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SaaS success depends on what users do, not just where they go. #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Why SaaS Needs Custom Event Tracking in GA4 Visit → Sign-up → Onboarding → Feature Use → Upgrade #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Default GA4 Metrics SaaS Needs First_visit User Engagement Form_submit Qualified Lead Conversion Session_start Onboarding Progress User_engagement Feature Adoption Metrics Complete list: https://support.google.com/analytics/answer/9234069?hl=en #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Custom events allow you to #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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What you’ll learn today #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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How to configure custom events in GA4 💘 with the help of our dearest GTM 💘 #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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How to decide which type of custom events should you track to optimize your SaaS business #brightonseo

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#brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Setting up a custom event in GA4 via GTM #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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1/6 - Create a new tag in GTM #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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2/6 - Select event type #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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3/6 - Define the event #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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4/6 - Create a trigger to fire event #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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5/6 - Debug in Preview Mode #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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6/6 - Observe event counts #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Custom event types that align with SaaS business goals #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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#brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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👥 User acquisition and engagement #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Question: Which pages do users engage with? #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Track events such as sign_up newsletter_sign_ups #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Track events such as blog_shares clicks_on_in_content_links #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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🧲 Lead generation #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Question: Which landing pages generate the most interest of potential users? #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Track events such as contact_request button_clicks #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Track events such as feature_demo live_chat_interactions #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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⛓ Search and navigation #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Question: Which links are being ignored? #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Track events such as internal_link_click cta_click #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Track events such as sign_up_click footer_link_click #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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❤ Product usage and feature adoption #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Question: How do users interact with the product & which features are popular? #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Track events such as downgrade_button copy_invite_link #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Track events such as export_html custom_modules #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Tips for better custom event tracking #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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#brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo event_1 event_2

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Focus on high-value action #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Test before submit #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Educate your team #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Key Takeaways ✔ Custom events let you track actions that matter. ✔ Setting up events in GA4 is simple but powerful—focus on high-value actions. ✔ Use event data to optimize onboarding, feature adoption, and conversion funnels. ✔ Small tracking tweaks can lead to significant business growth. #brightonseo /bengu-sarica-dincer/ @bngsrc @bngsrc.bsky.social @brightonseo

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Have you met me? #brightonseo /bengu-sarica-dincer/ @bngsrc THANK YOU! To get the presentation @bngsrc.bsky.social More custom event examples: https://docs.google.com/spreadsheets/d/1DefEJuR2RPk8r 0p_EWrfZhbBb-YL3L0umywCYEvsTEw/edit?usp=sharing