Make changes and grow
a department without
disruption
Beth Turner
ilk Agency
Speakerdeck.com/bethturner_
@bethturner_
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@bethturner_ #brightonseo
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@bethturner_
The thought of making
changes can be a scary
thing, especially in a new
role
#brightonseo
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@bethturner_
66% of
change
initiatives in
business fail
#brightonseo
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@bethturner_
18% of
employees would
leave if a big
organisational
change
occurs
#brightonseo
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@bethturner_
But change isn’t always
bad - and is necessary in
our industry
#brightonseo
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@bethturner_
Change ensures
you're being
competitive and
helps to attract
new business
#brightonseo
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@bethturner_
Can help to
improve
client and
employee
retention
#brightonseo
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Making changes:
CONFIDENCE
#brightonseo
@bethturner_
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@bethturner_
A lack of
confidence will
impact your
ability to make
changes
#brightonseo
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#brightonseo
@bethturner_
CONFIDENCE
Making Changes:
Confidence is about
asserting yourself in a
way that's comfortable
for you - not about
being 'difficult'
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#brightonseo
@bethturner_
Stay firm if when
you are challenged
Making Changes:
CONFIDENCE
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#brightonseo
@bethturner_
Stop apologising
and use assertive
language
Making Changes:
CONFIDENCE
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@bethturner_ #brightonseo
Remember,
you're the expert
Making Changes:
CONFIDENCE
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Making changes:
DO’S AND DON’TS
#brightonseo
@bethturner_
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@bethturner_
DO'S AND DON'TS
#brightonseo
Making Changes:
DO communicate
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@bethturner_ #brightonseo
Making Changes:
DO'S AND DON'TS
DON’T make changes
for the sake of it
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@bethturner_ #brightonseo
Making Changes:
DO'S AND DON'TS
DO understand current
processes and strategies
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@bethturner_ #brightonseo
Making Changes:
DO'S AND DON'TS
DON’T fixate on what
you’re used to
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@bethturner_ #brightonseo
Making Changes:
DO'S AND DON'TS
DO educate others
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@bethturner_ #brightonseo
Making Changes:
DO'S AND DON'TS
DON’T be afraid to
make changes
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Growing a department:
CHANGES WITHOUT
DISRUPTION
#brightonseo
@bethturner_
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#brightonseo
@bethturner_
Communication:
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@bethturner_ #brightonseo
Change without disruption:
COMMUNICATION
Communicate with
internal teams for sign
off and ensure everyone
is aware of change
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@bethturner_ #brightonseo
Change without disruption:
COMMUNICATION
Ensure all change is
clearly communicated
to the team, and they
feel listened to
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@bethturner_ #brightonseo
Change without disruption:
COMMUNICATION
Communicate change
verbally - not over
email
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@bethturner_ #brightonseo
Change without disruption:
Get feedback - and
listen to it
COMMUNICATION
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#brightonseo
@bethturner_
Education:
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Educate on the value of
what you're changing. The
more people understand,
the easier it will be to
adapt
#brightonseo
@bethturner_
Change without disruption:
EDUCATION
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@bethturner_ #brightonseo
Change without disruption:
EDUCATION
Educate internal and
external stakeholders
on industry changes
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#brightonseo
@bethturner_
Reminders:
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@bethturner_ #brightonseo
Change without disruption:
Make yourself
available to answer
any questions or
concerns
REMINDERS
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@bethturner_ #brightonseo
Change without disruption:
Ensure you’re setting
an example - put in
the hard work and
show your team
REMINDERS
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@bethturner_
Never preach to your
team and position change
as an opportunity for
learning
#brightonseo
Change without disruption:
REMINDERS
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Growing a department:
UPSKILLING A TEAM
#brightonseo
@bethturner_
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@bethturner_
93%
of Millennials +
Gen-Z expect
employers to
provide learning
opportunities
#brightonseo
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@bethturner_
Upskilling
significantly
improves
employee
retention and
productivity
#brightonseo
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@bethturner_ #brightonseo
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Determining skills gaps:
SURVEYS AND INTERNAL
TRAINING
#brightonseo
@bethturner_
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@bethturner_
Use Microsoft or Google
forms to survey teams
on training needs.
Keep responses
anonymous
#brightonseo
Upskilling a team:
SURVEYS
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@bethturner_ #brightonseo
Upskilling a team:
Set up training on top
priorities, and use as a
continual resource
SURVEYS
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@bethturner_ #brightonseo
Upskilling a team:
Make sure to refresh
the training
SURVEYS
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Determining skills
gaps:
OTHER
#brightonseo
@bethturner_
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@bethturner_ #brightonseo
Upskilling a team:
1-2-1 CHATS
Talk directly to your
team, or managers,
about training wants
and needs
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@bethturner_ #brightonseo
Upskilling a team:
EMPLOYEE OBJECTIVES
These can help see any
consistent areas of
improvement in the
team
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A final word
#brightonseo
@bethturner_
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@bethturner_
Growing a
department starts
with nurturing
talent in your team
#brightonseo
The final
WORD
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@bethturner_
The more you can
educate on the
value of what you're
trying to achieve, the
better
#brightonseo
The final
WORD
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@bethturner_
Work with the team,
wider company and
clients to ensure
change works for
them
#brightonseo
The final
WORD
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@bethturner_
Effective
communication and
listening is vital
when trying to
implement change
#brightonseo
The final
WORD
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@bethturner_
Remember you're
the expert, don't
bow down if you
believe change is
the right thing to do
#brightonseo
The final
WORD
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@bethturner_
Pivot if it
doesn't work
#brightonseo
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WORD