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ςοΫϒϩάΛੳ͔ͯͬ͠
ͨ࢝ΊΔίπɾଓ͚Δίπ
1
%FW3FM+BQBO$0/'&3&/$&
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DAY 2019/02/14
ࣗݾհ
2
@goofmint
fb.me/goofmint
த ಞ࢘
גࣜձࣾMOONGIFTදऔక
https://www.moongift.co.jp
ΤόϯδΣϦετɾίϛϡχςΟϚωʔδϟʔ
ίϛϡχςΟ
ओ࠵
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ΞδΣϯμ
• ςοΫϒϩάʹ͍ͭͯ
• ςοΫϒϩάͷ՝
• Α͋͘Δࣦഊ
• ޭɾଓ͚ΔͨΊͷΈ
• ࣮ྫ
• ࢀߟใ
3
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ςοΫϒϩάʁ
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ςοΫϒϩάͱʁ
• اۀ͕ӡӦ͢Δٕज़ܥϒϩά
• ࣥචऀࣾΤϯδχΞ͓ΑͼσβΠφʔ
ʢ࣌ʑ֎෦ϥΠλʔʣ
5
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ςοΫϒϩάͷओͳత
6
求人
ブラン
ディング
集客
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ςοΫϒϩάͷମ੍
7
์λΠϓ
ϝσΟΞλΠϓ
ϚʔέςΟϯάλΠϓ
݉λΠϓ
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ςοΫϒϩάͷKPI
• ݄ͷߘهࣄ
• PV
ιʔγϟϧڞ༗ؚΉ
• هࣄ͔Βͷίϯόʔδϣϯ
͍߹ΘͤɺٻਓΤϯτϦʔ
8
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9
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ॻ͖खෆ
1. ॻ͕࣌ؒ͘ͳ͍
2. ॻ͘ωλ͕ͳ͍
3. ͳͥॻ͘ͷ͔͔Βͳ͍
4. ެ։͢Δͷ͕ා͍
10
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ձࣾͷจԽ
• Ξτϓοτ͢ΔจԽ͕ͳ͍
• ΞτϓοτΛྭ͢ΔจԽ͕ͳ͍
• ΞτϓοτΛڐ͞ͳ͍ʢҾ͖ൈ͖ࢭʣ
• ΄Μͷਓ͔͠ॻ͔ͳ͍
• ࣗࣾಛघͩͱݴ͏ࢥ͍ࠐΈ
11
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ϋʔυϧ
• ͍͢͝هࣄΛॻ͔ͳ͍ͱ͍͚ͳ͍ͱ͍͏ϓϨογϟʔ
• ϨϏϡʔ͕ଟ͍ɺ๏νΣοΫ͕͋Δ
• ϨϏϡʔ͢Δਓ͕͕͔͔ͯ࣌ؒ͘͠Δ
12
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Α͋͘Δࣦഊ
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ࣦഊͷਆ8
•ݫີͳKPI
•͍͖ͳΓτοϓεϐʔυ
•ಗ໊Ͱͷߘڧཁ
•์
14
•ݫີͳϨϏϡʔମ੍
•ཚཱ
•ΠϯηϯςΟϒθϩ
•ΠϯηϯςΟϒͷΈ
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ࣦഊͷਆ8
•ݫີͳKPI
•͍͖ͳΓτοϓεϐʔυ
•ಗ໊Ͱͷߘڧཁ
•์
15
•ݫີͳϨϏϡʔମ੍
•ཚཱ
•ΠϯηϯςΟϒθϩ
•ΠϯηϯςΟϒͷΈ
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ࣦഊͷਆ8
•ݫີͳKPI
•͍͖ͳΓτοϓεϐʔυ
•ಗ໊Ͱͷߘڧཁ
•์
16
•ݫີͳϨϏϡʔମ੍
•ཚཱ
•ΠϯηϯςΟϒθϩ
•ΠϯηϯςΟϒͷΈ
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ࣦഊͷਆ8
•ݫີͳKPI
•͍͖ͳΓτοϓεϐʔυ
•ಗ໊Ͱͷߘڧཁ
•์
17
•ݫີͳϨϏϡʔମ੍
•ཚཱ
•ΠϯηϯςΟϒθϩ
•ΠϯηϯςΟϒͷΈ
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ࣦഊͷਆ8
•ݫີͳKPI
•͍͖ͳΓτοϓεϐʔυ
•ಗ໊Ͱͷߘڧཁ
•์
18
•ݫີͳϨϏϡʔମ੍
•ཚཱ
•ΠϯηϯςΟϒθϩ
•ΠϯηϯςΟϒͷΈ
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ࣦഊͷਆ8
•ݫີͳKPI
•͍͖ͳΓτοϓεϐʔυ
•ಗ໊Ͱͷߘڧཁ
•์
19
•ݫີͳϨϏϡʔମ੍
•ཚཱ
•ΠϯηϯςΟϒθϩ
•ΠϯηϯςΟϒͷΈ
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•ݫີͳKPI
•͍͖ͳΓτοϓεϐʔυ
•ಗ໊Ͱͷߘڧཁ
•์
20
•ݫີͳϨϏϡʔମ੍
•ཚཱ
•ΠϯηϯςΟϒθϩ
•ΠϯηϯςΟϒͷΈ
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ࣦഊͷਆ8
•ݫີͳKPI
•͍͖ͳΓτοϓεϐʔυ
•ಗ໊Ͱͷߘڧཁ
•์
21
•ݫີͳϨϏϡʔମ੍
•ཚཱ
•ΠϯηϯςΟϒθϩ
•ΠϯηϯςΟϒͷΈ
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ࣦഊͷਆ8
•ݫີͳKPI
•͍͖ͳΓτοϓεϐʔυ
•ಗ໊Ͱͷߘڧཁ
•์
22
•ݫີͳϨϏϡʔମ੍
•ཚཱ
•ΠϯηϯςΟϒθϩ
•ΠϯηϯςΟϒͷΈ
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ޭɾଓ͚Δ
ͨΊͷΈ
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ޭͷεςοϓ
24
1. తΛڞ௨ೝࣝ͢Δ
2. ମ੍Λ͑ΔʢࣥචɺฤूɺϨϏϡʔʣ
3. ؇͍KPIઃܭ
4. খ͞ͳΞτϓοτ͔Βੵ
5. ࣾͰΓ্͛Δ
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తΛఆΊΔ
• ٻਓʁϒϥϯσΟϯάʁPVʁจԽܗʁ
• ؇͘͡ΊΔɺݫີʹΓա͗ͳ͍
• ؤுΓ͗͢ͳ͍Ͱ͡ΊΒΕΔهࣄ
25
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ฤूମ੍ͷཱ֬
• ฤूνʔϜͷ༗ແςοΫϒϩά൱ͷ伴
• ฤूνʔϜ݉ͰՄ
26
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؇͍KPI
• ຊʹ400Ҏ্͋ΔςοΫϒϩάͷதͰཱͭͷࠔ
• ୈࡾऀͷΞΫγϣϯ͕ඞཁͳίϯόʔδϣϯୡͰ͖ͳ͍Մೳੑେ
• ͚ࣗͨͪͩͰୡͰ͖ΔඪΛܝ͛Δ
27
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·ͣϝϞ͔Β
• ੵ͢ΔจԽΛ࡞Δ
• ϝϞͷத͔ΒΩϥϦͱޫΔͷΛϒϩάهࣄʹͯ͠ཉ͍͠ͱ
͓ئ͍͢Δ
• վળܥهࣄͰվળલͷঢ়ଶ͕֬ೝͰ͖ͳ͍ͱ͍͚ͳ͍ͷ
ͰɺϝϞ͕ʹཱͭ
28
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ࣾͰΓ্͕Δ
• νϟοτͰγΣΞ͢ΔɺϦΞΫγϣϯ͢Δ
• Ϧʔμʔɺ্࢘ɺ͕ࣾίϝϯτ͢Δ
• ιʔγϟϧϝσΟΞͰγΣΞ͢ΔɺϦπΠʔτ͢Δ
29
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ͦͷଞͷTips
• هࣄࣥචۀ
• ෑډΛԼ͛Δɺͱʹ͔͘Լ͛Δ
• υΩϡϝϯςʔγϣϯจԽͷཱ֬
30
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࣮ྫ
31
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MIXI
• ΤϯδχΞϦϯάϒϩάɺ
ZennɺϛΫγϧͳͲ
• MIXI DEVELOPERS ݄2ʙ3ຊ
• ϛΫγϧ ݄5ʙ8ຊ
• Zenn ݄3ʙ4ຊ
32
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͘͞ΒΠϯλʔωοτ
33
• ͘͞ΒͷφϨοδɺ͘͞ϚΨ
• ͘͞ΒͷΰʔϧσϯΧϨϯμʔ
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Ϋϥεϝιου
34
• 20ʙ30هࣄ/
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ϝϧΧϦ
36
• ϝϧΧϦΤϯδχΞϦϯάɺnote
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ࢀߟ
37
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ϋϒܕ
38
IUUQT[FOOEFWDBUOPTFBSUJDMFTDCBB
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ൺֱ
39
自社テックブログ ハブ
Qiita organization/
Zenn publication
一覧性 ˕ ˕ ˕
個別記事 同一ドメイン 別ドメイン 同一ドメイン
内容の自由度 △ ˕ ○
品質担保 ˕ △ △
所有権 企業 個人 個人
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اۀٕज़ϒϩά
40
IUUQTIBUFOBCMPHEFW
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·ͱΊ
41
• എ৳ͼͤͣɺͰ͖Δ͜ͱ͔Βίπίπͱ
• ΞτϓοτจԽ
• ฤूɾϨϏϡʔମ੍͕伴
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DAY 2019/02/14
👋 Thanks!
@goofmint
fb.me/goofmint
͝ײ͓ͪ͠·͢ʂ