How to Optimise 3,500 Product Descriptions for eCommerce in One Day Using ChatGPT & Make

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2 It all started 2 years ago when I started a ﬂower blog… @KataDahlin | #MBSummit

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3 From 0 to 50K organic traffic in 1 year @KataDahlin | #MBSummit

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4 I started with affiliate marketing @KataDahlin | #MBSummit

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5 I connected product feeds to my blog… @KataDahlin | #MBSummit

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6 9500 …and soon I had product pages !!! @KataDahlin | #MBSummit

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7 How can I optimise these, when I don’t have enough time?! @KataDahlin | #MBSummit

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I started with Custom GPTs

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9 Custom GPTs are your own versions of ChatGPT, that you can train with your own data & instructions. @KataDahlin | #MBSummit What are Custom GPTs?

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10 I created a custom GPT for each product brand. @KataDahlin | #MBSummit

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11 Custom GPTs can write better content than regular ChatGPT when they know the products and the brand. @KataDahlin | #MBSummit Why?

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12 Less hallucinations. @KataDahlin | #MBSummit

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13 The right tone of voice. @KataDahlin | #MBSummit

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14 Reduce copy pasting! @KataDahlin | #MBSummit

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How I create Custom GPTs for product descriptions

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16 Data I scrape the brand product & category descriptions and 'About Us' pages with Screaming Frog. then upload the data as a CSV ﬁle to the GPT. Instructions: https://katarinadahlin.com/scrape-content-screaming-frog/

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17 Build your Custom GPT https://chatgpt.com/gpts/ editor @KataDahlin | #MBSummit

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18 Context & instructions Provide well-deﬁned instructions and basic info about the context, task, language, styling, etc. @KataDahlin | #MBSummit

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19 Tell the Custom GPT to never hallucinate and to always ask for more info if needed. @KataDahlin | #MBSummit Reduce hallucinations

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20 Prompt Product name: [paste you product name here] You are now Fiskars SEO-copywriter GPT. You write in ﬁnnish. Info: See database. Rewrite the text. Make it about 400 words long. Start with info about the product. Then, create a short text with the subheading: "For what work is [product name] good for?". Then, create a short text with the subheading "For who is [product name] suitable for?". Then, create a short text with the subheading: "Why we like the [product name]?". Subheadings are formatted as H2. Format everything as html. optimize the texts and subheadings for the product name. @KataDahlin | #MBSummit

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21 Before @KataDahlin | #MBSummit

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22 After @KataDahlin | #MBSummit

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23 I optimised 400 products with Custom GPTs in 5 weeks @KataDahlin | #MBSummit

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24 Number of words ranking 1-10 in Google for 400 optimised products @KataDahlin | #MBSummit Ahrefs data

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25 115 more words in position 1 in Google @KataDahlin | #MBSummit Ahrefs data

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26 156% more organic clicks after 5 weeks @KataDahlin | #MBSummit Search Console data

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27 It takes 5 min per product to optimise like this → good @KataDahlin | #MBSummit

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28 It takes 5 min per product to optimise like this → good, but it still takes too much time ;) @KataDahlin | #MBSummit

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No content

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30 Why? → Automate the workﬂow. @KataDahlin | #MBSummit

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31 Why? → Automate the workﬂow. → No copy pasting. @KataDahlin | #MBSummit

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32 Why? → Automate the workﬂow. → No copy pasting. → No writing them one by one. @KataDahlin | #MBSummit

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33 Why? → Automate the workﬂow. → No copy pasting. → No writing them one by one. → Optimise large amounts in a short time. @KataDahlin | #MBSummit

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34 Why? → Automate the workﬂow. → No copy pasting. → No writing them one by one. → Optimise large amounts in a short time. → Save time. @KataDahlin | #MBSummit

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35 Connect apps like Google Sheets with ChatGPT & build workﬂows. No need to know Python or any coding language ;) Make.com @KataDahlin | #MBSummit

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36 How does it work? Instructions: https://katarinadahlin.com/make-product-description-automation/ @KataDahlin | #MBSummit

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37 1. The data needed for optimising the product is in a Google Sheet: URL, Product name, and short info about the product @KataDahlin | #MBSummit

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38 Use the info you get from the manufacturer. Scrape the brand site if it’s not enough data for the prompts to work. @KataDahlin | #MBSummit

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39 2. The prompts & messages with ChatGPT goes here @KataDahlin | #MBSummit

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40 ChatGPT reads the ﬁrst Google Sheet & writes a long product description. @KataDahlin | #MBSummit

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41 3. The new product description will be added to a second Google Sheet here. @KataDahlin | #MBSummit

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42 Result: Long description @KataDahlin | #MBSummit

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43 4. ChatGPT reads the ﬁrst Sheet again & writes a short product description. @KataDahlin | #MBSummit

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44 5. And implements the results in a third Google Sheet. @KataDahlin | #MBSummit

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45 Result: Short description @KataDahlin | #MBSummit

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46 When product descriptions are ready → import everything to your site @KataDahlin | #MBSummit

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47 For wordpress sites → All Import - WooCommerce Import Add-On Pro -plugin Instructions: https://katarinadahlin.com/all-import-product-descriptions-wordpress/ @KataDahlin | #MBSummit

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48 💡 When you’ve tested your prompts and the automation and it works – schedule it and do something else! @KataDahlin | #MBSummit

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Bonus tip

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50 We want as implementation-ready product descriptions as possible. If you don’t get the result you want… @KataDahlin | #MBSummit

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51 → Show examples in the prompts, instead of telling too much about how to do it! @KataDahlin | #MBSummit

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52 Detailed guides & videos - How to scrape content from a website with screaming frog https://katarinadahlin.com/scrape-content-screaming-frog/ - How to build custom GPT:s for product descriptions https://katarinadahlin.com/custom-gpts-product-descriptions/ - Make product description automation setup example https://katarinadahlin.com/make-product-description-automation/ - How to all import all product descriptions in bulk with WP All Import plugin https://katarinadahlin.com/all-import-product-descriptions-wordpress/ @KataDahlin | #MBSummit

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53 In summary - Start by building a Custom GPT and prompts - When it’s working well, move it to Make and automate it - Work with examples to get good output @KataDahlin | #MBSummit

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MARKETING BUSINESS SUMMIT – MILANO – www.mbsummit.it - Vietata la Riproduzione #MBSummit Katarina Dahlin Senior Growth Hacker & SEO Consultant, Genero katarinadahlin.com Linkedin.com/in/katarina-dahlin Speakerdeck.com/katarinadahlin/MBSummit-2024