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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform “Use the platform to build and run software on top” “Use the platform to consume its service and participate in the ecosystem” Wikipedia AdSense Waze Facebook, WhatsApp AWS IaaS, Azure IaaS Intel x64 YouTube Examples Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Windows AWS PaaS, Azure PaaS Salesforce PaaS Open Source ERP Systems Java, .NET, Cloud Foundry Marketplace Platform On-Demand Service Platform AirBnB, Ebay Uber Application (potentially provided as SaaS) Application (potentially provided as SaaS) Word Slack Technology Platform

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Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform “Use the platform to build and run software on top” “Use the platform to consume its service and participate in the ecosystem” Wikipedia AdSense Waze Facebook, WhatsApp AWS IaaS, Azure IaaS Intel x64 YouTube Examples Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Windows AWS PaaS, Azure PaaS Salesforce PaaS Open Source ERP Systems Java, .NET, Cloud Foundry Marketplace Platform On-Demand Service Platform AirBnB, Ebay Uber Application (potentially provided as SaaS) Application (potentially provided as SaaS) Word Slack Technology Platform

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Business Technology Legal CORE Vision Strategy Engineering Usage Operation Governance ORGANIZATION Partner Scouting Casting & Matching Pairing & Engagement Technical Scouting Collaboration Evaluation PARTNERS Establishment Exploitation Nurturing COMMUNITY Observation Exploration Analysis Intervention COMPETITORS OTHER KNOWN PLAYERS Google Apple Meta Amazon Microsoft Samsung “ ”

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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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Participants, Asset Providers Participants, Asset Consumers Partners Partners Digital Platform Digital Ecosystem Service Ecosystem Initiator Service Provider Platform Operator

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TANGIBLE ECOSYSTEM DESIGN SERVICE BLUEPRINT SERVICE MAP MOTIVATION MATRIX

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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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… … …

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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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Time ~15.000

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TECHNICAL IMPLEMENTATION TOP-LEVEL STRATEGY / MANAGEMENT TIME / LIFE-CYCLE REALIZATION CONSTRUCTION DESIGN STRATEGY POSITIONING CHECKING FEASIBILITY BUILDING MVP STARTING GROWTH EXPANDING GROWTH SHAPING

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