Building HTML Email Doesn't Have To Suck

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BUILDING HTML EMAIL DOESN'T HAVE TO SUCK @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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PLAIN TEXT @leemunroe

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HTML @leemunroe

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Thanks for choosing Mailgun. Please activate your account by clicking the button below.

Activate Mailgun Account

We may need to communicate important service level issues with you from time to time, so it's important we have an up-to-date email address for you on file.

Thanks and happy emailing, The Mailgunners

@leemunroe

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.container { background: #fff; border: 1px solid #eee; margin: 20px auto; max-width: 600px; padding: 20px; } p { margin: 0 0 20px; } .btn-primary { background: blue; border-radius: 5px; color: white; display: inline-block; padding: 5px 15px; } @leemunroe

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@leemunroe

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LITMUS TEST @leemunroe

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APPLE MAIL @leemunroe

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IPHONE @leemunroe

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OUTLOOK 2002 @leemunroe

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OUTLOOK 2013 @leemunroe

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GMAIL @leemunroe

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STATE OF HTML EMAIL @leemunroe

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@leemunroe

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30+ EMAIL CLIENTS @leemunroe

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@leemunroe

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53% MOBILE OPENS 1 1 Litmus 2015 State of Email Report. @leemunroe

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Email Client Share 2 2 Litmus February 2015. @leemunroe

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@leemunroe

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STYLESHEETS @leemunroe

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CSS3 @leemunroe

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Support for border-radius @leemunroe

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HTML5 @leemunroe

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Support for @leemunroe

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JAVASCRIPT @leemunroe

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IMAGES @leemunroe

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IMAGES ON BY DEFAULT? @leemunroe

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BUILDING HTML EMAIL @leemunroe

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TABLES @leemunroe

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Kevin Mandeville, Litmus @leemunroe

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or GTFO — Kevin Mandeville, Litmus @leemunroe

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or GTFO (Get To Fixing Outlook) — Kevin Mandeville, Litmus @leemunroe

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INLINE CSS @leemunroe

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.btn-primary { background-color: #348eda; border-radius: 5px; color: #fff; display: inline-block; font-weight: bold; padding: 12px 25px; text-align: center; text-decoration: none; } Activate Mailgun Account @leemunroe

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Activate Mailgun Account @leemunroe

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TARGET OUTLOOK @leemunroe

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TARGET WEBKIT @media screen and (-webkit-min-device-pixel-ratio:0) { STYLES TO HIDE/SHOW/MODIFY ELEMENTS } @leemunroe

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MEDIA QUERIES @media only screen and (max-width: 640px) { STYLES TO HIDE/SHOW/MODIFY ELEMENTS } @leemunroe

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UBER - APPLE MAIL @leemunroe

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UBER - IPHONE MAIL @leemunroe

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UBER - IPHONE GMAIL @leemunroe

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PROGRESSIVE ENHANCEMENT @leemunroe

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MOO - GMAIL @leemunroe

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MOO - OUTLOOK 2013 @leemunroe

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INTERCOM - GMAIL @leemunroe

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INTERCOM - OUTLOOK 2007 @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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WORKFLOW FOR HTML EMAIL @leemunroe

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DESIGN SYSTEMS @leemunroe

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Dave Rupert, Paravel @leemunroe

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Modules, not pages — Dave Rupert, Paravel @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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STATIC SITE GENERATORS . @leemunroe

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$ jekyll serve @leemunroe

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$ sass css/scss:css @leemunroe

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INLINE CSS @leemunroe

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$ premailer email.html @leemunroe

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COMPRESS IMAGES @leemunroe

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$ imagemin images @leemunroe

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ENOUGH IS ENOUGH @leemunroe

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AUTOMATE @leemunroe

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$ grunt @leemunroe

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GRUNTFILE.JS @leemunroe

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COMPILES SCSS TO CSS @leemunroe

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BUILDS HTML TEMPLATES WITH ASSEMBLE @leemunroe

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INLINES CSS WITH PREMAILER @leemunroe

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GENERATE PLAIN TEXT grunt-premailer @leemunroe

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COMPRESS & UPLOAD IMAGES grunt-contrib-imagemin @leemunroe

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SEND MYSELF THE EMAIL grunt-mailgun @leemunroe

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SEND LITMUS THE EMAIL grunt-litmus @leemunroe

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SEND TEMPLATES TO YOUR ESP @leemunroe

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SEND TEMPLATES TO YOUR CODEBASE @leemunroe

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SHOW ME @leemunroe

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github.com/leemunroe/grunt-email-workflow @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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$ grunt @leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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@leemunroe

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github.com/leemunroe/grunt-email-workflow @leemunroe

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@leemunroe @leemunroe

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RESOURCES REFERENCED * Grunt Email Workflow (github.com/leemunroe/grunt-email-workflow) * Mailgun (mailgun.com) * Rackspace (rackspace.com) * Litmus (litmus.com) * Jekyll (jekyllrb.com) * Middleman (middlemanapp.com) * Assemble (assemble.io) * Premailer (premailer.dialect.ca) * Grunt (gruntjs.com) * Gulp (gulpjs.com) * Sendwithus (sendwithus.com) * Mailchimp (mailchimp.com) * Campaign Monitor (campaignmonitor.com) @leemunroe