Slide 1

Slide 1 text

User testing without going bankrupt

Slide 2

Slide 2 text

Како сте, DaFED? Добро вече!

Slide 3

Slide 3 text

● Generic geek ● Been freelancing in ye olden times™ ● Working @ Archilogic ● @g33konaut / github.com/AVGP / ox86.tumblr.com

Slide 4

Slide 4 text

Why it matters

Slide 5

Slide 5 text

No content

Slide 6

Slide 6 text

No content

Slide 7

Slide 7 text

Without testing... how do you know if your users … understand your product? … need your product? … want your product?

Slide 8

Slide 8 text

Without testing... You don’t know.

Slide 9

Slide 9 text

“After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore You know too much. The only way to find out if it really works is to test it.” Steve Krug

Slide 10

Slide 10 text

Spectrum of usability testing Cost for testing Insights gained None internal external “lab” scientific

Slide 11

Slide 11 text

What you can learn from user testing

Slide 12

Slide 12 text

What you can learn from user testing Expectations

Slide 13

Slide 13 text

What you can learn from user testing

Slide 14

Slide 14 text

What you can learn from user testing Dialog flow

Slide 15

Slide 15 text

● Warm-up ● Tester thinks aloud ● Don’t “help” ● Take rough notes ● Wrap up How to usability test 101

Slide 16

Slide 16 text

Basic questions about user testing When to test? How often to test? How to test?

Slide 17

Slide 17 text

Basic questions about user testing When to test? ⇒ As soon as possible, starting with prototypes / mockups How often to test? ⇒ As often as possible, e.g. weekly How to test? ⇒ Small script or explorative testing

Slide 18

Slide 18 text

When to test?

Slide 19

Slide 19 text

How often to test? Who Audience What Problem How Implementation

Slide 20

Slide 20 text

How often to test? Who Audience What Problem How Implementation User testing happens here

Slide 21

Slide 21 text

How often to test? ● Test whenever you are about to implement ● Test after you’ve implemented it ● Testing is a continuum

Slide 22

Slide 22 text

Conception phase

Slide 23

Slide 23 text

How to test in conception phase? ● Five Second Test Sample ● Flow test Sample ● Click test Sample ⇒ usabilityhub.com

Slide 24

Slide 24 text

Beta / Live phase

Slide 25

Slide 25 text

No content

Slide 26

Slide 26 text

What was wrong there? 1. Broken flow 2. Broken dialog 3. Superfluous steps

Slide 27

Slide 27 text

3 issues in 1 minute Didn’t take long, huh?

Slide 28

Slide 28 text

Testing websites ● Scripted testing ○ Have a user answer questions or carry out tasks ○ peek.usertesting.com - free 5 minute video ● Explorative testing ○ Send a user onto your site without any instructions ○ betapunch.com - $25 per tester

Slide 29

Slide 29 text

Testing apps 1: Laptop hugging

Slide 30

Slide 30 text

Testing apps 2: Lookback

Slide 31

Slide 31 text

Testing anything: Startup style ● Go in a nice cafe / coffee shop ● Exchange drinks for tests ● 5-10 minutes per test session ● Good for exploratory testing

Slide 32

Slide 32 text

хвала! ● http://bit.ly/usertesting2015 ● @g33konaut ● Questions?