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the WEB NATIVE Paul Robert Lloyd designer APA DIGITAL BREAKFAST 8TH MARCH 2011

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HELLO!

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TRENDS

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WHAT IS THE WEB?

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Radio with pictures

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People in the newspaper industry saw the web as a newspaper. People in TV saw the web as TV, and people in book publishing saw it as a weird kind of potential book. But the web is not just some kind of magic all-absorbing meta- medium. It's its own thing. — Paul Ford http://www.ftrain.com/wwic.html “

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Three qualities

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DYNAMIC ADAPTABLE SYSTEMATIC

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DYNAMIC ADAPTABLE SYSTEMATIC

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DYNAMIC ADAPTABLE SYSTEMATIC

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It’s time to throw out the rituals of the printed page, and to engage with the medium of the web and its own nature. — Jon Allsopp http://www.alistapart.com/articles/dao/ “

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MATURITY

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Content

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Microcopy

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Without context

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Layout

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Typography

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pt px PRINT SCREEN WEB % em

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TWO TRIBES

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DESIGNERS DEVELOPERS v

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CARE? DON’T CARE? v

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DON’T CARE? CARE? v

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PLAN DESIGN RELEASE DEVELOP

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PLAN RELEASE DESIGN + DEVELOP

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DESIGNERS DEVELOPERS

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COMMUNICATION

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Global visual language

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Play To top Pause Print Rewind Email Expand Help Pop–out Info Share Alert HD Add Next Favourite Lock RSS Unlock Comment Search Parental Close/No Listen 09 Iconography Helvetica Bold 48px 48px Leading / -30 Tracking Helvetica Bold 36px 36px Leading / -30 Tracking Helvetica Bold 32px 32px Leading / -20 Tracking Helvetica Bold 28px 28px Leading / -15 Tracking Helvetica Bold 24px 08 Typographic Hierarchy Helvetica Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()_+ Helvetica Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&*()_+ 07 Typography Super Header 36px Header 32px Subheader 20px TIME STAMPS 11PX CAPITALS Copy 13px Helvetica Bold on 16px leading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce sed leo. Maecenas ultrices lorem sit amet diam. Aliquam sollicitudin tristique nulla. Duis libero diam, condimentum et, condimentum in, congue eu, tellus. Phasellus eu elit at nisi ultricies lobortis. Suspendisse porta commodo leo. Copy 13px Helvetica Roman on 16px leading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce sed leo. Maecenas ultrices lorem sit amet diam. Aliquam sollicitudin tristique nulla. Duis libero diam, condimentum et, condimentum in, congue eu, tellus. Phasellus eu elit at nisi ultricies lobortis. Suspendisse porta commodo leo. Sed tincidunt tincidunt massa. Link Suspendisse porta commodo leo 13px Link Pellentesque mollis nisi eget purus 13px COMMENTS 11PX CAPITAL EMAIL 11PX CAPITAL PRINT 11PX CAPITAL 8px 06 Type Specification 05 Local Mastheads 48px Gill Sans Regular 34px Gill Sans Regular Sign in | Preferences Home | News | Sport | Weather | iPlayer | TV | Radio | More Search the BBC 40px 216px 8px 8px 8px 16px 04 Global Masthead 8px 8px 8px baseline 304px 304px 336px 16px units 976px page width

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Fixed

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Common Foundation

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Design system

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DYNAMIC ADAPTABLE SYSTEMATIC

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THANK-YOU http://paulrobertlloyd.com/2011/03/webnative @paulrobertlloyd