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RUNNING USABILITY STUDIES
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DISCUSSION GUIDES
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Questions
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Questions WHICH QUESTIONS ARE YOU TRYING TO ANSWER?
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TOP UP
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“WHERE DO YOU ADD THE OPTIONS TO EXTEND OR REPEAT A MONTHLY PLAN?”
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Build
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Build GET YOUR HANDS ON THE REAL THING ASAP
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Build (or prototype) GET YOUR HANDS ON THE REAL THING ASAP
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REPEAT PLAN
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ADD MONTH
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Scenarios
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Scenarios CREATE A JOURNEY FOR A USER TO WALK THROUGH
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“YOU’VE JUST PURCHASED A SIM AND GOT ONE MONTH FREE. WHAT WOULD YOU DO TO CONTINUE YOUR PLAN?”
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Prompts
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Prompts PREPARE FOR THE SILENT THINKER
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“WHAT THOUGHTS DO YOU ASSOCIATE WITH THE ELEMENTS YOU SEE ON THE SCREEN?”
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State
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State WHAT STATE SHOULD THE APP BE IN?
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“SO YOU PURCHASED A PLAN FOR MARCH. NOW IT’S APRIL. WHAT WOULD YOU DO NEXT?”
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PARTICIPANTS
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Profile
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Profile WHAT KIND OF PEOPLE WILL YOU TEST ON?
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IPHONE USER ANY AGE/GENDER USER OF SIM ONLY PLANS
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Incentive
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Incentive WHAT ARE YOU WILLING TO OFFER IN RETURN?
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Advertisement
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Advertisement WHERE WILL YOU FIND SOME USERS?
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GUMTREE FACEBOOK / TWITTER COMMUNITY SITES/FORUMS
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SESSION
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Comfort
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Comfort THEY HAVE TO BE ABLE TO TELL YOU ANYTHING
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“WE TESTING THE PRODUCT, NOT YOU. NOTHING YOU SAY OR DO IS WRONG.”
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Chatty
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Chatty KEEP THE CONVERSATION FLOWING AT ALL COSTS
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Don’t help
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Don’t help TRY. TO. REFRAIN.
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Observe
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Observe WHAT GESTURES DO THEY USE? WHAT BUTTONS DO THEY PRESS?
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ANALYSE
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Pass/Fail
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Pass/Fail IF YOU HAVE TO ASSIST, IT’S A FAIL
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Scales
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Scales ”ON A SCALE OF 1-5, HOW EASY/HARD WAS THAT?”
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NPS
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NPS “WHAT DO WE NEED TO DO TO GET THAT 10?”
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BIG ISSUES WILL SHOW THEMSELVES
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RINSE. REPEAT.
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THANK YOU!
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QUESTIONS? @mennenia IOS DEVELOPER [SWIFTKEY]