ARサービスデザインにおける7つの鉄則

by KAJI | 梶谷健人

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ˇ The Seven Principles of AR Service Design ARサービスデザインにおける7つの鉄則

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ֿ୩݈ਓ .&40/ JOD$&0 גࣜձࣾ.&40/ͷ୅ද ʮ͍ͪ͹Μ΍͍͞͠άϩʔεϋοΫͷڭຊʯ ʢ"NB[POͷϚʔέςΟϯάɾηʔϧεҰൠΧςΰϦ̍Ґʣͷஶऀ ঁੑ޲͚ϑΝογϣϯαʔϏεJ20/ͷ(SPXUIΛ୲౰ͨ͠ޙ ΠϯυɾΞϝϦΧʹͯݱ஍ελʔτΞοϓͷαʔϏεσβΠϯͱ άϩʔεϋοΫʹैࣄੈքҰपޙؼࠃ͠ɺେखάϩʔόϧ ϒϥϯυ΁ͷίϯαϧʹैࣄͨ͠ޙɺ.&40/Λ૑ۀ ࣗݾ঺հ 1"(&

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ࠓ೔ͷςʔϚ "3αʔϏεΛσβΠϯ͢Δ্Ͱେࣄͳͭͷమଇʹ͍ͭͯ 1"(&

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"3αʔϏεσβΠϯʹ͓͚Δͭͷమଇ Ϣʔβʔͷطଘ஌ࣝɾܦݧʹدΓఴ͏ ৘ใࣗମʹૢ࡞Ͱ͖Δײͱૢ࡞ํ๏Λઆ໌ͤ͞Δ ήʔϜతཁૉΛ಺แͤ͞Δ ετʔϦʔͷײ৘άϥϑΛσβΠϯ͢Δ 1"(& ৘ใͷ࣮ଘײΛσβΠϯ͢Δ ΩϡʔΛσβΠϯ͢Δ ڑ཭ͱࢹ໺Λߟྀͨ͠৘ใදࣔ

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ࢿྉʹ͍ͭͯ 1"(& !LBKJLFOU ಺༰ϞϦϞϦͳͷͰׂͱૣΊʹ࿩͠·͢ɻ ޙ΄ͲΏͬ͘ΓৼΓฦΕΔΑ͏ʹࢿྉ͸Ξοϓϩʔυͯ͠5XJUUFSͰγΣΞ͠·͢ɻ

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1"(& Ϣʔβʔͷطଘ஌ࣝɾܦݧʹدΓఴ͏ 'PMMPX6TFST.FOUBM.PEFMBOE3FEVDF$PHOJUJWF-PBE

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Ϣʔβʔͷطଘ஌ࣝɾܦݧʹدΓఴ͏ .JOJNVNDPHOJUJWFMPBE.BYJNVN6TBCJMJUZ ϢʔβϏϦςΟΛ࠷େԽ͢ΔͨΊʹ͸ɺϢʔβʔෛՙΛ࠷খԽ͢Δ͜ͱ͕ඞཁ 1"(&

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Ϣʔβʔͷطଘ஌ࣝɾܦݧʹدΓఴ͏ Ϣʔβʔʹͱͬͯɺ"3͸શ͘৽͍͠ΠϯλʔϑΣΠεͳͷͰૢ࡞ͷֶशίετ͕ߴ͘ɺ ݁Ռͱͯ͠Ϣʔβʔෛՙ͕ߴ͘ͳΓ͕ͪ 1"(&

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Ϣʔβʔͷطଘ஌ࣝɾܦݧʹدΓఴ͏ Ϣʔβʔ͕͢Ͱʹ͍࣋ͬͯΔ஌ࣝɾܦݧ͔Βͷ༧૝ʹΑͬͯཧղ͠΍͍͢ΠϯλʔϑΣΠεʹ͢Δ͜ͱͰ ૢ࡞ͷֶशίετΛԼ͛ͯϢʔβʔෛՙʢ$PHOJUJWF-PBEʣΛܰݮ͢Δ 1"(&

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Ϣʔβʔͷطଘ஌ࣝɾܦݧʹدΓఴ͏ ϢʔβʔͷϝϯλϧϞσϧʹ߹ΘͤΔ 1"(&

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Ϣʔβʔͷطଘ஌ࣝɾܦݧʹدΓఴ͏ 1"(& -FWFSBHJOH.FOUBM.PEFMTJO69%FTJHO 5IFDBSTFBUTFUUJOHJOB.FSDFEFT ϝϧησεͷγʔτૢ࡞ΠϯλʔϑΣΠε͸Ϣʔβʔͷ ϝϯλϧϞσϧΛ׆༻͍ͯ͠Δ੒ޭࣄྫɻ γʔτͷܗঢ়Λͨ͠ίϯτϩʔϧύωϧ͸Ϣʔβʔʹ ͱͬͯඇৗʹཧղ͠΍͍͢ɻ

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Ϣʔβʔͷطଘ஌ࣝɾܦݧʹدΓఴ͏ "3αʔϏεʹ͓͍ͯϢʔβʔͷϝϯλϧϞσϧΛ׆༻ͯ͠ɺ ϢʔβʔෛՙΛܰݮ͢Δํ๏͸େ͖͘෼͚ͯछྨ͋Δɻ 1"(&

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Ϣʔβʔͷطଘ஌ࣝɾܦݧʹدΓఴ͏ ϦΞϧͳߦҝͷΞφϩδʔ εΩϡʔϞʔϑΟζϜ ۭ༷ؒࣜ ΠϯλϥΫγϣϯํ๏Λ෺ཧੈքͰ΍͍ͬͯΔߦҝͱ߹ΘͤΔɺΞΠίϯΛ෺ཧੈքͷϞϊͱ݁ͼ͚ͭͯཧղ͠΍͘͢͢Δɺ ෺ཧۭؒͷ༷ࣜʹ߹ΘͤΔɺͳͲΛͯ͠Ϣʔβʔ͕Ͱ͖Δ͚ͩ಄Λ࢖ΘͣʹࡁΉΑ͏ʹ͢Δɻ 1"(&

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Ϣʔβʔͷطଘ஌ࣝɾܦݧʹدΓఴ͏ ͜ͷ߲໨ΛΑΓਂֶ͘ͼ͍ͨํ͸ɺʮ.FOUBM.PEFMʯʮ$PHOJUJWF-PBEʯʹؔ࿈͢ΔҎԼͷهࣄΛಡΉͷΛΦεεϝ͠·͢ 1"(& IUUQTXXXOOHSPVQDPNBSUJDMFTNFOUBM NPEFMT .FOUBM.PEFMT .JOJNJ[F$PHOJUJWF-PBEUP .BYJNJ[F6TBCJMJUZ /FX&YQFSJFODF $POTJEFSBUJPOTGPS.3 IUUQTXXXOOHSPVQDPNBSUJDMFTNJOJNJ[F DPHOJUJWFMPBE IUUQTEFWFMPQFSNBHJDMFBQDPNFOVTMFBSO HVJEFTOFXFYQFSJFODFDPOTJEFSBUJPOTGPSNS

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1"(& ৘ใࣗମʹૢ࡞Ͱ͖Δײͱૢ࡞ํ๏Λઆ໌ͤ͞Δ "GGPSEBODFBOE4JHOJGJFS

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৘ใࣗମʹૢ࡞Ͱ͖Δײͱૢ࡞ํ๏Λઆ໌ͤ͞Δ 1"(& 4PVSDF Ϣʔβʔʹͱͬͯ"3αʔϏε಺ͷ Ͳͷ৘ใ͕ૢ࡞Մೳ͔ɺͲ͏ૢ࡞͢Ε͹ྑ͍ͷ͔͸ཧղͮ͠Β͍ɻ

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৘ใࣗମʹૢ࡞Ͱ͖Δײͱૢ࡞ํ๏Λઆ໌ͤ͞Δ ͕ͩɺશͯΛઆ໌͠Α͏ͱ͢Δͱઆ໌͚ͩͰຒΊਚ͘͞ΕͨαʔϏεʹͳͬͯ͠·͏ɻ 1"(&

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৘ใࣗମʹૢ࡞Ͱ͖Δײͱૢ࡞ํ๏Λઆ໌ͤ͞Δ ͳͷͰ৘ใࣗ਎ʹࣗ෼Λઆ໌ͤ͞Δ 1"(&

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৘ใࣗମʹૢ࡞Ͱ͖Δײͱૢ࡞ํ๏Λઆ໌ͤ͞Δ 1"(& )PMP-FOT"3)FBETFU0O4UBHF-JWF %FNPOTUSBUJPO ૢ࡞Մೳର৅͕ޫΔ ˍૢ࡞Λࣔ͢දࣔ ૢ࡞ՄೳͳϞσϧʹϙΠϯλʔ͕ ౰ͨͬͨॠؒʹύʔςΟΫϧৼಈ 1035"-XJUI/SFBM

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৘ใࣗମʹૢ࡞Ͱ͖Δײͱૢ࡞ํ๏Λઆ໌ͤ͞Δ "3αʔϏεʹ͓͍ͯ͸ɺૢ࡞Մೳੑͱૢ࡞ํ๏Λ৘ใࣗମʹઆ໌ͤ͞Δͷ͕ॏཁ 1"(&

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৘ใࣗମʹૢ࡞Ͱ͖Δײͱૢ࡞ํ๏Λઆ໌ͤ͞Δ ͜ͷ߲໨ΛΑΓਂֶ͘ͼ͍ͨํ͸ɺҎԼͷهࣄɾॻ੶͕Φεεϝ 1"(& IUUQTEPDTNJDSPTPGUDPNFOVTXJOEPXT NJYFESFBMJUZEJSFDUNBOJQVMBUJPO %JSFDUNBOJQVMBUJPO XJUIIBOET ୭ͷͨΊͷσβΠϯ ೝ஌ՊֶऀͷσβΠϯݪ࿦ %FTJHOJOHGPSNJYFESFBMJUZ -FBSOJOHTGSPNUIF."34).% DPNQBOJPOBQQ "NB[PO-JOL IUUQTCMPHTVOJUZEDPN EFTJHOJOHGPSNJYFESFBMJUZMFBSOJOHTGSPN UIFNBSTINEDPNQBOJPOBQQ

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1"(& ήʔϜతཁૉΛ಺แͤ͞Δ (BNJGJDBUJPO

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ήʔϜతཁૉΛ಺แͤ͞Δ ݱঢ়ͷ"3αʔϏεʹ͓͍ͯɺήʔϛϑΟέʔγϣϯ͸ඇৗʹॏཁ 1"(&

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ήʔϜతཁૉΛ಺แͤ͞Δ 1"(& 6TFS)BQQJOFTTɹɹ'VODUJPOɹɹ'VO ػೳతՁ஋ ʢ࣮རʣ ৘ॹతՁ஋ ʢ७ਮͳָ͠͞ʣ ϢʔβʔՁ஋

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ήʔϜతཁૉΛ಺แͤ͞Δ 1"(& 6TFS)BQQJOFTTɹɹ'VODUJPOɹɹ'VO ػೳతՁ஋ ݱঢ়ͷ"3͸ ·ͩ׬શͳ࣮རΛ ಧ͚ΒΕͳ͍ ৘ॹతՁ஋

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ήʔϜతཁૉΛ಺แͤ͞Δ 1"(& 6TFS)BQQJOFTTɹɹ'VODUJPOɹɹ'VO 'VOͱͷ྆ྠ ػೳతՁ஋ ৘ॹతՁ஋ ήʔϜతཁૉͷ಺แ

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ήʔϜతཁૉΛ಺แͤ͞Δ 1"(& εϚʔτϑΥϯʹ͓͍ͯ΋ಉ༷ͷมભ͕ݟΒΕͨ %VPMJOHP΍GPVSTRVBSFͳͲεϚϗᴈ໌ظʹ͸ ήʔϛϑΟέʔγϣϯΛ׆༻ͨ͠ΞϓϦ͕ଟ͘ଘࡏ ্هͷΑ͏ͳݱࡏͷओཁαʔϏε͸ɺαʔϏεͷ ػೳత࣮ར͕े෼େ͖͍ͨΊήʔϛϑΟέʔγϣϯΛ ༻͍Δඞཁ͕ͳ͍

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ήʔϜతཁૉΛ಺แͤ͞Δ "3ʹ͓͍ͯɺσόΠε΍पลٕज़͕੒ख़͢Δ·Ͱ͸ήʔϜతཁૉͷ಺แ͕ॏཁ 1"(&

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ήʔϜతཁૉΛ಺แͤ͞Δ 1"(& ҎԼͷήʔϜతཁૉΛ"3αʔϏε಺ʹ૊ΈࠐΊ͍ͯΔ͔ʁ ͭ͘Δ ͨΊΔ ڝ͏ ͋ͭΊΔ ୡ੒͢Δ

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ήʔϜతཁૉΛ಺แͤ͞Δ 1"(& .&40/ͷαʔϏεͰ࣮ࡍʹήʔϜతཁૉΛ૊ΈࠐΜͩྫ "3$*5: ֗ͮ͘ΓମݧΛ͢ΔதͰ"3$MPVEͷ ཧղ΍ਆށ࠶։ൃ΁ͷؔ৺ΛߴΊͨ ͭ͘Δ ͨΊΔ ڝ͏ 1035"-XJUI/SFBM ෦԰ͷ૭͕γϣοϐϯΧʔτʹมΘΓɺ ؾʹೖͬͨΞΠςϜΛஷΊ͍͚ͯΔ 4QBUJBM.FTTBHF ΞʔτΠϕϯτͷςʔϚͰ͋Δ୤ൽʹ ͔͚ͨίϝϯτΛେتརతʹूΊͨ

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ήʔϜతཁૉΛ಺แͤ͞Δ 1"(& 6TFS)BQQJOFTTɹɹ'VODUJPOɹɹ'VO ػೳతՁ஋ ʢ࣮རʣ ৘ॹతՁ஋ ʢ७ਮͳָ͠͞ʣ ϢʔβʔՁ஋

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ήʔϜతཁૉΛ಺แͤ͞Δ ͜ͷ߲໨ΛΑΓਂֶ͘ͼ͍ͨํ͸ɺҎԼͷॻ੶͕Φεεϝ 1"(& )PPLFE ϋϚΔ͔͚͠ ʮ͍ͭ΍ͬͯ͠·͏ʯ ମݧͷͭ͘Γ͔ͨ %ήʔϜΛ͓΋͠Ζ͘͢Δٕज़ "NB[PO-JOL "NB[PO-JOL "NB[PO-JOL

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1"(& ετʔϦʔͷײ৘άϥϑΛσβΠϯ͢Δ %FTJHO6TFST&NPUJPO(SBQI

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ετʔϦʔͷײ৘άϥϑΛσβΠϯ͢Δ "3αʔϏεσβΠϯ αʔϏεσβΠϯʴݐஙʴө૾ʴήʔϜʴʜͷ૯߹֨ಆٕ 1"(&

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ετʔϦʔͷײ৘άϥϑΛσβΠϯ͢Δ 1"(& "3Λө૾࡞඼࡞Γͱଊ͑ͨ࣌ʹɺετʔϦʔͷྲྀΕͷઃܭ͕ॏཁ "3αʔϏεσβΠϯ αʔϏεσβΠϯʴݐஙʴө૾ʴήʔϜʴʜͷ૯߹֨ಆٕ

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ετʔϦʔͷײ৘άϥϑΛσβΠϯ͢Δ 1"(& ө૾੍࡞ͰߦΘΕ͍ͯΔֆίϯςͷϑϩʔ͸ "3αʔϏεσβΠϯͷϓϩηεதͰ΋ඇৗʹॏཁ

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ετʔϦʔͷײ৘άϥϑΛσβΠϯ͢Δ 1"(& ॳظஈ֊͔ΒֆίϯςͰମݧͷྲྀΕΛઃܭ 1035"-XJUI/SFBMͷࡍͷֆίϯς

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ετʔϦʔͷײ৘άϥϑΛσβΠϯ͢Δ 1"(& ͦͷ্ͰͲ͕͜ମݧͷ8PXϙΠϯτͳͷ͔Λ੔ཧ

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ετʔϦʔͷײ৘άϥϑΛσβΠϯ͢Δ 1"(& 808ମݧΛϢʔβʔମݧͷྲྀΕͷதͰ੔ཧͯ͠ɺҎԼͷ఺ΛνΣοΫ͢Δ ᶃ੝Γ্͕ΓϙΠϯτΛ ໌֬ʹ࡞Ε͍ͯΔ͔ ᶄ੝Γ্͕Γͷ ࢁͷߴ͞͸े෼͔ ᶅக໋తͳ཭୤ϙΠϯτ͸ͳ͍͔

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ήʔϜతཁૉΛ಺แͤ͞Δ ͜ͷ߲໨ΛΑΓਂֶ͘ͼ͍ͨํ͸ɺҎԼͷॻ੶͕Φεεϝ 1"(& ෺ޠͱମݧ 4503:"/%&91&3*&/$& ʮ͍ͭ΍ͬͯ͠·͏ʯ ମݧͷͭ͘Γ͔ͨ "NB[PO-JOL "NB[PO-JOL

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1"(& ৘ใͷ࣮ଘײΛσβΠϯ͢Δ %FTJHOUIF'FFMJOHPG*OGPSNBUJPO

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৘ใͷ࣮ଘײΛσβΠϯ͢Δ 1"(& ݟͨ໨ͱ஌֮ͷΪϟοϓҧ࿨ײɾετϨε

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৘ใͷ࣮ଘײΛσβΠϯ͢Δ 1"(&

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৘ใͷ࣮ଘײΛσβΠϯ͢Δ 1"(& ࢹ֮ͱα΢ϯυʹΑٖͬͯࣅతʹ৮֮Λͭ͘Δ )PMP-FOT"3)FBETFU0O4UBHF-JWF%FNPOTUSBUJPO

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৘ใͷ࣮ଘײΛσβΠϯ͢Δ 1"(& .&40/Ͱ͸ɺ֤ΠϯλϥΫγϣϯຖʹࡉ͔͘4&Λઃܭ͍ͯ͠Δɻ ମײతʹ4&͕༗Γແ͠Ͱ׬੒౓ׂ͕͘Β͍มΘΔɻ 1035"-XJUI/SFBMͷࡍͷ4&ઃܭൈਮ

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৘ใͷ࣮ଘײΛσβΠϯ͢Δ 1"(& 0WFSEFTJHO4PVOE ͘Ͳ͍͘Β͍શͯͷΠϯλϥΫγϣϯʹα΢ϯυΛ෇͚Δɻͦͷ্ͰٯʹअຐʹͳΔ΋ͷ͚ͩ࡟Δɻ

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৘ใͷ࣮ଘײΛσβΠϯ͢Δ ༏Εͨ69Λ࣮ݱ͢ΔͨΊͷ4PVOE%FTJHOʹؔͯ͠͸ҎԼͷهࣄΛࢀߟ 1"(& IUUQTVYQMBOFUPSHUIFSPMFPGTPVOETJO VYBECGC 5IF3PMFPG4PVOETJO69 4PVOE"EWJDF"2VJDL(VJEF UP%FTJHOJOH694PVOET 4PVOET-JLF(PPE%FTJHOr &QJTPEF IUUQTXXXUPQUBMDPNEFTJHOFSTVYVY TPVOETHVJEF IUUQTYEBEPCFDPNJEFBTQFSTQFDUJWFT XJSFGSBNFQPEDBTUVJTPVOEEFTJHOBVEJP GFFECBDLFOIBODFTVYFQJTPEF

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1"(& ΩϡʔΛσβΠϯ͢Δ %FTJHO$VFGPSPVUPG4JHIU*OGPSNBUJPO

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ΩϡʔΛσβΠϯ͢Δ 1"(& "3ʹ͓͍ͯ͸ۭؒશମ͕εΫϦʔϯɻ େࣄͳ৘ใ͕ࢹքʹೖΒͣݟམͱͯ͠͠·͏ͱ͍͏͜ͱ͕ى͖΍͍͢ɻ

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ΩϡʔΛσβΠϯ͢Δ 1"(& ࢹք֎ʹ৘ใͳ৘ใ͕͋Δ৔߹ɺͦΕʹؾ͔ͮͤΔͨΊͷΨΠυ͕ඞཁɻ

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ΩϡʔΛσβΠϯ͢Δ 1"(& ৘ใ͕͋Δํ޲΁ͷΨΠυɺίϯςϯπͷҠಈʹΑΔࢹઢ༠ಋɺα΢ϯυʹΑͬͯ ࢹք֎ͷॏཁͳ৘ใΛݟ͚ͭΒΕΔΑ͏ʹ͢Δɻ 1035"-XJUI/SFBM ύʔςΟΫϧʹΑΔ ࢹઢ༠ಋ ࢹք֎ͷॏཁͳίϯςϯπ͕ ͋Δํ޲ʹΨΠυදࣔ "3$*5:

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ΩϡʔΛσβΠϯ͢Δ 1"(& جຊతʹ"373͸ϏσΦήʔϜ͔Βֶ΂Δ΋ͷ͕େ͖͍͕ɺ Ωϡʔͷઃܭ͸'14த৺ʹήʔϜ͔Βֶ΂Δ͜ͱ͕ඇৗʹଟ͍ɻ "7JTVBM*OUFSBDUJPO$VF'SBNFXPSLGSPN7JEFP (BNF&OWJSPONFOUTGPS"VHNFOUFE3FBMJUZ

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1"(& ڑ཭ͱࢹ໺Λߟྀͨ͠৘ใදࣔ $POTJEFS%JTUBODFBOE'JFMEPG7JFX

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৘ใࣗମʹૢ࡞Մೳੑͱૢ࡞ํ๏Λઆ໌ͤ͞Δ 1"(& )PMP-FOT"3)FBETFU0O4UBHF-JWF %FNPOTUSBUJPO ૢ࡞Մೳର৅͕ޫΔ ˍૢ࡞Λࣔ͢දࣔ ૢ࡞ՄೳͳϞσϧʹϙΠϯλʔ͕ ౰ͨͬͨॠؒʹύʔςΟΫϧৼಈ 1035"-XJUI/SFBM

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৘ใͷ࣮ଘײΛσβΠϯ͢Δ 1"(&

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