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@carolinehynes Caroline Hynes Director of Product

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Two Peas in a Pod What we’ve learned about a successful partnership between PMM & PM

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Engineering Product Design Program PMM Biz Ops Documentation Localization Education Advocacy PRODUCT TEAM Security Legal Tech. Alliance Products Billing / ITCRM Ent. Data SUPPORTING TEAMS 100s friendly customers
 for EAP validation CUSTOMERS

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Lack of alignment on problem to be solved Measure of success differs Unclear roles and responsibilities 1 2 3 Some reasons for challenges between PM & PMM

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Positioning & Messaging TACTICAL STRATEGIC TACTICAL RANGE OF TASKS Sales Enablement Campaigns Competitive Analysis GTM Planning Revenue Roadmap Team Alignment Prioritisation & Tradeoffs Product & Feature Reqs CUSTOMERS PRODUCT TEAM

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‒ Tech Roadmap ‒ Feature Prioritisation ‒ Feature Development ‒ Team Alignment ‒ Billing ‒ Security / Compliance ‒ Cross Product Collaboration PM SHARED PMM RANGE OF TASKS ‒ T1 Launches ‒ T2/T3 Launches ‒ Customer-facing Roadmap ‒ Monthly Launch Posts ‒ Customer Analysis, Segmentation, Reporting ‒ GTM ‒ Messaging ‒ Campaign Coordination ‒ Sales Enablement ‒ Competitive Analysis

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- Brene Brown Only when diverse perspectives are included, respected, and valued can we start to get a full picture of the world . “ ”

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Deliberately part of the Product Leadership team Part of all the communication channels Very clear roles & responsibilities
 but still room for a little grey area to learn and change What could you do differently to improve the relationship? 1 2 3 What we’ve tried

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Different product ideas being generated No time spent talking about “that’s my role” focus is on the work to be done to build & communicate product Aligned messaging on our product up & down the organisation 1 2 3 Benefits we’ve seen

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How much time have you invested in your PM/PMM relationship? How well understood & agreed are the roles & responsibilities? Where is the strategic sweet-spot for PM/ PMM overlap in your organisation? Can you create some shared success metrics? Consider Before you go

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How can you increase alignment & reduce handoffs? Identify strengths/weakness/areas of interest, regardless of role Keep the customer at the heart of everything you do Consider Before you go

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@carolinehynes Thank You