ͖ͳ͍΋ͷ λʔήοτʹ͢Δސ٬ ͋ͳͨͷࠩผԽཁҼͱ ஫໨ʹ஋͢ΔՁ஋Λ આ໌ͨ͠୯ҰͰ໌֬ͳ આಘྗͷ͋Δϝοηʔδ ސ٬֫ಘίετ ྲྀ௨ίετ ϗεςΟϯάίετ ਓ݅අͳͲ ऩӹϞσϧ ސ٬ੜ֔Ձ஋ ऩӹ ૈརӹ 1 2 3 8 4 6 7 9 5

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ex. Qiita http://qiita.com/suin/items/cbce828a9c750ab1a53a

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WORK 1 ϦʔϯΩϟϯόεΛॻ͍ͯΈ·͠ΐ͏ʂ

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2. ϓϥϯͰ࠷΋ϦεΫͷ ߴ͍෦෼Λݟ͚ͭΔ

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࠷΋େ͖ͳϦεΫͱ͸ ୭΋ཉ͘͠ͳ͍΋ͷΛ࡞ͬͯ͠·͏͜ͱ

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ελʔτΞοϓͷϦεΫ ɾ੡඼ϦεΫ(Product risk)ɿਖ਼͍͠੡඼Λ࡞Δ ! ɾސ٬ϦεΫ(Customer risk)ɿސ٬΁ͷܦ࿏Λ࡞Δ ! ɾࢢ৔ϦεΫ(Market risk)ɿ࣮ݱՄೳͳϏδωεΛ࡞Δ ! ϦεΫʹ༏ઌॱҐΛ෇͚ͯମܥతʹղফ͍ͯ͘͠

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P P P P P M M M M C C C طଘͷ୅ସ඼ɿ ΞʔϦʔΞμϓλʔɿ ϋΠϨϕϧίϯηϓτɿ

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WORK 2 WORK 1Ͱॻ͍ͨϦʔϯΩϟϯόεͷ͏ͪ ࠷΋ϦεΫͷߴ͍෦෼͸Ͳ͜Ͱ͠ΐ͏ʁ (ͦͷԾઆ͕ਖ਼͘͠ͳ͚Ε͹αʔϏε͕ഁ୼ͯ͠͠·͏෦෼)

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3. ϓϥϯΛମܥతʹ ςετ͢Δ

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ମܥతͳςετͷํ๏ 1. ՝୊Λཧղ͢Δ ސ٬ΠϯλϏϡʔ΍ސ٬؍࡯Λߦͬͯղܾʹ஋͢Δ՝୊͔Ͳ͏͔Λཧղ͢Δɻ ୭͕՝୊Λ͍࣋ͬͯΔ͔ʁͦΕ͸ͲΜͳ՝୊͔ʁݱ࣌఺Ͱ͸ͲͷΑ͏ʹղܾ͞Ε͍ͯΔ͔ʁ ! 2. ιϦϡʔγϣϯΛܾఆ͢Δ ιϦϡʔγϣϯΛܾΊɺσϞΛ࡞ͬͯސ٬ʹݟͤͯςετ͢Δɻ ιϦϡʔγϣϯ͸͏·͍͖ͦ͘͏͔ʁΞʔϦʔΞμϓλ͸୭͔ʁՁ֨Ϟσϧ͸େৎ෉͔ʁ ! 3. ఆੑతʹݕূ͢Δ MVPΛ࡞ͬͯΞʔϦʔΞμϓλʹݟͯ΋Β͏ɻ ಠࣗͷՁ஋ఏҊʹؾ෇͍ͯ΋Β͑Δ͔ʁֶशʹඞཁͳΞʔϦʔΞμϓλ͸Ͳ͏΍ͬͯ୳͔͢ʁ ͓ۚΛࢧ෷ͬͯ΋Β͑Δ͔ʁ ! 4. ఆྔతʹݕূ͢Δ վྑͨ͠੡඼ΛΑΓଟ͘ͷਓͨͪʹݟͯ΋Β͏ɻ ୭͔͕ཉ͍͠ͱࢥ͏΋ͷΛ࡞͔ͬͨʁͲ͏΍ͬͯ޿ൣғͷސ٬ʹ࿈བྷ͢Δ͔ʁ࣮ݱՄೳͳ ϏδωεʹͳΔ͔ʁ

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MVP (Minimum Viable Product) ɾ࣮༻࠷খݶͷ੡඼ ɾϜμΛল͍ͯ੡඼ͷຊ࣭͚ͩʹߜΔ ! ex. Groupon : ΫʔϙϯͷPDFΛిࢠϝʔϧͰૹ෇

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ʮݐ෺ͷ֎ʹग़Αʯ − εςΟʔϒɾϒϥϯΫ ౴͑͸ص্ʹ͸ͳ͍
 ސ٬ͱ࿩Λ͢Δ͜ͱͰݟ͔ͭΔ

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࣮ݧʹ͸໌֬ͳ݁Ռ͕ग़Δ͜ͱ͕େࣄ 㱺 ൓ূՄೳͳԾઆΛཱͯΔ (۩ମతͰ൓෮Մೳͳߦಈ → ظ଴͢ΔܭଌՄೳͳ੒Ռ)

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ex. DOTA-SAN (StartupWeekendTokyo ༏উϓϩμΫτ) Ϣʔβʔ͸ຊ౰ʹΠϕϯτʹυλࢀ͢Δͷ͔ʁ 㱺 ςΟβʔαΠτ΁ͷొ࿥਺Ͱݕূ ! http://dotasan.com/

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WORK 3 WORK 2Ͱग़ͨ࠷΋ϦεΫͷߴ͍෦෼ Λݕূ͢Δ࣮ݧΛߟ͑ͯΈ·͠ΐ͏ʂ (2࣌ؒ, 2೔, 2िؒͰͰ͖Δ࣮ݧΛͦΕͧΕߟ͑ͯΈ͍ͯͩ͘͞)

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ASSIGNMENT WORK 3Ͱग़ͨ3ͭͷ࣮ݧ͔Βద੾ͳαΠζ ͷ࣮ݧΛબΜͰ࣮ࡍʹ࣮ફͯ͠Έ·͠ΐ͏ʂ

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ࢥ͍ࠐΈ͸ࣺͯͯɺ ސ٬͔Βֶ΅͏ʂ