DESIGN SPRINT
 Strategic IT Management 
 Speaker : Kenji Natsumoto
 in Yahoo! LODGE
 lecture and Workshop
 Aug. 4 Sat. 2018
 

profile
 After graduating from Tokyo National University of Fine Arts, TV Asahi Group, Dentsu Independent through the group.
 1998: Participate in new business of insurance business.
 2000: Participate in new business related to the distribution of building materials.
 2002: Participate in new business in IT field.
 2005: Participate in new business in food field.
 2017: Started commercialization of Design Sprint. It reaches the present.
 
 Kenji Natsumoto Speaker
 SPRINT Master I’m facilitation of the most design sprints in Japan. It is a leading expert in Japan. 
 2 

Time Schedule
 15:30 ~ 17:30 
 Introduction
 （10min.）
 ・Ice Break
 ・On recent business issues 
 Lecture（50min.）
 ・What is Design Sprint? 
 Workshop（50min.）
 
 ・The essence of the design sprint will be experienced by participants. 
 Closing（10min.）
 ・Sharing and learning among participants. 
 
 

4 Lecture
 

5 Design Sprint was born in Google. Design sprint is a time-constrained, six-phase process that uses design based thinking to reduce the risk when launching new product and service to the market. 
 デザインスプリント2.0J
 It has been developed by Jake Knapp, John Zeratsky and Braden Kowitz and being used in almost all industries.
 What is Design Sprint?
 

What’s happening in Japan?
 It is optimized by many famous enterprises. 
 6 

monthly workshop started in 2017
 7 1/11 3/7 4/5 5/10 7/5 8/2 9/6 10/4 11/13 11/22 12/6 第1回デザインスプリントを学ぶ会 
 デザインスプリント セミナー 
 デザインスプリント 特別セミナー 
 デザインスプリントセミナー 
 デザインスプリントセミナー＆ワークショップ 
 デザインスプリントセミナー＆ワークショップ 
 デザインスプリントワークショップ 
 デザインスプリントワークショップ 
 デザインスプリントワークショップ 
 デザインスプリントminiセミナー 
 デザインスプリントワークショップ 
 2017年 開催場所：Yahoo! LODGEイベントスペース 開催場所：Yahoo! LODGEイベントスペース 開催場所：Yahoo! LODGEイベントスペース 開催場所：Yahoo! LODGEイベントスペース 開催場所：Yahoo! LODGEイベントスペース 開催場所：Yahoo! LODGEイベントスペース 開催場所：Yahoo! LODGEイベントスペース 開催場所：Yahoo! LODGEイベントスペース 開催場所：Yahoo! LODGEイベントスペース 開催場所：SONY CITY 社員食堂 開催場所：Yahoo! LODGEイベントスペース 70名参加 38名参加 29名参加 87名参加 71名参加 36名参加 35名参加 18名参加 38名参加 55名参加 42名参加 

8 1/10 1/24 2/10 3/7 3/29 5/24 7/11 第11回デザインスプリントワークショップ 第12回デザインスプリントワークショップ 第13回デザインスプリントワークショップ 第14回デザインスプリントワークショップ デザインスプリントセミナー＆パネルディスカッション デザインスプリントセミナー「課題を特定する方法」 Yahoo!グループ社員向けデザインスプリント セミナー ＆ワークショップ 2018年 開催場所：Yahoo! LODGEイベントスペース 開催場所：SONY Creative Lounge 開催場所：Yahoo! LODGEイベントスペース 開催場所：Yahoo! LODGEイベントスペース 開催場所：SONY Creative Lounge 開催場所：SONY Creative Lounge 開催場所：Yahoo! LODGEイベントスペース 40名参加 38名参加 24名参加 33名参加 24名参加 35名参加 40名参加 ※これまでの開催されたイベントの中で、Yahoo!グループ社員の参加者数が過去最多とのこと。
 ※
 

Basic Phase
 9 By running this process at high speed in 3 days, we can obtain many business effects that we could not be done before.
 
 

Design Sprint includes various methods required for business.
 Design thinking
 Behavioral psychology
 
 Scrum (software development)
 First chess theory
 Prototype thinking
 
 Selection theory
 Impact dynamics
 Parkinson's law
 Forecast and Backcast
 Depth interview
 Brain dump method
 10 phase
 1
 phase
 2
 phase
 3
 phase
 4
 phase
 5
 phase
 6
 Understand Define Diverge Decide Prototyping Validate and many more.
 

Phase.1 / Understand
 11 You will write out mid term vision and issues individually.
 

Phase.2 / Define
 12 Define the optimal route for product usage.
 

Phase.3 / Diverge
 13 You will focus on the task and the facilitator will mediate to come up with the solution.
 
 

Phase.4 / Decide
 14 Ideas are overhanged and voted for the most innovative idea.
 

Phase.5 / Prototyping
 15 You will make prototypes that realize ideas as quickly as you need.
 

Phase.6 / Validate
 16 You will interview your customer and verify if prototype is worth for them. Take notes and decide the next action.
 
 

What is Design Sprint ? 17 
 In other words, we do hypothesis verification
 (Resolve business problems) at high speed, by the team.
 
 
 

18 Workshop
 

Workshop Schedule
 A Part of Phase3(Diverge) 
 [20min.]
 ・”Kakeawase Ideas” 
 A Part of Phase4(Decide) [20min.]
 ・”Silent Voting”
 

Part of Phase.3(Diverge) /”Kakeawase Ideas”
 
 They said that "excellent ideas come from outside the head".
 ”Kakeawase Ideas” is a method to derive completely new concepts and ideas in a very short period of time by combining one idea with another that they have no relevance to the theme at all.
 1 You will decide the theme. 2 Write out unrelated keywords.
 3 Combining 1 and 2, and write up images and words that you come up with instantaneously. Rule: 1. You can combine one keyword or more. 2. You can hold keywords when you have no idea what to do 3. Use intuition without too much thought. 4. Do not judge whether it is good or bad, write as much as possible. 

Part of Phase.3(Diverge) /”Kakeawase Ideas”
 1 You choose the theme. 2 Write out unrelated keywords.
 3 Combine1 and 2, and write up images and words that you com with instantaneously. 

Part of Phase.3(Diverge) /”Kakeawase Ideas”
 Please think about 5 scnerios “what smart speaker industry will be like in 10 years.“ You have 10 minutes 1 theme is Smart Speaker. 2 keywords are… 

Part of Phase.3(Diverge) /”Kakeawase Ideas”
 Portable fan Guest house (Airbnb..) Carbohydrate restriction harassment kabuki Mt Fuji Measures to cope with food shortage Avocado Burger Parallel carrier Open Innovation Change Maker 携帯扇風機 民泊 糖質制限 ハラスメント 歌舞伎 富士山 食料不足対策 アボカドバーガー パラレルキャリア オープンイノベーション チェンジ・メーカー 2 keywords are… 

24 Work Start !
 

25 Work Stop !
 

Part of Phase.4(Decide)/ ”Silent Voting”
 There are many methods to give ideas in the world, but is there a method to "narrow down ideas efficiently in a short time"?
 Design Sprint's "Silent Voting" is the world's most "method of efficiently narrowing down ideas in a short time" method.
 
 1 All members receive three blue stickers per person
 Write your most innovative 3 ideas.
 
 
 2 Choose number of the idea you think the best(1~3) and write the number on the stickers.
 3 Finally, the decision maker selects the most innovative idea with only one big green stickers.
 
 

Part of Phase.4(Decide)/ ”Silent Voting”
 Rule:
 1. The idea to vote can be your own idea or another member's idea
 2. You can cast any number of votes on any idea
 3. Please exhaust all seals
 
 

A Part of Phase.4(Decide)/ ”Silent Voting”
 member’s vote
 decision maker’s vote
 

29 Work Start !
 

30 Work Stop !
 

31 Appendix
 

32 Design Sprint does not use IT. 
 Design Sprint use handwritten, Everything.
 
 However, it is being actively used in leading companies, including Google.
 
 Why？
 

33 Because handwriting and PC typing are different parts of the brain.
 Handwriting vs PC typing.
 Although typing on a PC uses only a part of the brain, handwriting uses many ranges of many brains.
 That's why excellent ideas are easy to flash.
 
 

34 Closing...
 We are thinking, how to make analog work work for IT in the field.
 No matter how much IT is developed, analog work is important.
 
 As long as it is human ...
 

About Yahoo! LODGE
 35 Yahoo! LODGE is the most advanced open collaboration space in Japan. 
 

36 Thank You !
 
 Kenji Natsumoto