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100% evergreen articles to survive search updates Chris Meabe FOUNDATION MARKETING Speakerdeck.com/chrismeabe @chrismeabe @chris_meabe

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We’ve all seen this #brightonSEO · @chrismeabe · @chris_meabe · [email protected]

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Meanwhile… #brightonSEO · @chrismeabe · @chris_meabe · [email protected]

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected]

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Hypothesis: There are three key factors common among evergreen blog posts #brightonSEO · @chrismeabe · @chris_meabe · [email protected]

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But that’s not enough #brightonSEO · @chrismeabe · @chris_meabe · [email protected]

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They’re all the same #brightonSEO · @chrismeabe · @chris_meabe · [email protected]

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] LIST 12% OTHER 12% “WHAT IS” 76% Article types

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] Intro types “WHAT IS” 44% “OVERVIEW” 36% OTHER 20%

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] Total length vs intro length Total length Intro length

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] Number of backlinks

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How many links out do you include? #brightonSEO · @chrismeabe · @chris_meabe · [email protected]

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] Number of links out

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] What’s your refresh process?

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] Did they refresh articles? YES 84% NO 16%

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] 1. Define your term

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] 2. Establish expertise

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] 3. Keep it fresh

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] But how do you future-proof?

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected]

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] What do they care about?

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] Pranjal Aggarwal et al., “GEO: Generative Engine Optimization,” preprint submitted on 28 June 2024 at arXiv:2311.09735

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#brightonSEO · @chrismeabe · @chris_meabe · [email protected] 1. Definition 2. Authority 3. Freshness