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The Ten Commandments of User Experience Nick Finck & Raina Van Cleave March 13, 2010 SXSW Interactive 2010

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Use #UXsxsw on twitter

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? What the hell is UX?

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“User Experience is a focus, a thread that runs through all of our disciplines, and which no discipline owns or controls.” - The UXsters Explain UX

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• Accessibility (GAWDs) • Information Architecture (IAI) • Information Design (IDA) • Interaction Design (IxDA) • Technical Writing (STC) • Usability Engineering (UPA) • User Research (HFES) • Visual Design (AIGA) • Web Analytics (WAA)

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The First Commandment The User is always Right

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“You are not the user. Neither is your boss.” - Jessyca Frederick Director of Product Management,ThisNext

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Customer (or User) Needs Business Objectives Technical Requirements Sweet Spot Finding the sweet spot

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The Second Commandment Understand the User

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Photo by Andrea Wiggins http://www.flickr.com/photos/anikarenina/550438755/

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The Third Commandment Avoid Solutioneering

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Identify & fully understand problems before finding solutions

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The Fourth Commandment Form follows Function

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“Form must play within the general realm of the familiar for easily understood functions.” - Thomas Vander Wal Principal, InfoCloud Solutions

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Photo by Jason Hoover http://www.flickr.com/photos/surrealize/3366780929/

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Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/2671536366/

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Photo by Andreas Adelmann http://www.flickr.com/photos/adelmann/3302583508/

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The Fifth Commandment Content is King

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“Design is about communication, and it takes more than pixels to communicate.” - Derek Powazek Content & Community Genius

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! 95% of web users do not read 80% of your content!

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This doesn’t mean that your content isn’t important, it means it’s more important.

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The Sixth Commandment Innovate, do not Imitate

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Pedometer Nike+

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The Seventh Commandment Access is for Everyone

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Photo by Jenny Morros http://www.flickr.com/photos/13799732@N08/1411680967/

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Photo by Dirk Borchers http://www.flickr.com/photos/dirkborchers/495659224/

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Photo by Rion Nakaya http://www.flickr.com/photos/rion/47437262/

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The Eighth Commandment Plan before you Design

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“With our users in mind and the right vision we can plan, and develop successful applications” - Aaron Irizarry Principal, Solv

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Photo by Roxanna Salceda http://www.flickr.com/photos/roxsm/1210497131/

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Photo by Effie3 http://www.flickr.com/photos/eclennox/181224204/

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Photo by Luann Hopkins http://www.flickr.com/photos/luannhopkins/2156607113/ Photo by Paige Adams http://www.flickr.com/photos/phadams/2642717270/

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The Ninth Commandment Understand the Goal

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“Executives can no longer afford to formulate strategy without embracing user experience” - Peter Morville Principal, Semantic Studios

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Photo by Howard Gees http://www.flickr.com/photos/cyberslayer/952953634/

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If your website could do only one small thing, what would that one thing be?

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The Tenth Commandment Learn from Failure

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“Failure is success if we learn from it.” - Malcolm S. Forbes

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! Michael Jordan failed to make his varsity basketball team Albert Einstein's teacher described him as "mentally slow" Walt Disney went bankrupt several times

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Thank you!

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The Ten Commandments of User Experience Nick Finck @nickf nick@blueflavor.com http://blueflavor.com Raina Van Cleave @rainaterror [email protected] http://rainavancleave.com

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