How
Design Research
Impacts Our World
F R O M F O O D S T A M P S T O F A C E B O O K
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thx
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46 Million Americans
That’s 22 Million Households
15% of the country
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Now what percentage of
those 46 million were
employed within a year of
receiving food assistance?
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> 80%
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So these are working
people. People with
families. Teachers, etc.
How do they apply?
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90 Minutes / 53 Days
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What is Design Research?
but first
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Observing people use
technology in order to
design better technology
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60 YEARS AGO
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LET’S
RECORD
PEOPLE
USING
STUFF
30 YEARS AGO
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Vs.
10 YEARS AGO
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1%
Humans
listening to
humans
99%
Data
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• UX Research (Facebook, Google)
• Experience Research (AirBnB)
• Insights (Netflix)
• User Research (Walmart)
• Design Research (Been around forever)
Terms That are Kinda The Same
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What do you think
about this interface?
“ think
”
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Analytics
Data Science
Quantitative
Research
Design Research
UX Research
Usability
User Research
1:1 Observation
Lean Research
Dropbox
AirBnB
Pinterest
Uber
Google
Facebook
Organization
11:1
9:1
4:1
10:1
4:1
3:1
Ratio of Designers to
Researchers
Unofficial
Wild Guesses
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Btw I’m Nate Bolt
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Graduated UCSD in 1999
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“ Social Impact of
Digital Technology ”
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Design Internship At Clear Ink
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Design Internship At Clear Ink
Oops, Bankrupt
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PLEASE BUY
THIS
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ethn.io
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tinef
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Mad Men Season 5 Episode 12
Hiding Spoilers
Chris Eberly Drink every time Roger does
acid.
6min ago or 48m into the show
Rick Ross They just fired Don but who cares I’m
the boss everyone knows that.
You follow Chris on Twitter
Rick Ross is a suggested user
0 min
5 min
10 min
15 min
20 min
8min ago or 50m into the show
6 people you know talking about this
8min 13sec of 44min total running time
25 min
30 min
35 min
8m 13s
40 min
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SF to Paris in Two Minutes
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Back to those Food Stamps
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Jacob Soloman
Policy analyst and project manager
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Just Stop
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30 phone interviews
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And 15 Follow-Up Interviews
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Quant & Qual
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11 Minutes / 53 Days (?)
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• Social Good
• Life & Death
• Cultural Shifts
• Incrementally Better Technology
Experiences Duh
• Rampant Runaway Capitalism
• Absolutely No Impact Nada Zilch
• Ironically impossible to research
• By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
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Dead Tomato Society
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Functional Behavioral Observation
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Plain, Spicy, Extra Chunky
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"It used to be that the way to
find out what people wanted
to eat was to ask them."
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• Social Good
• Life & Death
• Cultural Shifts
• Incrementally Better Technology
Experiences Duh
• Rampant Runaway Capitalism
• Absolutely No Impact Nada Zilch
• Ironically impossible to research
• By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
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1988
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Aegis Radar
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• Social Good
• Life & Death
• Cultural Shifts
• Incrementally Better Technology
Experiences Duh
• Rampant Runaway Capitalism
• Absolutely No Impact Nada Zilch
• Ironically impossible to research
• By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
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#
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• Social Good
• Life & Death
• Cultural Shifts
• Incrementally Better Technology
Experiences Duh
• Rampant Runaway Capitalism
• Absolutely No Impact Nada Zilch
• Ironically impossible to research
• By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
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Quantitative research lets us
test our assumptions, and
qualitative research lets us find
out what we don't know.
“
”
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We can never have too
much understanding
about our products.”
“
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1) Data with a heart
2) Surprisingly Qualitative
3) Fast AF
ux research
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• Social Good
• Life & Death
• Cultural Shifts
• Incrementally Better Technology
Experiences Duh
• Rampant Runaway Capitalism
• Absolutely No Impact Nada Zilch
• Ironically impossible to research
• By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
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Research Interface
Fiction
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Research Interface
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• Social Good
• Life & Death
• Cultural Shifts
• Incrementally Better Technology
Experiences Duh
• Rampant Runaway Capitalism
• Absolutely No Impact Nada Zilch
• Ironically impossible to research
• By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
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Paper
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• Social Good
• Life & Death
• Cultural Shifts
• Incrementally Better Technology
Experiences Duh
• Rampant Runaway Capitalism
• Absolutely No Impact Nada Zilch
• Ironically impossible to research
• By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
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• Social Good
• Life & Death
• Cultural Shifts
• Incrementally Better Technology
Experiences Duh
• Rampant Runaway Capitalism
• Absolutely No Impact Nada Zilch
• Ironically impossible to research
• By Playing a Cruel Joke
The Cheat Sheet
How Design Research Impacts Our World
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The Myth:
Geniuses have genius ideas that turn into
genius products.
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The Truth:
Great Ideas come from Other Great Ideas
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More Truth:
Imaginative research facilitates invention
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Fin.
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Grad School for HCI
Stalk IxDA Events & Forums
Keep an eye on UXPA
Internships
Build something epic
How to get into Design Research
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• Mental Models by Indi Young
• Just Enough Research by Erika Hall
• Cognition in The Wild by Ed Hutchins
• Complete Beginner's Guide to Design Research
• Observing the User Experience: A Practitioner's
Guide to User Research
• codeforamerica.org/apps/clean
• codeforamerica.org/apps/promptly
A Deeper Design Research Dive