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Practical stuff that’s worked for me Maybe it will work for you too Tech Talk; UMD HCIM November 13, 2017 Ryan Rumsey Director, Experience Design @ EA @ryanrumsey

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Hi. I’m Ryan.

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I.T.

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DESIGN IN I.T.

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EX PX

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EX PX The perceived value players have in interactions with EA. The perceived value employees have in interactions while working at EA.

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Hi. I’m Mary.

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Hi. I’m Mary. Inherent expertise

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Knowledge Management Learning Management Workforce Management Performance Management Travel Management Facilities Management Support Customer Relationship Management Resource Management Career Development

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Knowledge Management Learning Management Workforce Management Performance Management Travel Management Facilities Management Support Customer Relationship Management Resource Management Career Development

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Knowledge Management Learning Management Workforce Management Performance Management Travel Management Facilities Management Support Customer Relationship Management Resource Management Career Development World of systems

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Accidental complexity

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I’m all alone.

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Challenges with scale, reusability, & craft

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OUTPUTS

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https://medium.com/sketch-tricks/sketch-measure-master-a-thorough-walkthrough-57d3df25a1cf

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https://medium.com/sketch-tricks/sketch-measure-master-a-thorough-walkthrough-57d3df25a1cf

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https://medium.com/sketch-tricks/sketch-measure-master-a-thorough-walkthrough-57d3df25a1cf

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WORKING A JOB

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Murmuration of starlings in Utrecht, The Netherlands, https://vimeo.com/121168616

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https://www.reddit.com/r/reactiongifs/comments/5tqktd/mrw_i_cant_find_the_tv_remote_but_my_show_starts/

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The most difficult challenge you will have in your career is not designing for users, it’s designing for stakeholders and colleagues.

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Ellen Lupton, http://www.publicseminar.org/2015/12/designing-the-humanities/

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Ellen Lupton, http://www.publicseminar.org/2015/12/designing-the-humanities/

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“Can you make my thing look like your thing?” — most frequent request from Anonymous

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“We really need a great user experience. Do exactly this.” — second most frequent request from Anonymous

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http://wolf-sheep20.tumblr.com/post/45480229605/homestuck-gif-challenge

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Don’t worry. It will be ok.

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Ellen Lupton, http://www.publicseminar.org/2015/12/designing-the-humanities/

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Ellen Lupton, http://www.publicseminar.org/2015/12/designing-the-humanities/

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OUTCOMES

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BUSINESS GOALS. What’s the project objective? Are we targeting measurable outcomes? USER GOALS. What do we know about our target users? What are the impact to the users? TEAM. Who needs to be involved? STRATEGY. Why will people choose this over the alternative? CURRENT WORKFLOWS. What are the current workflows? Can you show the steps and URLs? OUTCOMES. What outcome do you want? Design is problem solving

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Design is visualizing

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TWEAK IT BUILD IT THINK IT Hypothesis Brainstorm Concepts Prioritize Insights Observe People Define the Challenge Revise Hypothesis PROTOTYPES SKETCHES RESEARCH NOTES AFFINITY DIAGRAMS PRODUCT DEFINITION SHIP IT Measure Learn Iterate ABSTRACT CONCRETE CUSTOMER PROBLEM CUSTOMER SOLUTION Test PIVOT PERSEVERE Create Product Squad Idea DESIGN THINKING LEAN AGILE Design is looking for relationships

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Design is validation

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Current design 26 9 4 New design 0 13 27 NPS = -55 NPS = 100 Design is validation

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Design is generating concepts

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Design is a way of thinking

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Design is a way of thinking UXDST PARTICIPANT WORKSHEET 9 STAKEHOLDERS AS CUSTOMERS 90 minutes Now that we have an understanding of skills, people, projects, orgs, let’s try and find the quick wins 1. Start with stakeholder jobs. 2. Add pains and gains of stakeholders. 3. Describe your products/services (the products/services you provide to stakeholders). ACTIVITY: VALUE PROPOSITION CANVAS

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Design is the stuff around us

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Design is systems

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Stanford Social Innovation Review Email: info@ssireview.org, www.ssireview.org 
 
 
 
 
 
 
 
 Collective
Impact
 By John Kania & Mark Kramer 
 
 
 Stanford
Social
Innovation
Review
 Winter
2011 
 
 Copyright
©
2011
by
Leland
Stanford
Jr.
University
 All
Rights
Reserved
 
 Design is society IT Innovation Center Employee Experience Pillar Core Collab Provisi on Player Experience Pillar Help Answer s Tools EA Work WWCE Design Skills https://ssir.org/articles/entry/collective_impact

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INCREASED USAGE More than 16 million pages been visited (6 month after launch) - 25% more than in the year before. -2016 Intranet Design Annual (Repsol) 64% of staff using intranet either daily or at least several times per week. -2016 Intranet Design Annual (American Cancer Society) 570% more clicks on news articles per month. -2016 Intranet Design Annual (Dorma + Kaba) INCREASED USER SATISFACTION Users are happy with the new intranet. 97.86% of employee visited the new intranet to access tools for work. -2016 Intranet Design Annual (Repsol) 71% of staff rated the intranet the most useful communications channel. -2016 Intranet Design Annual (American Cancer Society) TIME AND COST SAVINGS More than 50% time saving for publishing topical content (news, events, and articles) after new intranet launch. -2016 Intranet Design Annual (Repsol) 2.79 more page views per visit and 2 min 38 sec less on each time of visit, which implies time and productivity improvement, thus cost savings. -2016 Intranet Design Annual (Repsol) Reduced the costs of servers needed to house the content by 62%. -2016 Intranet Design Annual (American Cancer Society) INCREASED EFFICIENCY ON INFORMATION FINDABILITY Retire 54% of old content. -2016 Intranet Design Annual (NAV Canada) Reduced code by 67% (.2 million lines of custom code) -2016 Intranet Design Annual (Enbridge Inc.) Design is rendered intent

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Design is communication

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Science Ready Data Science Ready Data Science Ready Data Science Ready Data RAW DATA Sample automation steps 1. GET DATA 2. RUN ANALYSIS 3. COPY RESULTS 4. NOTIFY OWNER
 AUTOMATION OF STEPS PIPELINE PIPELINE PROCESSED DATA PROCESSED DATA PROCESSED DATA PROCESSED DATA Quality Control Design is communication

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Design is communication Find Similar Samples ! Run QC workflow ! Record procedure and results ! method ! amplify ! purify ! Record Kits ! Record Params! Record Results! Record Samples Indexes! Run QC workflow! Record procedure and findings ! Sequencing Procedure Start! Preparation for Sequencing Procedure! Measure & Record! pools ! Record Kits ! -> to load ! cBOT ! Record Settings! Record Flow cell id! Data
 Analysis ! Goal : Execute an order Functional Genomics : Lab Operator

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EA IT XD - Strategy Guidelines: Global Sales Analytics Experience Map - Dealing with Reports - Analyst/Sales Manager 7 / 15 EXPERIENCE DESIGN IT STRENGTHS PAINS STRENGTHS PAINS REPORT USAGE REPORT COMMUNICATION REPORT PREPARATION CLEANSE DATA TRANSLATE DATA RETRIEVE DATA RECEIVE REQUEST Data Integrity Data Interpretation DATA IS TRUSTED & LOCKED SENSATION SYSTEMS QUESTIONS ▪ Does this report provide everything I need? ▪ Am I having to ask for additional information or reports from analysts? ▪ Are there reoccurring questions being asked while presenting the report? ▪ Excel ▪ PowerPoint ▪ Tableau ▪ What format does the report need to be in? ▪ How often will the report need to be supplied? ▪ Who is the audience of this report? ▪ Are there standard templates used? • What data is needed to explain results? • Are we able to accurately forecast and predict our results? • How can we bring our digital predictability to the level of packaged goods? • Do we need to re-evaluate our previous data? • How are we tracking? • Will I have time to create a new report? ▪ Has FX been applied? ▪ Do I need to change monthly rates? ▪ Am I dealing with deferred revenue? ▪ Am I dealing with pre- orders? • Is the data accurate? • What are the variances between data sources? • Can the data be trusted? • Does this data reconcile with other systems? • Is the data available? • Are data formats correct? • What are the variances between data sources? • Can the data be trusted? • Will I have to retrieve this again? • Who do I contact if data isn’t available? • ▪ Does this report provide everything I need? ▪ Am I having to ask for additional information or reports from analysts? ▪ Excel ▪ PowerPoint ▪ Tableau ▪ Sharepoint ▪ Email ▪ Excel ▪ Powerpoint ▪ Tableau ▪ Sharepoint • Email • PowerPoint • Eureka • Dementra • OBIE • Sony • Microsoft • EADR (Microstrategy) • Terradata • Nucleus • Excel • Hyperion • GFK (Access db) ▪ Excel ▪ Excel FP&A example Open Terradata Open SQL file Change dates Run query Save CSV Import into Excel FP&A example Open CSV Create custom macros Create custom formulas Run custom macros Validate current to previous FP&A example FX conversions Update monthly rates Deferrals Pre-orders Jenny arrives to the office from her weekend away and wants to see if there have been any important requests to generate a Monday sales report. She sees that she has a new email from the sales team and begins the lengthy process of generating the Monday report for the sales team. Tommy arrives to the office from his weekend away and wants to see if there have been any important aspects to investigate inside the Monday report for the sales team. He sees that sell- in units are down for FIFA and begins the lengthy process of contacting various teams across the organization to understand what actions were taken for FIFA. Design is communication

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Think It Build It Ship It Tweak It Gate 1: Conception Is this product worth prototyping? Gate 2: Inception Is this product worth building? Gate 3: Construction Is this product good enough for users? Gate 4: Transition Is this product good enough for 100% rollout? Gate 5: Production Is this product continuing to provide significant, measurable returns? Gate 6: Retirement Is this product still in production? Product Lifecycle Conception Introduction Growth Maturity Decline GATE GATE GATE GATE GATE GATE Design is communication

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FINDING A JOB

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Know what you offer and what you seek

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Mentorship? Coaching? Critique? Feedback? Time to ideate? Credit? Business? Quantity vs. Quality?

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Personal Opportunity Workshop

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Personal Opportunity Workshop https://medium.com/sorry-what-i-wasnt-paying-attention/why-does-this-keep-happening-to-me-382702a552bf

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Networking

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GETTING A JOB

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https://www.flickr.com/photos/7776581@N04/2011534559 Best Product Ever

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Tailor your resume to the job

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Have resumes that can be read by robots

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Provide links to online presence(s)

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Portfolios very much matter

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Know your audience Show ONLY your best work Demonstrate fuzzy skills Expand on your work Tell a story Follow NDAs

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Know who you’re competing against

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Talk about YOUR role on projects

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Interview the interviewer

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Most likely, it will take longer than you hope

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You are the best designer you know

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HOMEWORK

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1. deardesignstudent.com

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2. UX Team of One - Leah Buley

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3. PO3

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4. Case studies

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5. Sell insights, not research

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BONUS ROUND

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Examples of my interview questions https://goo.gl/duRPGS

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WHAT DID I MISS?

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Thank you! Ryan Rumsey Director, Experience Design @ EA @ryanrumsey