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® Copyright 2008 Hooken Mobile. All rights reserved. 1 FLASH ON MOBILE AND DEVICES Scott Janousek Technical Director, Hooken Mobile www.hookenmobile.com ashmobile.scottjanousek.com

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® Copyright 2008 Hooken Mobile. All rights reserved. 2 2 Some Stuff we will cover …   Talk about Flash and Flash Lite on Devices   Cover the Adobe Open Screen Project   Discuss the Flash Platform Road Map   Ponder New Stuff (announced at MAX 2008)   Demos   Q&A … drink some beer (maybe) Agenda

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® Copyright 2008 Hooken Mobile. All rights reserved. 3   Hooken Mobile   Adobe Community Expert   Adobe Certi ed Instructor   Boston Adobe Mobile & Devices User Group   Forum Nokia Champion   Book Author   Community Blogger   Gadget and Device Geek   Frequent Conference Speaker Stuff About Me

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® Copyright 2008 Hooken Mobile. All rights reserved. 4 4 Overview   +4 years = Mobile & Device work   Core Focus = Flash on Mobile & Devices   Our work = Development, Training, Products   Future = Flash 10, AIR, Nitro, Android, iPhone* * = We can only hope … Apple is still reluctant Hooken Mobile (my company)

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® Copyright 2008 Hooken Mobile. All rights reserved. 5 Flash Platform Some “Cool Stuff” available NOW we can talk about …   FLASH LITE 1.x, 2.x, 3.x   FLASH CAST, FLASH HOME   ADOBE OPEN SCREEN PROJECT   FLASH CS4 & DEVICE CENTRAL CS4, SDK   ADOBE DISTRIBUTABLE PLAYER & APPZONE

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® Copyright 2008 Hooken Mobile. All rights reserved. 6 Flash on Mobile and Devices UI/Personalization Web Browsing Applications Data Services

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® Copyright 2008 Hooken Mobile. All rights reserved. 7 Open Screen Project   An Industry-wide initiative led by Adobe with the participation of industry leaders   Enable rich multi-screen experiences on a consistent platform for open web browsing and standalone applications   Support rapid innovation by enabling devices to be updated seamlessly

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® Copyright 2008 Hooken Mobile. All rights reserved. 8 Flash Penetration - Global Global Forecast for 2008:   922 Million devices shipped   689 Million installed base  1 Billion in 2009 Source: Strategy Analytics 2008 www. ashmobileblog.com

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® Copyright 2008 Hooken Mobile. All rights reserved. 9 Flash Lite 3.1 Distributable Player

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® Copyright 2008 Hooken Mobile. All rights reserved. 10 Flash Lite Sample Content

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® Copyright 2008 Hooken Mobile. All rights reserved. 11 Adobe Device Central CS4

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® Copyright 2008 Hooken Mobile. All rights reserved. 12 Adobe Mobile Packager and Adobe Mobile Client Demo

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® Copyright 2008 Hooken Mobile. All rights reserved. 13 Flash Cast Demo (Verizon Dashboard)

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® Copyright 2008 Hooken Mobile. All rights reserved. 14 14 The Easy Way to Get Started Go Mobile ! adobe.com/go/4it

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® Copyright 2008 Hooken Mobile. All rights reserved. 15 May 28 – May 30, 2009 Boston, Massachusetts www.flashontap.com VTFUGBEER = $50 discount

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® Copyright 2008 Hooken Mobile. All rights reserved. 16 16 Q & A

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® Copyright 2008 Hooken Mobile. All rights reserved. 17

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® Copyright 2008 Hooken Mobile. All rights reserved. 18 [email protected] [email protected] 18 Contact Information