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Everything You Know
About Web Design
Just Changed
Jen Simmons
An Event Apart Seattle
April 2018
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Everything You Know
About Web Design
Just Changed
Jen Simmons
An Event Apart Seattle
April 2018
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W T F ?
– Jen Simmons
”Everything about web design
just changed.”
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We need more art.
Real graphic design.
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That’s not
how the web
works.
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Creating Killer Websites
David Siegel, 1996
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Changing Approaches
to Web Page Layout
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Simple HTML
It ’s !e web!
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Flow
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Tables for
Layout
We n"d a#!
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1996
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Creating Killer
Websites
David Siegel, 1996
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Creating Killer
Websites
David Siegel, 1996
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Creating Killer
Websites
David Siegel, 1996
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Creating Killer
Websites
David Siegel, 1996
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Creating Killer
Websites
David Siegel, 1996
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Creating Killer
Websites
David Siegel, 1996
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Flash
We n"d a#!
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1984
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2000
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CSS
It ’s !e web!
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2003
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Designing with Web
Standards
Jeffrey Zeldman, 2003
HTML
Table Layout
code
HTML
web
standards
for CSS
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Semantic Markup
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Designing with Web
Standards
Jeffrey Zeldman, 2003
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Fluid Layouts
It ’s !e web!
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Fluid Columns
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We n"d a#!
It ’s !e web!
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Fixed-Width
Layouts
We n"d a#!
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Fixed-sized Content
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Responsive Web
Design
It ’s !e web!
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2010
Ethan Marcotte
AEA 2010
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Fluid Images & Media
Media Queries
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2010
Ethan Marcotte
AEA 2010
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Responsive Web Design
has been about so much
more than layout.
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IMAGES BIG
MOBILE STRATEGY
M DOT WEBSITE? ONE WEB
WHAT’S M?
RESPONSIVE IMAGES
M CONTEXT? NO SUCH THING
THINK SINGLE COLUMN / M FIRST
DESKTOP & MOBILE ORG
BUT CONTENT WON’T FIT TRUNC
REORG
MANY SYSTEMS HEADLESS CMS
SCREEN SIZE? UNKNOWN
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IMAGES BIG
MOBILE STRATEGY
M DOT WEBSITE? ONE WEB
WHAT’S M?
RESPONSIVE IMAGES
M CONTEXT? NO SUCH THING
THINK SINGLE COLUMN / M FIRST
DESKTOP & MOBILE ORG
BUT CONTENT WON’T FIT TRUNC
REORG
MANY SYSTEMS HEADLESS CMS
SCREEN SIZE? UNKNOWN
YES.
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But let’s do
talk about
layout.
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1995
2000
2005
2010
2015
2020
Flow-only
HTML Tables
Flash
Fluid
Fixed
Responsive
Abspos
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Intrinsic Web Design
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Flexible Images
Flexible images
or Fixed images,
your choice
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Flexible (Faux) Column Grid
Real Grid
Rows & Columns
Fixed, fluid, content-sized
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Media Queries
Media Queries, as needed
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Create set of layouts for different screens.
Design a
flexibility model
for your system of content.
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Intrinsic Web Design
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1. Mix Fluid with Fixed
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Images
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Fixed Images,
like pre-RWD
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Fluid Images,
like RWD
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Fluid, vertically
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Set width & height
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Tracks
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Better way to squish
fluid grids
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main {
display: grid;
grid-template-columns: 3fr 1fr;
grid-gap: 0 2rem;
}
img {
width: 300px;
}
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Mix fixed and fluid
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2. Four Stages of Squish
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Fixed
Fluid
& Adaptive
& Responsive
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fixed
FR units
minmax()
auto
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min-content sizing
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This is a sentence with words.
This is a sentence
with words.
This is a
sentence
with
words.
max-content
wrapped content,
shaped by container
min-content
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fixed
FR units
minmax()
auto
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2. Four Stages of Squish
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3. Truly 2-D Layout
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Rows and columns
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200px minmax() 2fr 1fr auto
auto
1fr
2fr
100px
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White space
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200px minmax() 2fr 1fr auto
auto
1fr
2fr
100px
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youtube.com/layoutland
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Can set heights
and widths
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Setting heights…
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3. Truly 2-D Layout
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4. Nested Contexts
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Flow
Flexbox formatting context
Grid formatting context
Multicolumn formatting context
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Flow block formatting context
Flexbox formatting context
Grid formatting context
Multicolumn formatting context
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nightly.mozilla.org
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4. Nested Contexts
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5. Ways to Contract
and Expand
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Shrink / Grow
(aka, Squish)
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Wrap, reflow
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Add / remove
whitespace
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Slide one thing
behind another.
Overlap.
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minmax(0, 40ch)
1fr 1fr
auto
1fr
2fr
1fr
auto
20%
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5. Ways to Contract
and Expand
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6. Media Queries,
as needed
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Intrinsic Web Design
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1. Fluid & fixed
2. Stages of Squishiness
3. Rows & Columns
4. Nested Contexts
5. Ways Expand & Contract
6. Media Queries, as needed
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We n"d a#!
It ’s !e web!
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CSS Grid
Flexbox
Alignment
Writing Modes
Multicolumn
Viewport Units
Transforms
Object Fit
Clip-path
Masking
Shape-outside
Initial-letter
Flow
Floats
Block
Inline
Inline-block
Display: table
Margin
Negative margins
Padding
everything else
in CSS
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labs.jensimmons.com
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youtube.com/
layoutland
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jensimmons.com
@jensimmons
layout.land
labs.jensimmons.com
Thanks!