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The mind has its reasons that Reason cannot know know - with apologies to Blaise Pascal

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Ten ways Ten ways you don’t know why you think the things you think

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Cognitive Biases

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1. Availability bias, aka anecdotal evidence aka anecdotal evidence

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82 82

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Shop A 5% discount for cash Shop B 5% surcharge for credit

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Environment & context

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4. Priming with words

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5. Priming with objects

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6. Priming with objects - 2

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7. Expectations

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9. Fashion

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11. Order of presentation

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11. Order of presentation

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1 1

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2 2

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Which way to the toilets?

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