JULY, 28 2016 Build Moving Experiences Chris Messina, Developer Experience Lead Alexander Graebe, Developer Advocate 

@uberdevelopers /uber-developers @chrismessina @agraebe 

MILLIONS 60+ COUNTRIES 450+ CITIES 1M+ DRIVER PARTNERS OF RIDERS BILLIONS OF TRIPS 

THE UBER PLATFORM VISION BUILD MOVING EXPERIENCES 

THE UBER PLATFORM THEME BUILD MOVING EXPERIENCES Working with Developers Forging Partnerships Providing Tools Uber Cultural Value: Let builders build 

THE UBER PLATFORM THEME BUILD MOVING EXPERIENCES Products that bring joy Getting people from A to B Features for people while they move Making daily life easier: Saving time & Money Uber Cultural Value: Make Magic 

Uber is a technology & logistics company, 
 not just an app We move results for thousands of companies 

THREE WAYS TO USE THE UBER PLATFORM Get a ride for your users Reach people while they ride Delivery on-demand 

DEVELOPING WITH UBER Get a ride for your users RIDE REQUESTS 

POINT A POINT B 

POINT A POINT B INTENT TO RIDE 

FUTURE INTENT INTENT TO RIDE POINT A POINT B 

FUTURE INTENT INTENT TO RIDE /reminders Ride Reminders 

POINT A FUTURE INTENT INTENT TO RIDE Ride Request Button Ride Request Widget Deep Links /request /products /estimates/price /estimates/time /requests/[id] /history /me Ride Details Ride Options Ride Request 

Citymapper 

Citymapper Transit planning Using deep links 

Citymapper Transit planning Using deep links 

Uber on Pebble Watch End-to-end ride request experience 

No content

Points of Interest Events Public Transit Travel Wearables Social & Messaging Maps Mobile OEM Health & Safety More on this soon… Retail & Loyalty Media & Gaming Hospitality 

DEVELOPING WITH UBER Get a ride for your users RIDE REQUESTS 

DEVELOPING WITH UBER Get a ride for your users Reach people while they ride RIDE REQUESTS TRIP EXPERIENCES 

POINT A POINT B 2,000,000,000 TRIPS THE TRIP 

POINT A POINT B 20 MINUTES PER TRIP ~ THE TRIP 

POINT A POINT B 40,000,000,000 MINUTES OF FREE TIME ~ THE TRIP 

POINT A POINT B CONTEXT MATTERS Trip Experiences should target: When the rider has free time Based on how much free time they have Where they’re coming from Where they’re going 

GET CURRENT TRIP DETAILS GET /v1/requests/current all_trips scope 26 { "request_id":"2a2f3da4", "status":"accepted", "location":{ "latitude":37.7886532015, "bearing":135, "longitude":-122.3961987534 }, "pickup":{ "latitude":37.7872486012, “longitude":-122.4026315287, "eta":9 }, "destination":{ "latitude":37.7766874, “longitude":-122.394857, "eta":19 }, "driver": { "phone_number": "(555)555-5555", "rating": 5, "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/img.jpeg", "name": "Bob" }, "vehicle":{ "make": "Bugatti", "model": "Veyron", "license_plate": "I<3Uber", "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/car.jpeg" }, "eta":5, "surge_multiplier":1.0 } 

{ "request_id":"2a2f3da4", "status":"accepted", "location":{ "latitude":37.7886532015, "bearing":135, "longitude":-122.3961987534 }, "pickup":{ "latitude":37.7872486012, “longitude":-122.4026315287, "eta":9 }, "destination":{ "latitude":37.7766874, “longitude":-122.394857, "eta":19 }, "driver": { "phone_number": "(555)555-5555", "rating": 5, "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/img.jpeg", "name": "Bob" }, "vehicle":{ "make": "Bugatti", "model": "Veyron", "license_plate": "I<3Uber", Rider pickup location EXAMPLE: NEWS & ENTERTAINMENT NINE MINUTES OF CONTENT FOR A NINE MINUTE TRIP 

{ "request_id":"2a2f3da4", "status":"accepted", "location":{ "latitude":37.7886532015, "bearing":135, "longitude":-122.3961987534 }, "pickup":{ "latitude":37.7872486012, “longitude":-122.4026315287, "eta":9 }, "destination":{ "latitude":37.7766874, “longitude":-122.394857, "eta":19 }, "driver": { "phone_number": "(555)555-5555", "rating": 5, "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/img.jpeg", "name": "Bob" }, "vehicle":{ "make": "Bugatti", "model": "Veyron", "license_plate": "I<3Uber", Destination EXAMPLE: LOCAL GUIDES INSIGHTS FOR, AND OFFERS AROUND, YOUR DESTINATION 

MessinaBot 

=Contextually & personally relevant + + 

Uber API Overview Modern API design patterns API Token & 
 OAuth 2.0 Authentication RESTful API Content-type application/json 

Resources A look into the Rides SDK 

Native access to the Uber Rides APIs Tools to authorize and authenticate users Bring the magic of Uber into your app github.com/uber/rides-ios-sdk Rides iOS SDK Open Source Swift SDK 

Auth your users via the native Uber app No more username & password One tap and your app can start requesting rides Single Sign On Auth via Uber 

Provide the full Uber experience without ever leaving your app An entirely embedded experience, from request to drop off Ride Requests Widget Experience Uber without the app 

Just set your ride parameters and let the Uber app handle the ride experience Existing users will feel right at home Keep the focus on your app; let us handle the ride Deep Links Quick & easy 

Highly configurable buttons let you get started easily Login Button lets you auth users using the method you want (Native, Authorization Code Grant, or Implicit Grant) Ride Requests Button allows you to request a ride using Deep Links, the Ride Request Widget, or custom API logic Uber Buttons Ride Requests Button & Login Button 

API DEMO 

DEVELOPING WITH UBER Get a ride for your users Reach people while they ride RIDE REQUESTS TRIP EXPERIENCES 

DEVELOPING WITH UBER Get a ride for your users Reach people while they ride RIDE REQUESTS TRIP EXPERIENCES Delivery on-demand UBER RUSH 

Make getting anything in your city more convenient, affordable, and reliable than picking it up yourself. THE UBER RUSH MISSION 

Jan 2016 Jun 2016 Oct 2015 HISTORY OF UBER RUSH 

Jan 2016 Jun 2016 Oct 2015 UberRUSH now open for business Moving Local Businesses HISTORY OF UBER RUSH 

Jan 2016 Jun 2016 Oct 2015 A custom delivery solution powered by UberRUSH UberRUSH now open for business Moving Local Businesses Moving Enterprise Businesses HISTORY OF UBER RUSH 

Jan 2016 Jun 2016 Oct 2015 A custom delivery solution powered by UberRUSH UberRUSH now open for business Moving Local Businesses Moving Enterprise Businesses Developers, your UberRUSH API is arriving now Moving Developers HISTORY OF UBER RUSH Moving Local Businesses 

POINT A POINT B POST RIDE RIDE LATER RIDE NOW UBER RUSH POST DELIVERY ORDER LATER ORDER NOW 

POINT A POINT B POST RIDE RIDE LATER RIDE NOW UBER RUSH POST DELIVERY ORDER LATER ORDER NOW 

POINT A POINT B POST RIDE RIDE LATER RIDE NOW UBER RUSH POST DELIVERY ORDER LATER ORDER NOW /deliveries/[id] /deliveries Delivery Details /deliveries /deliveries/quote Delivery Options Delivery Request 

PYTHAGORAS Challenges and Obstacles • Maintain high quality pizza at hyper-fast speed (15 min) • Limited number of full time couriers • Unpredictable demand curve • Limited area of available delivery • Logistics added an additional layer of complexity By Integrating the UberRUSH API: • Allowed expansion across San Francisco • 100% reliability — “no couriers available” • Less overhead & positive unit economics 

UP SONDER The Opportunity • Team identified a lucrative market with high potential • Consumers didn’t want to purchase their own drones (Ebay, Amazon, etc.) • Craigslist was the only interim solution — lacked safety, too sparse, and used up too much time Creating new “Uber for X” businesses • Able to create a marketplace platform for drone rentals • Saving time for consumers and ensuring exchanges are secured 

@uberdevelopers /uber-developers @chrismessina @agraebe 

No content