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3 1 Brave group History & Corporate Culture 30 Defining Brave group Chapter 03 Afterword Transcending Limits 8 Living the Details 12 Blazing Ahead 16 Creative & Conscientious 20 Respect First 24 Life to the Fullest 28 Chapter 02 16 Good Actions Chapter 01 About Brave group © Brave group Inc.️ 2 Brave Culture ~A Symphony of Innovations, Pioneering a Brighter T omorrow~ 3 Brave group's Purpose, Mission, Vision, Values 4 Background of Brave Culture creation 5 

The Brave Culture is . Brave group is comprised of members with a large diversity of backgrounds and talents; as such, we have created this document so that everyone can understand and act in accordance with and transcend nationality and other individual differences. In order to lay the foundations to create a wonderful era for the future generations, we have broken down that we hold dear. For each, we provide a description and examples of actions and behaviors that are regarded as at Brave group, as well as the contrary actions and behaviors with the label. We hope that this document will serve as a reference regarding our corporate culture at Brave group as well as guide you in what course of actions you should be taking, and whether these actions line up with our cultural values. a document that summarizes the cultural values and individual conducts that are highly valued at Brave group what it means to be part of Brave group the six core Values Good Actions Bad Actions © Brave group Inc.️ 3 

© Brave group Inc.️ 4 Purpose Brave group's Purpose, Mission, Vision, Values Mission Vision Values 

© Brave group Inc.️ 5 Background This Brave Culture was formulated in February 2025, when the group was comprised of 17 companies (including Brave group). Due to this extremely rapid growth, aspects of the core . Brave group corporate culture and values may have become diluted in some instances At the time, many things were happening in Japan and overseas, including the establishment of new companies, business integration of existing companies, and the establishment of overseas offices. As a result, members with various backgrounds and talents came to become a part of Brave group. 

Vision Mission Purpose Background © Brave group Inc.️ 6 Thus was born Brave Culture ~A Symphony of Innovations, Pioneering a Brighter Tomorrow~ As such, we are sharing . and create a shared understanding to cohesively take on new challenges. examples of actions and conducts that we consider to be representative of Brave group In order to face the challenges ahead together, we would like to reaffirm Brave group’s Purpose, Mission, Vision, and Values Values 

In this section we will review each Value and provide examples of conducts that would be regarded as Good Action. 16 © Brave group Inc.️ 7 Use this section as a reference of the prescribed courses of actions for different situation and try to apply them for yourself. 

© Brave group Inc.️ 8 Be receptive to societal changes and become one of those that will bring the next big changes. I never did it! I can’t do it! - Free yourself from those mental shackles and readily take on new challenges. 16 Good Actions Eclipse the past Stay critical Forge ahead 

To always rise above one’s past. To keep looking back on everyday experiences. To always strive to become better by any measure, even by 1%. Today more than yesterday. Tomorrow more than today. To achieve what felt impossible before. © Brave group Inc.️ 9 Giving up without putting any efforts Quitting after a single failure Ignoring lessons from the past Eclipse the past 16 Good Actions 

To keep away from the trappings of false common sense. To keep one’s mind flexible and free from outdated conventions and archaic customs. To keep sparking surprise and excitement for people. Stay critical 16 Good Actions © Brave group Inc.️ 10 Being enslaved to outdated wisdom Deferring blindly to societal norms Disregarding the opinions of others 

To move in directions that no one anticipated. To keep pushing ourselves forward with ever new challenges. To strive for new experiences regardless of position and responsibilities. To always aim for new heights. Forge ahead 16 Good Actions © Brave group Inc.️ 11 Living in other people's shadow Shunning new experiences and challenges Stagnating in one's comfort zone 

Take pride as a professional focused on and excellence. Keep a focus even on the smaller details in order to consistently deliver true and through. 16 Good Actions © Brave group Inc.️ 12 Maintain diligence Commit to excellence Master a craft 

To never forget the fundamentals. To thoroughly do simple things that anyone can do. To the extent that no one else can do them. 16 Good Actions © Brave group Inc.️ 13 Compromising on small matters Producing untidy results Second-guessing one’s work unproductively Maintain diligence 

T o only deliver a work of highest quality in all circumstances. T o continuously honing one’s skills. T o understand craftsmanship and share it with everyone. 16 Good Actions © Brave group Inc.️ 14 Commit to excellence Remaining complacent Factoring only emotions Neglecting clear communications of intents 

To turn education and experience into a mastercraft. To develop a keen eye through experience. To focus and leverage skills in a meaningful way without wasting time. 16 Good Actions © Brave group Inc.️ 15 Ignoring the greater picture Focusing exclusively on a single aspect Sticking to a unique point of view Master a craft 

Rise to each and every challenge to continually reach for success. Persevere through by blazing through without being held back by failures or others. 16 Good Actions © Brave group Inc.️ 16 Trailblaze ahead Act decisively Optimize processes 

To realize one’s full potential by acting quickly and decisively. To always accept new challenges and aim for greater heights. To always stay ahead and seize opportunities. 16 Good Actions © Brave group Inc.️ 17 Trailblaze ahead Waiting for others to make the first move Hesitating in fear of failure Lagging behind without matching one’s pace 

To make progress through decisive actions. To trailblaze ahead of everyone without being held by back mistakes or hesitations. To have the courage to make the first move. Act decisively 16 Good Actions © Brave group Inc.️ 18 Wavering endlessly Shying away from making decisions Staying inflexible 

To continuously refine processes and eliminate wastes. To be willing to make great changes for the greater good.
 To create value and improve efficiency at every level. 16 Good Actions © Brave group Inc.️ 19 Optimize processes Ignoring the meaning of one’s work Missing deadlines Resting on one’s laurels 

Aim to positively impact society by bringing joy to the people. Keep searching for sources of economic empowerment and sensational emotions. 16 Good Actions © Brave group Inc.️ 20 Keep costs in check Use resources strategically Create value through emotions 

To accurately assess necessary costs. To think up of new ways to create value to move people's hearts and the economy dynamically. To maximize results and minimize waste. 16 Good Actions © Brave group Inc.️ 21 Keep costs in check Disregarding the company’s objectives Overspending recklessly Doubling down on wasteful endeavors 

To make good use of human, material, financial, information and time resources. To strategically allocate limited resources.
 To efficiently process resources into great assets. 16 Good Actions © Brave group Inc.️ 22 Use resources strategically Overlooking the available resources Rushing ahead without a plan Stretching resources inefficiently 

16 Good Actions © Brave group Inc.️ 23 Create value through emotions To always pursue economic performances with sincerity. To create a sustainable environment for the business to thrive. To make hearts move along with the economical landscape. Discounting profitability Glossing over the value of experience Chasing only after fads 

Cooperate with your peers as team unity is a driving factor for accomplishments in innovative fields. Hold respect for your peers in your heart and support each other through adversity. 16 Good Actions © Brave group Inc.️ 24 Give credit where it's due Uphold honor and values Commit wholeheartedly 

To hold your peers in esteem and celebrate their personal achievements and results. To always show gratitude for any form of help received. To always express appreciation for the contributions of others. 16 Good Actions © Brave group Inc.️ 25 Give credit where it's due Staying out of tune with reality Stifling new opportunities and challenges Envying the success of one’s peers 

16 Good Actions © Brave group Inc.️ 26 Uphold honor and values To respect one’s peers, their words and ideas. To keep an open mind towards others without forcing one’s own values.
 To show consideration and understanding towards others in any circumstances. Imposing one's values forcefully Suppressing the voices of others Taking unfair advantage of one’s posiiton 

16 Good Actions © Brave group Inc.️ 27 Commit wholeheartedly To fully open up to others without duplicity. To be able to rely on others and achieve more than what could be done by a person alone. To become a reliable team member by understanding one’s assets and by sharing ideas and opinions. Lacking consideration for one’s peers Engaging in hypercriticism Withholding thoughts and intentions 

We should cherish our private moments just as much as work. From family to recreation and hobbies, let’s continue enjoying and enriching our daily lives. 16 Good Actions © Brave group Inc.️ 28 Bring joy from life to work 

Bring joy from life to work 16 Good Actions © Brave group Inc.️ 29 To improve oneself even outside of the context of work. To leverage the rich experiences in daily life in new ways. To live a most fulfilling life. Wasting one’s days away Missing out on life and experience Squandering one’s experience 

13 14 15 Give credit where it's due Uphold honor and values Commit wholeheartedly 07 08 09 Trailblaze ahead Act decisively Optimize processes 01 02 03 Eclipse the past Stay critical Forge ahead 16 Bring joy from life to work 10 1 1 12 Keep costs in check Use resources strategically Create value through emotions 04 05 06 Maintain diligence Commit to excellence Master a craft © Brave group Inc.️ 30 Defining Brave group 

2020 2019 © Brave group Inc.️ 31 Noguchi is appointed as CEO and aims to revive the company. 2021 2018 2017 Company name changed to Unlimited, Inc. Establishment of Virtual YouTuber Inc. Company name changed to Brave group, Mission Bringing smiles to the world through entertainment Vision Building a New Future for the Entertainment Industry Values Enjoy ＆ Money / Team Brave / Blazing Speed / Resultism / Self- condemnation Make the next generation of IP, 
 and surprise the world. 〜 Create next-generation IP and bring surprise and excitement to the world 〜 Brave History & Culture 

2022 © Brave group Inc.️ 32 Mission Strike wonder in 8 billion hearts Vision Become a comprehensive entertainment trading company that leads the Metaverse economic zone. Values Overcome boundaries / It’s in the details / Blazing Speed / Creative and economical / Founded on respect / Enjoy life Purpose Japanese Adventure, World Wide Romance Mission Strike wonder in 8 billion hearts Vision A Symphony of Innovations, Pioneering a Brighter Tomorrow Values Transcending Limits / Living the Details / Blazing Ahead / Creative & Conscientious / Respect First / Life to the Fullest Creation of this document Motto Revolution Motto Awakening 2023 Announced new management structure. Renewed Mission, Vision and Values 2024 2025 Renewed corporate identity, vision, logo as well as defining a new purpose. A motto: Awakening, was set for the first time. 

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