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S T R E N G T H S W E A K N E S S E S I N T E R N A L FA C T O R S T H E O R G C A N C O N T R O L O P P O RT U N I T I E S T H R E AT S E X T E R N A L FA C T O R S T H E O R G H A S T O R E S P O N D T O 

C U LT U R E S T R E N G T H S : A D D VA L U E G I V E A C O M P E T I T I V E E D G E Ethos Beliefs Image Structure E X P E RT I S E U N I Q U E Q U A L I T I E S R E S O U R C E S People How important? Exclusive to your organization Financials Facilities W E A K N E S S E S : D I L U T E VA L U E R E D U C E C O M P E T I T I V E E D G E I N T E R N A L 

S T R E N G T H S • W H A T D O W E D O W E L L ? • W H A T Q U A L I T I E S O R A S P E C T S P E R S U A D E D O U R A U D I E N C E T O C H O O S E U S ? • W H A T R E S O U R C E S D O W E H A V E ? • W H A T D O O T H E R S S E E A S O U R S T R E N G T H S ? • W H A T A R E A S A R E W E S E E N A S A N E X P E R T I N ? • W H A T A D VA N TA G E S D O W E H A V E O V E R T H E C O M P E T I T I O N ? 

W E A K N E S S E S • W H A T C A N B E I M P R O V E D O R A LT E R E D ? • W H A T D O W E D O B A D LY ? • H O W D O W E C O M PA R E W I T H O T H E R S ? • H O W D O E S O U R P E R F O R M A N C E C O M PA R E W I T H O U R C O M P E T I T O R S ? • W H A T H A V E O U R C U S T O M E R S T O L D U S ? • H O W D I D W E R E S P O N D T O T H I S F E E D B A C K ? • W H A T S H O U L D W E A V O I D ? • H A V E W E S E L F - I M P O S E D A N Y C O N S T R A I N T S ? 

O P P O RT U N I T I E S & T H R E AT S A R E E X T E R N A L P R E S S U R E S T H E O R G A N I Z AT I O N H A S T O R E S P O N D T O E X T E R N A L Third Parties: (not customers), suppliers, partners, competitors, media, government The Market: Segment or sector in which you operate Eco-System: Technology, social, economic and political environment. 

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