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music & morning musumeŇ ԻָͱϞʔχϯά່Ň OR, the wonderful world of japanese idols and completely non-scientific trends and analytics OR, why we built a community for the niche

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hi, i’m bryan o_O; i like design, code and j-pop (in python)

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ʮҰʯ please DO keep an open mind.

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ʮೋʯ please DO ask for clarification.

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ʮࡾʯ there are no DONT’S. except being closed minded :(

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ΞΠυϧ an introduction to idols

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In Japanese culture, idols are (usually female) media personalities in their teens and early twenties who are considered particularly attractive or cute and who will, for a period ranging from several months to a few years, regularly appear in the mass media, e.g. as singers for J- pop groups, actors, TV personalities (tarento), models in photo spreads published in magazines, advertisements, etc. — Wikipedia

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IT’S NOT THIS

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IT’S THIS

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AND THIS

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AND DEFINITELY THIS

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talent is a factor, but not as effective as personality & charm

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Ϟʔχϯά່ɻ morning musume’s unique nature

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Utada Pu y AmiYumi Pizzicato Five American POP MUSIC ೔ຊ POP MUSIC

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೔ຊ POP MUSIC IDOLS ϞŇ

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niche.

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but you knew of them before i ever started.

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the dramatic “chipmunk” premiered on morning musume’s variety show, hello! morning

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the group is cyclical

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before december 15th

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between december 15th & january 2nd

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after january 2nd

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after january 2nd new members

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ࢲ͸ϮλͰ͢ fandoms and their dynamic interests

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the very nature of idols: their personality, talent and looks encourage favoritism

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fans support their favorite wholeheartedly by wearing the idol’s color, waving glowsticks & buying merchandise

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idols are SRS BSNS fans buy shit such as t-shirts, photosets, dvds and of course, music

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our japan budget

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the money we spent on stuff our japan budget

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the money we spent on stuff our japan budget *nom* *nom*

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as the cycle progresses, a fan’s favorites change

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see the cycle yet?

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ϋϩʂϥϯΩϯά ranking favorites and the purpose of hello! ranking

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the ethos of hello! ranking in 3 words these could very well be interconnected.

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pride “... and that’s why I love this girl.”

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posterity “so why did I love this girl?”

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parade “I’m showing you why I love this girl.”

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fostering a cyclical experience

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trends matter and they matter a lot

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validation & invalidation human minds are moldable. we ponder. a lot.

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Takahashi Ai Sayashi Riho Kamei Eri

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Takahashi Ai Sayashi Riho Kamei Eri eri graduates, riho joins

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empowerment “I love doing this.”

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connection “I found other people who love this too!”

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͓ؼΓͳ͍͞ʂ bringing it home

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= coding fandom

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= design fandom

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= your fandom? ?

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͓ΘΓ the end