ニュース閲覧行動を用いた選挙の争点分析 / Issue Analysis of Election using News Browsing Behavior

by kuri8ive

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೥౓ ਓ޻஌ೳֶձશࠃେձʢୈճʣ +8FCΠϯςϦδΣϯεࣾձσʔλ෼ੳ r ೥݄೔ χϡʔεӾཡߦಈΛ༻͍ͨબڍͷ૪఺෼ੳ ܀ຊ ਅଠ࿠ ؔ ت࢙ ஜ೾େֶɼגࣜձࣾ(VOPTZ

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ʲഎܠʳ૪఺ʹ͓͚ΔϝσΟΞͱ༗ݖऀͷlζϨz΍ ͜Ε·Ͱͷ༗ݖऀͷؔ৺ௐࠪͷ՝୊Λ౿·͑ ʲ४උʳχϡʔεӾཡߦಈΛऩूɼهࣄͷ෼ྨ΍ࢦඪͷࡦఆΛߦ͍ɼ ʲ෼ੳʳ૪఺ɾඇ૪఺΁ͷؔ৺ͷมԽ ֤૪఺΁ͷؔ৺ͷ෼෍ ੈ࿦ௐࠪɾग़ޱௐࠪͱͷରԠ ͷͭͷ؍఺͔Βͷ෼ੳΛ࣮ࢪɼ ʲٞ࿦ʳ͞Βʹ෼ੳ͔Βͷࣔࠦͱຊݚڀͷ໰୊఺ʹ͍ͭͯ·ͱΊͨ ֓ཁ

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എܠ Ԛ৬ ޏ༻

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എܠʛ૪఺ͷॏཁੑ ༗ݖऀ͸֤੓ౘͷ૪఺ʹର͢Δଶ౓Λ ౤ථͷ൑அࡐྉͱ͢Δ <%PXOT> ϝσΟΞͷใಓ͕ ༗ݖऀͷؔ৺ʹӨڹ <.D$PNCT> ૪఺͸౤ථઌͷҙࢥܾఆʹ͓͍ͯॏཁͳ໾ׂΛՌͨ͢

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ϝσΟΞͱ༗ݖऀ͸ҟͳΔࢹ఺Λ࣋ͪ <$POWFSTF> ૪఺ͱ༗ݖऀͷؔ৺ʹζϨ͕ੜ͡Δ <,PCBZBTIJ><#PD[LPXTLJ> എܠʛϝσΟΞͱ༗ݖऀͷlζϨz Ԛ৬ ࣮ࡍɼࢀӃબͷௐࠪ <ڮݩ>Ͱ͸ใಓͰ઀ͨ͠ॱҐͱॏࢹͨ͠ॱҐʹ͕ࠩ͋ͬͨ ޏ༻Ґ ˠ Ґ ೥ۚҐ ˠ Ґ ޏ༻

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എܠʛ͜Ε·Ͱͷ༗ݖऀͷؔ৺ௐࠪͷ՝୊ ࣭໰ॱং΍࣭໰ͷ࡞੒ऀʹΑͬͯ ༷ʑͳόΠΞε͕ೖΓࠐΉ <1PETBLPGG> 4/4Ͱൃ৴͢Δͷ͸ ಛఆͷ੓࣏ౘ೿Λࢧ͍࣋ͯ͠Δਓ͕ଟ͍ <,BMPHFSPQPVMPT> ໌ࣔతͳൃ৴͕ؔ৺Λຊ౰ʹද͍ͯ͠ΔͩΖ͏͔ʁ

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૪఺Λ࣠ͱͯ͠༗ݖऀͷؔ৺Λ໌Β͔ʹ͢Δ എܠʛຊݚڀͷ໨త ண໨ϙΠϯτχϡʔεӾཡߦಈ ໌ࣔతͳҙݟද໌ͱ͸ҟͳΔಛੑΛಘΒΕΔՄೳੑ ඃݧऀ࣮ݧͰσʔλΛऔ͍ͬͯͳ͍ͨΊ ܯռ৺͔Βීஈͱ͸ҟͳΔߦಈΛͱΒΕΔϦεΫ <ٶా>ͷখ͞͞ ʁ

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४උ

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σʔλͷछྨ גࣜձࣾ(VOPTZ͕ఏڙ͢ΔχϡʔεαʔϏε σʔλৄࡉ هࣄ λΠτϧɼهࣄ௕ͳͲ Ӿཡߦಈ ΫϦοΫɼ଺ࡏ࣌ؒͳͲ σʔλऩूظؒ ೥ࢀӃબલ೔·Ͱͷिؒ ೥݄೔ʙ݄೔ ४උʛσʔλͷ֓ཁ

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෼ྨج४ ૪఺ൺֱهࣄΛࢀߟʹखಈͰઃఆͨؔ͠࿈୯ޠΛؚΉ͔ ؚ·ͳ͍੓࣏هࣄ͸ඇ૪఺هࣄͱ͢Δ ྫʮ࠷௿௞ۚ ॳͷԁͷେ୆ͳΔ͔ʯ ˠ ܦࡁ ४උʛ૪఺ͷ෼ྨ ΫϥελϦϯάΛߦΘͳ͔ͬͨͷ͸ɼ զʑͷҎલͷݚڀ <ؔ>Ͱ ΰγοϓͷΫϥελ͕ෳ਺ܗ੒͞Ε͓ͯΓ ຊݚڀͰͷར༻ʹద͞ͳ͍ͱࢥΘΕͨͨΊ

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ϝσΟΞଆ l هࣄ਺ ϝσΟΞ͕͋Δ૪఺ʹ ؔ৺ΛڧΊΕ͹ ͦͷ૪఺ʹؔ͢Δهࣄ͕ ૿Ճ͢Δ͜ͱ͸ଥ౰Ͱ͋Δ Α͏ʹࢥΘΕΔ ४උʛؔ৺ͷఔ౓Λද͢ࢦඪ Ϣʔβʔଆ l ฏۉ17 QBHFWJFX l ฏۉ଺ࡏ࣌ؒ EXFMMUJNFɼ%5 Ϣʔβʔͷؔ৺Λࣔ͢ࢦඪͱͯ͠ ෯޿͘༻͍ΒΕ͍ͯΔ <"HJDIUFJO><#JMFOLP> l ฏۉಡྃ཰ SFBEMFOHUIɼ3- %5Λ֦ுͨ͠ WJFXQPSUUJNF<-BHVO> Λ؆қԽͨ͠ࢦඪ

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෼ੳ

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૪఺ɾඇ૪఺هࣄͷؔ৺ͷఔ౓͸ બڍ͕ۙͮ͘ʹͭΕ໌֬ʹݱΕΔ બڍ͕ۙͮ͘ʹͭΕͯ Ϣʔβ͸૪఺ؔ࿈هࣄΛ෯޿͘ಡΉΑ͏ʹͳΔ ฏৗ࣌ΑΓ΋௚લͰಡΉΑ͏ʹͳͬͨ૪఺͸ ੈ࿦ௐࠪͰ্Ґʹ͘Δ ෼ੳʛͭͷԾઆ

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໨త Ϣʔβʔ͕ඇ૪఺ΑΓ૪఺ʹؔ৺Λد͍ͤͯΔ͔Λ໌Β͔ʹ͢Δ ˞༧උௐࠪͰ੓࣏هࣄશମ΁ͷؔ৺ͷߴ·Γ͸طʹࣔࠦ͞Ε͍ͯΔ ࢦඪ ϝσΟΞଆ͸هࣄ਺ɼϢʔβʔଆ͸ฏۉ17 ݕূํ๏ ֤ࢦඪʹ͍ͭͯ࣌ܥྻมԽΛܭଌ͢Δ ෼ੳʛԾઆͷݕূ Ծઆ૪఺ɾඇ૪఺هࣄͷؔ৺ͷఔ౓͸બڍ͕ۙͮ͘ʹͭΕ໌֬ʹݱΕΔ

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هࣄ਺ʹಛච͢΂͖܏޲͸ݟΒΕͳ͍͕ Ϣʔβʔ͸બڍ௚લʹͳΔͱ૪఺ʹڧ͍ؔ৺Λࣔ͢ ෼ੳʛԾઆͷݕূ݁Ռ ϝσΟΞଆ هࣄ਺ Ϣʔβʔଆ ฏۉ17 બڍ௚લ બڍ௚લ Ծઆ૪఺ɾඇ૪఺هࣄͷؔ৺ͷఔ౓͸બڍ͕ۙͮ͘ʹͭΕ໌֬ʹݱΕΔ

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Ծઆ͕Ϣʔβʔʹؔͯ͠ద౰Ͱ͋Δͱࣔࠦ ෼ੳʛԾઆͷݕূ݁Ռ ϝσΟΞଆ هࣄ਺ Ϣʔβʔଆ ฏۉ17 બڍ௚લ બڍ௚લ Ծઆ૪఺ɾඇ૪఺هࣄͷؔ৺ͷఔ౓͸બڍ͕ۙͮ͘ʹͭΕ໌֬ʹݱΕΔ

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໨త બڍ௚લʹͳΔͱ౤ථͷҙࢥܾఆͷࢀߟʹ͢ΔͨΊ ૪఺ʹؔ͢Δ৘ใΛ෯޿͘νΣοΫ͢ΔΑ͏ʹͳΔ͔ݕূ͢Δ ࢦඪ ϝσΟΞଆ͸هࣄ਺ɼϢʔβʔଆ͸ฏۉ17 ݕূํ๏ ֤૪఺ʹ͍ͭͯͷࢦඪ͕ɼ ૪఺શମͷࢦඪʹ઎ΊΔׂ߹ͷ࣌ܥྻมԽΛܭଌ͢Δ ෼ੳʛԾઆͷݕূ Ծઆબڍ͕ۙͮ͘ʹͭΕͯϢʔβ͸૪఺ؔ࿈هࣄΛ෯޿͘ಡΉΑ͏ʹͳΔ

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ϝσΟΞଆ هࣄ਺ Ϣʔβʔଆ ฏۉ17 ֤૪఺ʹ͍ͭͯຬวͳ͘ใಓ͞ΕΔҰํͰϢʔβʔͷؔ৺͸ภΓ͕େ͖͘ ෯ͷ޿͞ͱબڍ·Ͱͷۙ͞ʹؔ܎ੑ͸ݟΒΕͳ͍ ෼ੳʛԾઆͷݕূ݁Ռ Ծઆબڍ͕ۙͮ͘ʹͭΕͯϢʔβ͸૪఺ؔ࿈هࣄΛ෯޿͘ಡΉΑ͏ʹͳΔ બڍ௚લ બڍ௚લ

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Ծઆ͸ෆద౰Ͱ͋Δͱߟ͑ΒΕΔ ෼ੳʛԾઆͷݕূ݁Ռ ϝσΟΞଆ هࣄ਺ Ϣʔβʔଆ ฏۉ17 Ծઆબڍ͕ۙͮ͘ʹͭΕͯϢʔβ͸૪఺ؔ࿈هࣄΛ෯޿͘ಡΉΑ͏ʹͳΔ બڍ௚લ બڍ௚લ

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໨త ௚લʹؔ৺ΛूΊΔ૪఺͸࣮ࡍͷ౤ථͰ΋ॏࢹ͞ΕΔ͔Ͳ͏͔Λ͔֬ΊΔ ࢦඪ ϝσΟΞଆ͸هࣄ਺ɼϢʔβʔଆ͸ฏۉ17ɼฏۉ଺ࡏ࣌ؒɼฏۉಡྃ཰ ݕূํ๏ ֤ࢦඪʹ͍ͭͯTVNͱEJGGͷ࣠ʹΑΔ૪఺ॱҐΛܭଌ͢Δ ˞TVN͸ूܭظؒͷ߹ܭɼ EJGG͸௚લ ʙि ͱฏৗ࣌ ʙि ͷࠩ ෼ੳʛԾઆͷݕূ Ծઆฏৗ࣌ΑΓ΋௚લͰಡΉΑ͏ʹͳͬͨ૪఺͸ੈ࿦ௐࠪͰ্Ґʹ͘Δ

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TVN͸هࣄ਺ͱ17ͰҐ͕ੈ࿦ௐࠪͷҐͱҟͳ͍ͬͯΔ͕ɼ EJGG͸શࢦඪͰੈ࿦ௐࠪͱಉ͡Ґ ෼ੳʛԾઆͷݕূ݁Ռ ֤ࢦඪʹ͓͚Δ૪఺ॱҐ Ծઆฏৗ࣌ΑΓ΋௚લͰಡΉΑ͏ʹͳͬͨ૪఺͸ੈ࿦ௐࠪͰ্Ґʹ͘Δ

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Ծઆ͸෦෼తʹద੾Ͱ͋ΔՄೳੑ ·ͨɼ߹ܭΛ༻͍Δ৔߹ͱൺ΂ ฏৗ࣌ͱ௚લͷࠩΛ༻͍Δํ͕ΑΓద੾ͳਪଌ͕ՄೳͰ͋Δͱࣔࠦ ෼ੳʛԾઆͷݕূ݁Ռ ֤ࢦඪʹ͓͚Δ૪఺ॱҐ Ծઆฏৗ࣌ΑΓ΋௚લͰಡΉΑ͏ʹͳͬͨ૪఺͸ੈ࿦ௐࠪͰ্Ґʹ͘Δ

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ٞ࿦

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l ΦϯϥΠϯχϡʔεͱ૪఺ l 17ͷ෼ࢄͷେ͖͞ l ੓࣏هࣄͷಡ·ΕํͷมԽ l Ϣʔβʔͷؔ৺ΛΑΓΑ͘ද͢ࢦඪ l ੈ࿦ௐࠪճ౴ऀ૚ͱχϡʔεύεϢʔβʔ૚ l ຊݚڀͷ໰୊఺ ٞ࿦ʛ໨࣍

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ϝσΟΞଆ هࣄ਺ ΦϯϥΠϯχϡʔεར༻ऀ͸ ಛʹ૪఺ʹؔ࿈ͨ͠ग़དྷࣄΛ௥੻Ͱ͖Δͱͨ͠ <5FXLTCVSZ>ͱ੔߹ ٞ࿦ʛΦϯϥΠϯχϡʔεͱ૪఺ Ϣʔβʔଆ ฏۉ17

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17 17ͷ෼෍ 17ͷ෼෍͸ϩϯάςʔϧ ˠਓؾهࣄ͕ग़Δ͔Ͳ͏͔Ͱେ͖͘มಈ ٞ࿦ʛ 17ͷ෼ࢄͷେ͖͞

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બڍ௚લɼ଺ࡏ࣌ؒ͸୹͍͕هࣄ௕͸௕͍ ͔ͭ17͸૿Ճ ٞ࿦ʛ੓࣏هࣄͷಡ·ΕํͷมԽ ฏۉ଺ࡏ࣌ؒ %5 ฏۉಡྃ཰ 3-

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ฏۉ଺ࡏ࣌ؒ %5 આ௚લ͸༷ʑͳ৘ใΛಘΔͨΊ֤هࣄΛͬ͟ͱோΊΔಡΈํʹͳ͍ͬͯΔ આ೔ৗతʹ੓࣏هࣄΛಡΉͷ͸੓࣏ʹҰఆҎ্ͷؔ৺͕͋ΔϢʔβʔ ٞ࿦ʛ੓࣏هࣄͷಡ·ΕํͷมԽ ฏۉಡྃ཰ 3-

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O%$(ج४Ͱ࠷΋ੈ࿦ௐࠪʹ͔ۙͬͨͷ͸ฏۉಡྃ཰ͷ߹ܭ 3-TVN ˠ७ਮͳӾཡ਺ΑΓ΋ Ϣʔβʔͷؔ৺͸ӾཡதͷߦಈʹΑΓݱΕ͍ͯΔՄೳੑΛࣔࠦ ٞ࿦ʛϢʔβʔͷؔ৺ΛΑΓΑ͘ද͢ࢦඪ ֤ࢦඪʹ͓͚Δ૪఺ॱҐ

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ੈ࿦ௐࠪͰ͸ݍ֎ͷଟ༷ੑ͕͍͔ͭ͘ͷࢦඪͰొ৔ ˠिʹճҎ্ωοτχϡʔεΛӾཡ͢Δਓ͸ ॏཁ౓ͷॱҐ͕௿͍૪఺Λॏࢹ͢Δ܏޲͕ڧ͍ͱ͍͏ใࠂ ͕ Ӿཡස౓໰Θͣ੔߹͢ΔՄೳੑΛࣔࠦ ٞ࿦ʛੈ࿦ௐࠪճ౴ऀ૚ͱχϡʔεύεϢʔβʔ૚ ֤ࢦඪʹ͓͚Δ૪఺ॱҐ

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౷ܭݕఆͳͲʹΑΔݫີͳධՁͷະ࣮ࢪ ౷ܭతʹ༗ҙͰ͋Δ͔ٞ࿦Ͱ͖ͳ͍ ୯ޠʹΑΔهࣄͷ૪఺෼ྨͷଥ౰ੑ λΠτϧʹؚ·Ε͍ͯͯ΋هࣄͷओ୊Ͱ͋Δͱ͸ݶΒͳ͍ ྫʮ೔ຊͷ๺Ԥ࢈ܵ೑༌ೖ૿Λܯռ *8$୤ୀͰ&6୲౰ֳ྅ʯ ˠ ܦࡁʜʁ બ୒όΠΞεʹؔ͢Δݕূ͕ͳ͍ χϡʔεύεͷϢʔβʔ૚ͱੈ࿦ௐࠪʹճ౴͢Δ૚͸ ೥୅ͷ෼෍͕ҟͳΔͱࢥΘΕΔ ٞ࿦ʛຊݚڀͷ໰୊఺

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݁࿦

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·ͱΊ χϡʔεӾཡߦಈʹண໨ͯ͠೥ࢀӃબͷ૪఺෼ੳΛߦ͍ɼ બڍʹۙͮ͘ʹͭΕ૪఺΁ͷؔ৺͕ߴ·Δ ֤૪఺΁ͷؔ৺͸ภΓ͕͋Δ ฏৗͱ௚લͷߦಈࠩͰ૪఺ॱҐΛҰ෦༧૝ՄೳͰ͋Δ ͜ͱΛࣔࠦ͢Δ݁ՌΛಘͨ ࠓޙͷ՝୊ ੓ֶ࣏ͷઐ໳Ոͱ࿈ܞͯ͠෼ੳͷཻ౓Λࡉ͔͘͢Δ ૪఺ؔ࿈χϡʔεʹݴٴ͢ΔπΠʔτͱͷؔ܎ੑௐࠪ τϐοΫϞσϧ౳ͷ׆༻ʹΑΔӅΕ૪఺ͷൃݟ ݁࿦ʛ·ͱΊͱࠓޙͷ՝୊

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