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100% evergreen articles to survive search updates Chris Meabe FOUNDATION MARKETING Speakerdeck.com/chrismeabe @chrismeabe @chris_meabe
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We’ve all seen this #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
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Meanwhile… #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
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Hypothesis: There are three key factors common among evergreen blog posts #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
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But that’s not enough #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
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They’re all the same #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com LIST 12% OTHER 12% “WHAT IS” 76% Article types
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com Intro types “WHAT IS” 44% “OVERVIEW” 36% OTHER 20%
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com Total length vs intro length Total length Intro length
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com Number of backlinks
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How many links out do you include? #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com Number of links out
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com What’s your refresh process?
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com Did they refresh articles? YES 84% NO 16%
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com 1. Define your term
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com 2. Establish expertise
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com 3. Keep it fresh
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com But how do you future-proof?
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com What do they care about?
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com Pranjal Aggarwal et al., “GEO: Generative Engine Optimization,” preprint submitted on 28 June 2024 at arXiv:2311.09735
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#brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com 1. Definition 2. Authority 3. Freshness