Demian initiatives for BlackBerry in Brazil

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Demian Borba BlackBerry Developer Evangelist @demianborba www.dborba.com B R A Z I L B L A C K B E R R Y &

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I M P O R T A N C E O F B R A Z I L I N L A T A M GLOBAL IT & TELECOM MARKET IN 2012 = US$ 3,6T Source: Latin America Telecom Megatrends 2013, by IDC 51%ICT TELECOM + IT VOLUME IN LATAM ECONOMY BR > UK

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B L A C K B E R R Y D E V E L O P E R . C O M . B R

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• 350+ daily visitors • Community Driven • 700+ posts • Tutorials • Event Calendar • Event Reports • WebCasts • Highlighted App • Support Area S T A T S

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D E V E L O P E R G R O U P S B L A C K B E R R Y

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• 13 Dev Groups • 1 Manager + 1 Co-Manager • Messaging Ampliﬁers • Weekly Calls (Wed 7pm) • Extremely Integrated • Speaking at 100+ Events • Creating Event Reports • Monthly Dev Group Meetings (Pizza + Soda) S T A T S

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B L A C K B E R R Y D E M O 1 0 F O R C A R R I E R S

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I N N O V A T I O N C E N T E R

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• Teach Innovation • Transfer Knowledge (Training) • Hear from Experienced Professionals • Learn From Failing • Run Data Driven Usability Tests • Validate Ideas • Learn! G O A L S

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• Bluetooth 4.0 • Wiﬁ • NFC • USB • HDMI • DLNA • Triggers SENSES UNDERSTANDS ADAPTS • BBM • Files • Screen • Video • Game GPS Accelerometer Altimeter Gyroscope Camera Screens Keyboard Cascades UI Framework My Location Geofence Places Map Automotive Hub Contacts Calendar Notiﬁcations UI Outputs based on Sensor Inputs and User Preferences CONNECT SHARE

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G A M E S P O R T I N G

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• Contribute to BlackBerry Goals • Global Goal: 750 Apps for Q2 • Oﬃcial Tech Center Activity • 200+ Game Companies in Brazil • 40+ Games already ported • Some companies have 100+ Games S T A T S

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C H A L L E N G E B F B B R A Z I L 2 0 1 3

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• 3 Month Program (June/July/August) • Provide Tech Support in 5 Saturdays of August (Tech Centers & Dev Groups) • Categories (Best BFB App in Cascades, Adobe AIR and HTML5) • Solve real world problems with Built for BlackBerry Apps G O A L S

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490 Ideas

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blackberrydeveloper.com.br/bfb

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456 Problems

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S T A R T U P J A M B L A C K B E R R Y

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• Create an innovative PRODUCT (using BlackBerry technologies) • Innovation, design thinking and lean startup • Full support from 20+ top mentors • Attendees (developers & entrepreneurs) leave the event with a validated product, a business plan and a polished pitch G O A L S

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T E C H C E N T E R S B L A C K B E R R Y

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• Initial Mission: provide tech support for external developers • Structure: 10 Scholarships for top students 1 Manager from the industry 1 Coordinator from the University (PHD Professor) • Current Mission: #1 - Contribute to BlackBerry global goals #2 - Create BFB Apps to solve real world problems G O A L S

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• Tech Center UFAL Federal University of Alagoas • Tech Center UFPE Federal University of Pernambuco • Tech Center USP University of Sao Paulo • Tech Center PUC Rio Catholic University Rio de Janeiro S T A T S

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Demian Borba BlackBerry Developer Evangelist @demianborba www.dborba.com T H A N K Y O U