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DESIGN THINKING Demian Borba Design Thinker, Developer Evangelist Twitter: @demianborba

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ABOUT ME • Graduated in Industrial Design (CEFET-PR) • Graduated in Computer Science (UFAL) • Crazy about Design, UX, Business and Technology • Former Instructor at UCSD, Platt College and Art Institute • Working with Interactive Media for over 15 years • Founder of Action Creations, interactive agency in California • Developer Evangelist, 90% #upintheair (Americas+Asia+Europe) • Created Tech Centers in Universities • Created the project Design Thinking Now

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http://demian.io

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BLACKBERRY 10 http://html5test.com

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http://phonegapbootcamp.io

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\ https://github.com/demianborba/phonegapbootcampsite

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#1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com

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TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION
 FUNNEL INNOVATION
 MANAGEMENT PROBLEM
 SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT INNOVATION

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DESIGN THINKING

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END RESULT 
 V I A B I L I T Y Capable of becoming actual, useful, practicable Business 
 D E S I R A B I L I T Y The quality of being desirable Human Values 
 F E A S I B I L I T Y The state or degree of being easily or conveniently done Technology

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TEAM Science! Medicine! Engineering! Administration! Design! ...

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Develop a package capable of creating an amazing experience for ToNails consumers. DESIGN CHALLENGE

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EMPATHY

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OBSERVE INTERVIEW EXPERIENCE

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CURIOUS KID

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DEFINE

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PROBLEM DEFINITION TONS OF INNOVATION OPPORTUNITIES PROBLEM SOLVING COMPETITIVE ADVANTAGE + = INNOVATION STARTS AND ENDS WITH PEOPLE PoV = user + needs + insight HUMAN CENTERED DESIGN

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[ persona ] needs [ need ] because [ insight ] PERSONA + NEED + INSIGHT emotions depth surprise interview findings observations contradictions can be used in the solution FORMULA

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IDEATE

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PROTOTYPE

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time spent on a project cost for mistakes/changes PROTOTYPE fail & learn here TOO LATE

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EXTREME PROTOTYPING

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TEST

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TEST • LET PEOPLE USE YOUR PROTOTYPES • EXPERIMENT TO FIND BALANCE • OBSERVE THE EXPERIENCE (FILM IT) • SHORT VIDEO DEMOS • CONNECT WITH YOUR USERS ! • DON’T FALL IN LOVE WITH IDEAS

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#1 INTRO #2 #3 #4 #5 #6 www.designthinkingnow.com

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OBRIGADO Demian Borba Design Thinker, Developer Evangelist Twitter: @demianborba