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Tammie Lister - @karmatosed Building for the stress cases

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“When we label a usage an “edge case,” we marginalize that user and choose not to care. Think “stress case,” instead, and design for that human.” - Eric Meyer

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Thinking about stress is hard

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Stress causes

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developers.google.com/search/mobile-sites/

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“The designer should assume that people will be interrupted during their activities”
 
 - The Design of Everyday Things

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“…there are 6.4-billion people who are temporarily able-bodied. We are all changing at every moment.”
 
 - Kat Holmes

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• Emotional stress • Situational stress • Financial stress • Other stress… Stress causes

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“It may not be possible to reliably pre-detect whether a person wants to see their year in review, but it’s not at all hard to ask politely —empathetically— if it’s something they want. ”
 
 - Eric Meyer

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• Emotional stress • Situational stress • Financial stress • Other stress… Stress causes

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“No one could understand why you’d want to have that thing on your face, in the way of normal social interaction.” 
 – MIT Technology Review

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• Emotional stress • Situational stress • Financial stress • Other stress… Stress causes

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• Emotional stress • Situational stress • Financial stress • Other stress… Stress causes

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Inclusive design is good business

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“ But if our goal is to expand our market size, commonly called “Total Addressable Market” in business parlance as meaning the demographic range of your product or service, then the way to grow the TAM is to incorporate diversity into the content and product team.” - John Maeda
 creativemornings.com/blog/john-maeda-kat-holmes-on-designing-for- inclusiveness

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“For boomers, technology is contagious. And they don’t consider themselves technology dunces. Instead, they blame manufacturers for excessive complexity and poor instructions. ”
 
 - Rodgers

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“Growing up in Texas, I received many negative messages about my dark skin. Now here I was, 20 years later, too black for Snapchat.”
 
 - Y-Vonne Hutchinson www.technologyreview.com/s/602154/biased-by-design

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Find your stress case

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“Remember that “crisis” doesn’t have to mean a natural disaster or severe medical emergency. It can be a situation where an order has gone horribly wrong, or where a user needs information while rushing to the airport.”
 
 - Sara Wachter-Boettcher

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Problems

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1. No clue who creating for Problems

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WWAHD : what would a human do? “As you read aloud, pretend you’re talking to a real person and ask yourself “Would I say this to someone in real life?” Sometimes our writing makes us sound stodgier or colder than we’d like.”
 
 - Kate Kiefer Lee

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2. Create in a bubble Problems

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3. Narrow creators Problems

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4. No clear feedback channels Problems

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5. Experience left to design Problems

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6. Empathy theatre Problems

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uxplanet.org/empathy-and-product-design-669d71236fb2

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7. Empathy pain Problems

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At first glance everything looks fine, but it won’t stand up to scrutiny. As soon as such a website is stress-tested by actual usage across a range of browsers, the façade crumbles. - Resilient Web Design 8. Narrow testing Problems

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Tips

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1. Bit by bit…slowly does it Tips

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2. Create a culture of compassion Tips

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Create a culture of compassion 1. Exposure hours

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2. Empathy challenges Create a culture of compassion

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3. Testing by everyone on everything Create a culture of compassion

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3. Listen Tips

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Listen 1. Support

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Listen 2. Testing (again)… but not just you

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4. Embrace the stress cases Tips

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5. Know your stress cases Tips

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6. Gradual product loops Test Iterate Loop Tips

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7. Create journey maps Tips

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Building for the stress cases

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Thanks, any questions? Tammie Lister - @karmatosed speakerdeck.com/