PROTOTYPING AND TESTING SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN 

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WHAT • Think with your hands • Draft the service proposition • Fail forward, together SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN 

WHY • Create a common understanding
 • Communicate the idea others • Test ideas with users • Develop co-ownership with peers SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN 

HOW • Use imperfect placeholders • Create multiple versions • Build, test, learn – and then again SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN 

HOW • Build it big • Build it small • Draw the flow
 • Act it out SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN 

SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN Draw a storyboard 

SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN Record a service walk-through 

SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN Act it out 

SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN Build another thing 

SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN Scale things 

HOW Test service prototype with its intended users Don’t be defensive about your design or let others conduct testing Don’t identify yourself as the product’s designer to avoid inhibiting testers Iterate on findings (you seldom get it right the first time) Let user ‘speak out loud’ – and record it Video tape usage of physical & interaction prototypes Take notes of comments clarifying questions after completing test Ask yourself ‘why’ to understand reasons for problems Prioritise feedback by criticality, create action list SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN 

SERVICE JAM LONDON, 18 FEBRUARY 2017 @MARTIN_JORDAN TIME TO GET HANDS-ON!