WordPress SEO in 2019 - Speaker Deck

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WordPress SEO in 2019

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Who am I? Joost de Valk  - Founder of Yoast  - Chief Product Officer at Yoast @jdevalk on Twitter

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Who am I, really? But most of all: - husband of Marieke (she’s the CEO @ Yoast) - father of 4 kids - in Athens with my eldest son Tycho :)

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SEO for everyone

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9 million+ installs of Yoast SEO worldwide

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SEO & the way we look at it

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• Technical SEO • Content SEO SEO is historically split into:

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• Discovery - where is it? • Indexing - what is it? • Ranking - how good / important is it? We propose to split it up like this:

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Discovery

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• Direct URL submission • Links • XML Sitemaps • API’s Discovery of content:

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For us, Discovery is a solved problem.

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Indexing

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• Content • Meta data • Canonicalization • Rendering Indexing of content:

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For a basic WordPress site, Indexing is also a solved problem.

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Ranking

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• Quality • Authority / External links • Internal links / Site structure • Quality • Quality Ranking of content:

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Your content will be discovered.

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Your content will be   indexed.

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But will you get it   ranked?

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WordPress SEO in 2019

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Rich results everywhere

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How does this work?

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As Schema gets more use, it becomes more of a requirement for ranking.

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In 2019, more types of results will require Schema.

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Why??

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Most Schema implementations

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With Yoast SEO:

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Extend it, make it better, or copy it!    https://developer.yoast.com/

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But isn’t SEO all about E-A-T

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The E-A-T hype EAT stands for: - Expertise - Authority - Trustworthiness

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The E-A-T hype This isn’t new. Remember rel=author? We did this stuff in 2011.

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Schema helps EAT Instead of   rel=author,   we now have   sameAs:

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So what should I do?

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What you should do - If you don’t already: start using Gutenberg. - Make sure your author proﬁles are complete. - Optional: extend our schema. - Write good content. More. Better.