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PERFECTION KILLED THE CREATIVE STAR PERFECTION KILLED THE CREATIVE STAR EMILY CRESSEY @EMILYVC_

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@EMILYVC_ WDC2017 A TINY BIT ABOUT ME… A TINY BIT ABOUT ME… Just over 3 years working in the industry Web Designer soon to be Product Designer Started off as a Front-end Dev now 70/30
 design/development

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@EMILYVC_ WDC2017

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AND THE CHALLENGE BEGINS AND THE CHALLENGE BEGINS @EMILYVC_ WDC2017

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LET’S GET PERSONAL LEVEL 1 LET’S GET PERSONAL @EMILYVC_ WDC2017

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SHARING IS CARING SHARING IS CARING Being vulnerable is not a crime – Everyone needs to start somewhere – Build each other up not tear each other down – Life is not one big highlight reel SOME THINGS TO REMEMBER @EMILYVC_ WDC2017

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@EMILYVC_ WDC2017 LEVEL 2 DEFINING PERFECTION DEFINING PERFECTION

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PERFECTION PERFECTION 1.Having all the required or desirable elements, qualities, or characteristics; as good as it can possibly be. ADJECTIVE: PERFECT 2.the action or process of improving something until it is faultless. @EMILYVC_ WDC2017

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WHO’S THE ONE TO JUDGE? WHO’S THE ONE TO JUDGE? WHO’S TO SAY WHEN SOMETHING IS PERFECT? Me? You? The industry? The computer? @EMILYVC_ WDC2017

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@EMILYVC_ WDC2017 DESIGN IS SUBJECTIVE DESIGN IS SUBJECTIVE

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LEVEL 3 TECHNICALITY VS CREATIVITY TECHNICALITY VS CREATIVITY @EMILYVC_ WDC2017

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BEFORE YOU’VE EVEN BEGAN BEFORE YOU’VE EVEN BEGAN THE THINGS YOU COULD QUESTION What kind of pixel grid do I want to use? What stroke should I use? What spacing am I going to use? How do I make this look amazing like others do? @EMILYVC_ WDC2017

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THAT VOICE… THAT VOICE… THE ONE THAT TELLS YOU… @EMILYVC_ WDC2017

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I’M NEVER GOING TO MAKE THIS LOOK GOOD ENOUGH “ “ “ “ @EMILYVC_ WDC2017

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IS THIS GOOD ENOUGH YET? “ “ “ “ @EMILYVC_ WDC2017

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WOULD I BE BETTER JUST STARTING AGAIN? “ “ “ “ @EMILYVC_ WDC2017

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PERFECT WHY CAN’T I GET THIS PERFECT?!?! “ “ “ “ @EMILYVC_ WDC2017

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IT’S EXHAUSTING IT’S EXHAUSTING @EMILYVC_ WDC2017

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@EMILYVC_ WDC2017

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CHRISTOPH NIEMANN CHRISTOPH NIEMANN

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SPARK SPARK @EMILYVC_ WDC2017

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BE FREE SPIRITED BUT KNOW WHERE YOU’RE GOING, BE A RUTHLESS EDITOR AND A CARELESS ARTIST “ “ “ “ @EMILYVC_ WDC2017

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LEVEL 4 PIXEL PERFECTION PIXEL PERFECTION @EMILYVC_ WDC2017

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SPEAKING FROM PERSONAL EXPERIENCE Leave the developer to do their job Why not make that design exactly as you want
 to see it built? Take out the guesswork. WHEN TO BE ‘PIXEL PERFECT’ WHEN TO BE ‘PIXEL PERFECT’ @EMILYVC_ WDC2017

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SHOULD DEVELOPERS DESIGN AND DESIGNERS DEVELOP? SHOULD DEVELOPERS DESIGN AND DESIGNERS DEVELOP? @EMILYVC_ WDC2017

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LOL NO LOL NO @EMILYVC_ WDC2017

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@EMILYVC_ WDC2017

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BUT WHAT ABOUT VISUAL PERCEPTION? BUT WHAT ABOUT VISUAL PERCEPTION? @EMILYVC_ WDC2017

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@EMILYVC_ WDC2017

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@EMILYVC_ WDC2017

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LEVEL 5 TAKING OUT THE GUESSWORK TAKING OUT THE GUESSWORK @EMILYVC_ WDC2017

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PURPOSE BEFORE PRETTINESS REALLY, YOU’RE NOT DESIGNING FOR YOURSELF REALLY, YOU’RE NOT DESIGNING FOR YOURSELF Use data to influence creative decisions Use your audience and research Bring it back to the user Design for your chosen platform @EMILYVC_ WDC2017

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LEVEL 6 BEING IMPERFECT BEING IMPERFECT @EMILYVC_ WDC2017

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EMBRACE IMPERFECTION EMBRACE IMPERFECTION SILENCE THE VOICES Explore more experimental paths Be fearless They're not flaws they're human flair Being an artist is just the same as being an athlete @EMILYVC_ WDC2017

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@EMILYVC_ WDC2017

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MISSON COMPLETE @EMILYVC_ WDC2017

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THANK YOU THANK YOU @EMILYVC_ WDC2017