The E-A-T hype
This isn’t new. Remember rel=author?
We did this stuff in 2011.
Slide 53
Slide 53 text
Schema helps EAT
Instead of
rel=author,
we now have
sameAs:
Slide 54
Slide 54 text
So what should I do?
Slide 55
Slide 55 text
What you should do
- If you don’t already: start using Gutenberg.
- Make sure your author profiles are complete.
- Optional: extend our schema.
- Write good content. More. Better.