Undercover UX - Speaker Deck

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Undercover UX The business of design & the undercover user experience agent.

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Me Who is this guy? You probably haven’t heard of me. That’s ok, right?

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Undercover a person (or their activities) involved in or involving secret work within a community or organization.

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Can you work Undercover? is trying to make a difference possible while being an undercover ux designer?

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No. Why, you ask? Well, lets discuss.

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Undercovering Myths

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“good design arises as much from the internal structure of a company as from whether or not it’s a priority” - Hartmut Esslinger

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“I explained that to make design a core element of Apple’s corporate strategy, it would have to be seen as a leadership issue; world-class design can’t work its way up from the bottom, watered down by the motivations and egos of every layer of management it passes through.” - Hartmut Esslinger

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“…bottom-up design never succeeds, because even good efforts by departments within such systems remain insulated within the layers of the company’s organizational structure and everything really new, courageous and potentially game-changing is destroyed by its passage through ‘the gates of rejection.’” - Hartmut Esslinger

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“Designers couldn’t simply be at the table: They had to be in charge. Beautiful design requires designers in charge.” - Hartmut Esslinger

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Being “In Charge”

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In Charge: What I first thought an “in charge” designer has to win awards

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In Charge: What I thought next an “in charge” designer has to tell the internet who’s in charge

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In Charge: What I thought next an “in charge” designer doesn’t need help, or to be told what to do

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In Charge: What I think now its not about me. it’s not about control. its about the people who use what I help make. its about being part of something, something bigger than me. Lead, don’t control.

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“Leadership is about encouraging acts of greatness... Don’t take control, give control” - David Marquet

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The Business of Design

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Lead Generation: What I think now YouTube Kickstarter Meetup etc.

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Leadership i think we’re afraid. i think we fear speaking up when we feel low on the totem pole. we say “how can I lead when no one gives me the opportunity”

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“We need to fear the consequences of our work more than we fear speaking up” - Mike Moneiro

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Leadership people struggle with feeling creatively satified. what they truely want is to make a difference. to do that we need to be surrounded by our tribe, people that have similar goals and vision. if you don’t have that now, find one, make one, join one.

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Leadership my experticity leadership experience. i’m trying to make less excuses.

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Leadership Journey started as a front-developer/designer. messed up and made a name for myself.

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Leadership Journey: Internal developer tribe did I start a mini tribe? kinda, in a way. a tribe of developers that would watch the logs every time something was released to make sure I didn’t mess up again.

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Leadership Journey: Dev to UX moved from front-end dev into user experience over the years. asked for support and recieved it openly. i’ve been able to make great things with great people because we work together.

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Leadership Journey: Promotive design prototype code

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Leadership Journey: 3point5 simple wireframe design code

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Leadership Journey: Store wireframes (14 screens) design theming (4 brand designs) interaction rules admin integration strategy code

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Leadership Journey: Admin wireframe design patterns, standards interaction rules

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Leadership Journey: Expert Profiles wireframes (many) prototype (client roadshow, user test) user interviews, interaction testing design interaction rules / usability long term roadmap strategy

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Leadership Journey: Come out from under the covers do I know everything about leadership. no. i’m just getting started. i’m grateful for what i’ve learned so far and hope to continue to share it with you in the future.

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Creatively Inspired: The Great Discontent strive to be creatively inspired and lead. http://twominuteswithtgd.com/

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Thank you. benpeck.com @benpeck experticity.com @experticity