#DesignInTech
@ B E N P E C K • @ E X P E R T I C I T Y
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T H E J O Y O F H E L P F U L E X P E RT I S E
www.experticity.com • @experticity
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P R O D U C T D E S I G N E R S , M A N A G E R S A N D M A K E R S
www.frontutah.com • @frontutah
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# D E S I G N I N T E C H
1. Design, Tech, Business
2. Generalist v Specialist?
3. You = Skills + Business
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“Tech companies, and investors, are increasingly seeing
the value of designers who know how to work with and
within the constraints of the tech industry”
- John Maeda
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Startup • Agency / Studio • Software (Enterprise, B2B, B2C)
D E S I G N , T E C H , B U S I N E S S
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“[Silicon Valley] didn’t think a designer could build and
run a company. They were straight up about it. We
weren’t MBAs, we weren’t PhD students from Stanford.
Being designers they thought we were people that
worked for people that ran companies.”
- Brian Chesky (Co-Founder of Airbnb)
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“27 startups that were co-founded by designers have been acquired since 2010
by companies like Google, Facebook, Adobe, LinkedIn, Dropbox, and Yahoo”
- John Maeda
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S TA RT U P
E X P E R T I C I T Y
Private • Employees 250+ • Product Designers 4
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No content
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S TA RT U P
A U T H E N T I C J O B S
Private • Employees 2 • Designers - 1
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Ratio for Early Stage,
Design-Conscious Startups
1:4 to 1:5
Designer : Engineers
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A G E N C Y
T E E H A N + L A X
Acquired • Employees 41
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A G E N C Y
A D A P T I V E PA T H
Acquired • Employees 41
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Are design service agencies dead?
I don’t know.
http://www.wired.com/2014/12/disappearing-business-of-design/
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S O F T WA R E
A D O B E
Public • Employees 10,000+ (12,074 On Linkedin) • Designers - 236
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“Thirteen (10%) of the 2014 Fortune 125 companies have
executive-level positions or CEO support for design.
Note that Nike’s CEO is a designer.”
- John Maeda
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Depends on who you are.
G E N E R A L I S T V S P E C I A L I S T ?
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“Generalists change the world; specialists perfect it”
- Ross Floate
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P R O D U C T I D E AT I O N
Investigate
Involve
Imagine
Iterate
Illustrate
Interface
Interact
Implement
(Research)
(Test)
(Map)
(Draw)
(Wire)
(Visual)
(Prototype)
(Develop)
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I N V E S T I G AT E
( R E S E A R C H )
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I N V O LV E
( T E S T )
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I M A G I N E
( M A P )
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I T E R AT E
( D R A W )
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I L L U S T R AT E
( W I R E )
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I N T E R FA C E
( V I S U A L )
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I N T E R A C T
( P R O T O T Y P E )
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I M P L E M E N T
( D E V E L O P )
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Do it all, or don’t. Figure out what you do best, then figure out the
business that values who you are.
Y O U = S K I L L S + B U S I N E S S
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P R O D U C T I D E AT I O N
Investigate
Involve
Imagine
Iterate
Illustrate
Interface
Interact
Implement
(Research)
(Test)
(Map)
(Draw)
(Wire)
(Visual)
(Prototype)
(Develop)
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P R O D U C T I D E AT I O N
Investigate
Involve
Imagine
Iterate
Illustrate
Interface
Interact
Implement
(Research)
(Test)
(Map)
(Draw)
(Wire)
(Visual)
(Prototype)
(Develop)
V I S U A L D E S I G N E R
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Investigate
Involve
Imagine
Iterate
Illustrate
Interface
Interact
Implement
(Research)
(Test)
(Map)
(Draw)
(Wire)
(Visual)
(Prototype)
(Develop)
P R O D U C T I D E AT I O N
S T Y L E G U I D E
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Investigate
Involve
Imagine
Iterate
Illustrate
Interface
Interact
Implement
(Research)
(Test)
(Map)
(Draw)
(Wire)
(Visual)
(Prototype)
(Develop)
P R O D U C T I D E AT I O N
D E S I G N I N T H E B R O W S E R
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# D E S I G N I N T E C H
1. Design, Tech, Business
2. Generalist v Specialist?
3. You = Skills + Business
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T H A N K S
@ B E N P E C K • @ E X P E R T I C I T Y